- Oliver Puente
- January 15, 2023
- 12:25 pm
Creating a strong corporate identity is essential to developing an effective brand strategy. By implementing simple yet powerful steps, you can take your company brand to the next level and establish an identity that stands out from the competition.
Table of Contents
What is corporate identity
Corporate identity is the accumulation of beliefs, values, mission, vision and long-term objectives that characterize an organization from others. The corporate identity is often confused with the visual identity of the brand because both are closely related.
The difference between corporate identity and brand identity is that corporate identity revolves around the values, beliefs and positions that a company has regarding social issues and the visual identity of the brand revolves more around the brand appearance.
Tips for creating an effective and impressive corporate identity
To create an effective and impressive corporate identity, it is necessary to determine the beliefs, values, mission, vision and long-term objectives of a company in a coherent way.
This is related to the communication of the brand and its verbal identity. Aspects such as a slogan that reflects the corporate identity can be very helpful in making the position of a company clear.
Define your company culture in rules
Is your company characterized by being punctual? Or do they promote a more flexible environment instead? These types of questions are a clear example of how we can begin to define the corporate culture of our company.
To improve your corporate identity you can start by defining "what the corporate culture of your company is like". To do this, you have to make it clear what kind of work environment you want to create and why.
In addition, the company culture can be defined in rules that help administrators and managers to implement it more effectively.
Make a list of what they believe in your company
All companies believe in something and this revolves around their values, for example, companies like Google believe that "The world's information must be organized and accessible to all" or Tesla that believes that "The future of the human being will find in the stars.
All these types of beliefs define the corporate identity and are very helpful to differentiate themselves from other brands and attract the attention of the media in search of excellent social, technological or moral dynamics.
Create a compelling slogan
Establish a unique and memorable tagline that encapsulates your company's mission. Your tagline should be short and emphasizing the unique qualities of your brand that set it apart from others on the market.
Also, be sure to use language that resonates with your target audience and communicate how they can benefit from interacting with your business.
Develop an attractive logo
Design an eye-catching logo that can be used in all elements of your corporate identity such as your communication. An effective logo will be easy to recognize and remember, making it easy to identify the brand.
Look for a timeless design that uses one or two colors to ensure longevity and suitability on any platform.
Plus, create variations of the layout with different aspect ratios prepared for various use cases, such as billboards, digital banners, and social media posts.
Use consistent brand messaging across all available channels
Incorporating consistent messaging both visually and verbally into all your communications is essential to a strong and attractive corporate identity.
- Be sure to communicate in the same type of tone (Formal, Informal, or Semi-formal) in most situations, stand up for your values and beliefs tooth and nail, and avoid taking actions as a brand that contradict each other.
- Actively participate as a company in those aspects related to your vision or mission.
- Avoid that the values and beliefs of the brand are reduced to being only a decoration on paper.
Establish corporate design guidelines for employees and partners
Establish a comprehensive set of design guidelines that employees and partners can follow to ensure alignment with your brand identity and make it easier to memorize.
Every strong corporate identity needs a consistent brand identity.
For this reason, it is always a good idea to establish corporate design and communication guidelines to be used by partners and employees.
This document should include rules for the use of logos, fonts, colors, and other elements of your brand's visual communications.
Be sure to provide examples of proper use of the logo, messages, styles, and images to make it easy for everyone to implement.
Also, provide guidelines for image sourcing, such as only using photos from designated photography accounts and not pulling random watermarked images from the web.
Doing so will help ensure that your brand message is consistent across all assets.
Oliver Puente
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