Introducción al Diseño Web: Más que un simple gráfico
Diseño Web: La combinación de estética y funcionalidad El diseño web no es solo cuestión de crear algo visualmente atractivo;
September 27, 2024 9:53 am
How to do branding for your business on Instagram
How To Branding For Your Business On Instagram: The Ultimate Guide.
I recently managed to make my personal Instagram account, organically reach 5 million people (+25620%), get more than 900k interactions (+50326%) and gain a new 8665 followers (+558%) in a total of 46 days.
Now how can you manage to do this too?
Instagram is a competitive social network like any other.
However, that should NOT stop you from creating and positioning your brand.
In this article I am going to show you how you can do branding for your business to grow on Instagram.
Many businesses are not familiar with the term “Content Pillars”
Content pillars are categories or subtopics that revolve around an account
These subtopics are the things that we are going to create pieces of content around.
For example, an MMA gym may have 2 major pillars of content.
Grappling and Striking.
A great example of this is the account of the "Supersaiyachamp" an expert in Brazilian jiu jitsu who owns a gym who in his videos conducts grappling tutorials and in others he narrates the stories behind his encounters.
To define your content pillars you have to define a niche, that is:
Choose an area, in which users focus their interest and then divide it into 1 to 3 subtopics at most, we do this so that those subtopics work as your content pillars.
In my case.
I work in the graphic design niche. Which is a topic of interest.
And my content pillars are branding, UI/UX and digital illustration.
What makes, consequently, create content about these topics that attract people interested in them. As designers, entrepreneurs and artists.
Some seek services, others seek to learn.
And for each one, I have something to offer.
The people who complain about the algorithm are the ones who understand it the least.
The algorithm revolves around the most valuable currency of the 21st century, attention.
This means that the algorithm will always promote what retains and attracts the attention of users.
Therefore, there are formats that are being born and others that are ending little by little.
What does not change are the people.
Taking this into account, to intelligently use the algorithm to grow on any social network, you have to identify the format that is currently having the most reach and USE IT; because it is the place where most of the users' attention is located.
I experienced it myself, seeing how my image carousels went from having a great organic reach to attracting people who did not follow me.
To have a miserable and exclusive reach to only those who follow me.
To have a miserable and exclusive reach to only those who follow me.
Unlike the “Reels” which had HUGE organic reach in audiences that don't follow me, and it allows me to gain followers more easily than ever before.
But before you run off to make Reels, hear me out.
Reels will eventually die or evolve and be replaced by a new format.
This cycle will simply repeat itself.
So it makes no sense to waste time trying to satisfy the Instagram SEO algorithm because it constantly evolves towards where the users' attention is.
Do not complicate yourself.
It is enough to know which format has the most reach in each social network and make the most of it.
Also, try to focus on creating content for this format and use the others in a complementary way (Because they do work, but for other things).
This way we stay competitive by satisfying human nature to collect “information” in your preferred format.
I realized this, in my opinion, too late.
So I decided to stop being stubborn about making image carousels as the only method to attract new followers, and I focused on making Reels.
The best possible decision.
Because after posting a couple of videos I reached my first million views (At the time of writing this 5.8 million)
Ironically, what started as a joke or an experiment turned into a great revelation.
After getting my first million views on a video I made as a joke, I sat down to ponder why this video went viral and the others didn't.
And what I discovered surprised me.
It was as if the secret formula had been under my nose all this time.
I started replicating this secret formula over and over again and was able to consistently get thousands of views.
It was amazing.
My friends were joking that I would be some kind of “influencer” at this rate.
And the truth is, they weren't wrong.
You may be wondering “what is this man in a suit doing to consistently get thousands of views on every video he uploads?”
I give you a hint. It was neither dancing nor pointing to texts with my fingers.
The key in simple.
I religiously followed these 12 rules on every piece of content I created:
It takes approximately 5-6 videos to see a relevant improvement in your results.
That is my belief.
I noticed that every 5 or 6 videos, ONE of those 6 videos goes genuinely viral and gets AWESOME results over the others, in terms of views, comments and likes.
Of course, your first few pieces of content won't be that great. Because at the beginning you have to give yourself the opportunity to be BAD and experiment without shame or shame.
This exponential improvement can only be achieved if you are constant in your publication frequency.
Keep in mind that even if you reach a million views, don't expect it to change your life.
Remember, you don't win the game by hitting a single dart in the center of the board. You win the game by accumulating all the points during the match.
The same is with Instagram.
It is not worth publishing one month yes and the other month no. And then moving on to giving up on not having boats and Ferraris in your house after 2 hard days of creating content.
No friend, it's not that easy.
It is necessary to endure feeling useless for a while and make the effort.
Plus, with practice, you'll get better and better at creating content.
Building community is the most underrated part of being a content creator.
Taking 100 faithful soldiers to war is not the same as taking a thousand mercenaries.
You have to be clever in social media.
And to be clever, we are going to take advantage of all the traffic that we have managed to attract to proceed to hook them to our brand.
We're going to hook them the same way a bodybuilder gets stuck for years to one brand of protein and one gym.
You want people to come back again and again to your community for their harmless “drug” they get through your precious content.
Perhaps, they are emotional individuals who love to see posts that warm their heart and release dopamine.
As is the case of the "happy.trollo" community, which is a group of people who come together to see highly emotional and healthy posts that make them regain their faith in humanity.
Or perhaps, they are crueler individuals who love to read humorous comments about a recent topic.
As is the case of the "Comment.god" community that shares posts with very funny and even cruel comments or responses.
No matter what you think, your ultimate goal is always to create a community.
That is, a group of individuals who connect through specific social networks, potentially crossing geographic and political boundaries to pursue mutual interests or goals.
To do it you have to do these 10 things
To be a successful creator you don't need millions of followers.
You only need 1,000 true fans who are willing to travel to the other side of the country to see you.
You do not believe me?
Just think about the world cup.
Thousands of fans from all over the world gathered to watch their favorite soccer team compete.
The idea of traveling to the other side of the world to see 30 men play with a ball seems absurd.
Until, of course, it ceases to be.
The 1,000 true fan theory explains that you only need 1,000 people to be willing to give you $100 each, which would come to a comfortable $100,000.
If you can only earn $50 per fan, each year, then you would need 2,000 true fans.
Likewise, if you can make $200 in profit for each fan, then you only need 500 true fans.
Or if you are from Latin America like me.
Maybe 1000 fans of 5 dollars each is more than enough to give an interesting twist to your life.
That is why it is important to take those fans that we gain and generate conversions.
Generating conversions is the ultimate goal of every business.
Are those actions that we want them to take
Whether it's buying a product, subscribing to a service, or simply downloading a video.
Conversion at the end of the day is everything.
To put it in perspective, if the fan is the ball, the conversion is the goal.
To generate conversions and monetize our community we must do these 10 things:
Monetizing a community is very simple compared to the process of growing a community.
It's much easier to sell something to someone who already knows you, likes you, and trusts you.
We have already defined content pillars.
We went where the attention is
We create interesting content
We publish constantly
We create a community
And finally we monetize the community.
Now you simply have to replicate the formula from step 2 or 3 to brand your business on Instagram.
To brand your business on Instagram, it is necessary to understand how to create interesting and differentiable content and I am not going to tell you the typical "create something that users find cool" and that's it. It's not as simple as creating something and waiting for the magic, because everyone has a different perspective on what he considers worthy of her attention. Branding on Instagram is achieved by choosing an online niche and defining content pillars to later create content that revolves around the pillars that is interesting for users, motivates them to follow you and receive their favorite content with a constant frequency. . That will lead us to create a community that we can later monetize as a company or individual.
Do you want to grow your brand on Instagram?
Click the button below and find out how I can help you get your first thousand followers.
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