Branding and visual identity for a securities lending agency that uses your vehicle as collateral. Prestaauto is a company dedicated to making pledge loans using your vehicle as collateral. To launch its brand on the market, the Prestaauto team needed a visual identity and a close, friendly, modern and formal branding. In addition to this, they needed a clean and modern website that would allow them to drive conversions and function as a digital office. All this to differentiate itself from the competition as the safest and most reliable option.
Table of Contents
Business Goals
– Develop the visual and corporate identity of Prestaauto
– Design and develop a clean and modern website that generates conversions
– Help Prestaauto to launch its brand through online media.
UX Structure
"We believe in transparency, commitment and truthfulness."
These words from the founders of Prestaauto marked the way in terms of the creative direction of the project.
The target group to which the brand is directed are men and women between 25-35 years of age with a medium-low socioeconomic level who are interested in quick money and profitability for their vehicle pledge loans. He has children under 6 years of age and buys with an annual frequency.
Being Prestaauto the ideal option for them. The website becomes the main point of contact for the brand and its target audience through this new value proposition and branding strategy.
“The logo Combines the icon of a vehicle seen from the front and the letter “P” for “Presta” Ideal to communicate a modern, safe and friendly brand”.
Oliver Puente
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