Learn how to create a branding strategy for your brand.
The branding strategy (Also called brand strategy) It is a systematic plan that seeks to meet the specific long-term objectives of a brand.
Making use of the creation and implementation of a logical structure for all contact points, both internal and external.
Clearly defining the set of actions and guidelines to be followed. Thus culminating in a development focused on the continuous improvement of the most important intangible asset for any company (the brand).
The branding strategy is a long-term plan for the development of a strong brand in order to achieve specific objectives such as brand positioning.
The branding strategy involves establishing differentiators and value attributes with respect to the competition in order to stand out in the market noise as a relevant option.
Curriculum
- 12 Sections
- 14 Lessons
- Lifetime
- Types of strategiesIn this first module you will see an introduction to the topic of branding/brand strategy and you will learn the generalities of the types of strategies in the context of branding, marketing and graphic design.1
- What is the brand heart? Brandheart ExamplesIn this second module you will see what the brandheart is and how you can create one for your brand with extremely simple examples.1
- Naming process: TUTORIAL How to name your company? (100% effective + REAL CASE)✍️✅If you want to effectively name your business using a 100% effective and bulletproof neat process, this video is for you. We explain how you can create effective naming proposals for yourself or for your client.1
- What is the target group and the buyer persona?1
- Competitive analysis what it is and how to do it correctly1
- What is BRAND MESSAGING and the value proposition?1
- BRAND POSITIONING - Brand positioning statement1
- What is a Slogan? Examples of slogans for companies1
- How to define the tone and voice of my brand?1
- brand personality2
- Brand identity2
- CURSO ESTRATEGIA DE BRANDING RESUMEN1
Requirements
- Computer
- Pencil and paper
- Internet
Target audiences
- Entrepreneurs
- designers
- Students