Logo design and brand identity for a web development company. ALT164 is a brand that provides a licensed and accredited website with innovative methodologies to achieve a secure platform that meets the business and marketing objectives of the company. For this particular project, the visual system of the brand, the logo, the brand manual and multiple marketing collateral pieces would be designed.
Tabla de Contenido
Goals
– Design a brand identity for developers of web pages, applications and system integrations
– Generate a corporate perception without being boring.
– Generate a modern Design.
– Discreet without being introverted
– Urban brand leaning towards the Premium
Exploration and conceptualization
The graphic concept for this project was “Corporate developers with keys”. This is because the brand name represents a combination of keys that we use to put the letter “Ñ” on an English keyboard, as part of the nationalism of the brand and its Spanish-speaking founders. The sketching process revolved around creating a modern and simple proposal that would allow the brand to look corporate without being boring, giving it an air of premium. After several adjustments, 3 preliminary logo concepts were designed that would mark the creative direction of the project.
Color palette
The objective of the ALT164 color palette is to generate security, serenity, freshness and elegance, we achieve this through the combination of black, green, sky blue and purple. Where white, black, and green are the primary colors while sky blue, purple, and light green are the secondary colors.
Typography
The font family for ALT164's brand body copy is called “Atkinson Hyperlegible” and should be used in its “regular” weight variation. To maintain the elegant appearance of the brand, it is recommended to work with a generous line spacing and a gray color for the text bodies when working on a white background.
About the logo
The isotype is the symbol or symbolic part of the brand. In this case, for ALT164, its isotype was made using a geometric construction and represents the combination of the “greater than” and “less than” symbols commonly used in programming and the continuous integration symbol as part of the company's methodological approach.
Website Uses
Web uses are a series of guidelines that the ALT164 brand will be using in a digital section, specifically the website. These guidelines should be taken into account as the main guide when developing the brand's website. In this particular case, to support the UI development of the brand's website, a series of web guidelines were defined.
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