{"id":709,"date":"2022-08-16T22:19:22","date_gmt":"2022-08-17T04:19:22","guid":{"rendered":"https:\/\/oliverpuente.com\/?p=709"},"modified":"2023-01-13T19:07:19","modified_gmt":"2023-01-14T01:07:19","slug":"san-judas-rebranding","status":"publish","type":"post","link":"https:\/\/oliverpuente.com\/en\/rebranding\/san-judas-rebranding\/","title":{"rendered":"San Judas Rebranding"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"709\" class=\"elementor elementor-709\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ad56d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ad56d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a15868\" data-id=\"6a15868\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1dbc29 elementor-widget elementor-widget-text-editor\" data-id=\"d1dbc29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Hojalater\u00eda San Judas<\/strong> is a hardware and body shop with a history of <span style=\"text-decoration: underline;\">60 years on the market.<\/span> The general objective of the project was <span style=\"text-decoration: underline;\">to completely transform the brand <\/span>through a <span style=\"text-decoration: underline;\"><strong>rebranding process.<\/strong><\/span><\/p><p>Accompanied with a <span style=\"text-decoration: underline;\">winning branding strategy<\/span> and a more professional and formal <span style=\"text-decoration: underline;\">brand identity<\/span> To help the company be perceived as a safer and more professional option. Thus achieving a positive differentiation from the rest of the Guatemalan Tin Shops that work informally to bring a professional proposal that helps the brand to significantly improve its brand positioning and consequently its sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aeb7b78\" data-id=\"aeb7b78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3eb09a elementor-widget elementor-widget-image\" data-id=\"a3eb09a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Antes-y-despues_Hoajalateria-San-Judas_Mesa-de-trabajo-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-839\" alt=\"Before and after logo tinplate shop san judas rebranding graphic designer oliver bridge\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Antes-y-despues_Hoajalateria-San-Judas_Mesa-de-trabajo-1-1024x1024.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Antes-y-despues_Hoajalateria-San-Judas_Mesa-de-trabajo-1-300x300.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Antes-y-despues_Hoajalateria-San-Judas_Mesa-de-trabajo-1-100x100.jpg 100w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Antes-y-despues_Hoajalateria-San-Judas_Mesa-de-trabajo-1-600x600.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Antes-y-despues_Hoajalateria-San-Judas_Mesa-de-trabajo-1-150x150.jpg 150w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Antes-y-despues_Hoajalateria-San-Judas_Mesa-de-trabajo-1-768x768.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Antes-y-despues_Hoajalateria-San-Judas_Mesa-de-trabajo-1-12x12.jpg 12w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Antes-y-despues_Hoajalateria-San-Judas_Mesa-de-trabajo-1.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-852b6a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"852b6a9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4fd34bb\" data-id=\"4fd34bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81f0f6a elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"81f0f6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d95c43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d95c43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ae327b\" data-id=\"0ae327b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6bbdeb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6bbdeb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-769ca77\" data-id=\"769ca77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c38f97 elementor-widget elementor-widget-heading\" data-id=\"3c38f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Business Objectives<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-925461b elementor-widget elementor-widget-text-editor\" data-id=\"925461b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2013 Increase sales by 10% by May 1, 2021<br \/>\u2013 Implement the organizational structure defined in the brand strategy in<br \/>all establishments by March 01, 2021<br \/>\u2013 Finish digitizing and enabling online payments by June 1, 2021<br \/>\u2013 Open a new establishment in a strategic point by January 2023<br \/>\u2013 Launch 2 advertising campaigns between March and July to promote the<br \/>most popular products of Hojalater\u00eda San Judas and obtain an ROI* greater than<br \/>the advertising investment and production cost of the campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad07925 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad07925\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3560261\" data-id=\"3560261\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d724451 elementor-widget elementor-widget-image\" data-id=\"d724451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas_Pagina_01-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-769\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas_Pagina_01-1-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas_Pagina_01-1-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas_Pagina_01-1-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas_Pagina_01-1-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas_Pagina_01-1-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas_Pagina_01-1-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas_Pagina_01-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b048d elementor-widget elementor-widget-heading\" data-id=\"f5b048d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand strategy:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4d2c42 elementor-widget elementor-widget-text-editor\" data-id=\"d4d2c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Among the services provided during this rebranding process, such as naming, redesign of the brand identity, logo, corporate stationery and brand manual, the branding strategy stands out, since it is the fundamental basis of the process itself.<\/p><p>For obvious reasons, I cannot share all the +70 pages of the strategic brand document that I developed, but I can share the logic behind the branding decisions that laid the foundations for the result.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eda91f elementor-widget elementor-widget-image\" data-id=\"0eda91f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/estrategia-de-branding-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-755\" alt=\"estrategia de branding hojalateria san judas\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/estrategia-de-branding-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/estrategia-de-branding-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/estrategia-de-branding-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/estrategia-de-branding-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/estrategia-de-branding-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/estrategia-de-branding-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/estrategia-de-branding.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c59bed elementor-widget elementor-widget-heading\" data-id=\"3c59bed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentation Summary<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4097a5 elementor-widget elementor-widget-text-editor\" data-id=\"a4097a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Men and women between 35-55 years of age, middle and lower-middle class, married, with adolescent children or children, who seek to buy and resell tin or white goods in the interior of the country. They also seek to improve their homes and certain basic needs. They also seek to repair their goods in relation to hardware and sheet metal. They shop monthly in the morning hours and tend to accept paying slightly higher prices because they are primarily looking for quality. They may end up leaving products or paid orders due to the trust they have in the brand and its staff. They keep moving between \"the interior and the capital\" and may come to belong to an ethnic group, speak Kakchiquel and Spanish.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae04fc4 elementor-widget elementor-widget-image\" data-id=\"ae04fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas-78-1024x576.jpg\" class=\"attachment-large size-large wp-image-751\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas-78-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas-78-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas-78-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas-78-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas-78-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas-78-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas-78.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-badd498 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"badd498\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d4669e\" data-id=\"6d4669e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a19c8b elementor-widget elementor-widget-heading\" data-id=\"8a19c8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Business model<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-590bc57 elementor-widget elementor-widget-text-editor\" data-id=\"590bc57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The San Judas business model has 3 main business units:<\/strong><\/p><p><span style=\"text-decoration: underline;\">The tin shop:<\/span> the parts\/products that are usually sold wholesale are worked and produced,<br \/>as well as creating or fixing other products as part of the refund policy.<\/p><p><span style=\"text-decoration: underline;\">Sale of products:<\/span> It is the section of the business that buys and resells products from other distributors. It is known as the white and miscellaneous line.<\/p><p><span style=\"text-decoration: underline;\">Smithy:<\/span> The blacksmith is the business unit that works externally, it has the function of<br \/>producing specific finishes in certain pieces of metal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d61510 elementor-widget elementor-widget-image\" data-id=\"6d61510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/estrategia-de-branding-y-promesa-de-marca-1024x576.jpg\" class=\"attachment-large size-large wp-image-756\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/estrategia-de-branding-y-promesa-de-marca-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/estrategia-de-branding-y-promesa-de-marca-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/estrategia-de-branding-y-promesa-de-marca-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/estrategia-de-branding-y-promesa-de-marca-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/estrategia-de-branding-y-promesa-de-marca-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/estrategia-de-branding-y-promesa-de-marca-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/estrategia-de-branding-y-promesa-de-marca.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df14b1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df14b1f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d49ca9\" data-id=\"3d49ca9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdf50bc elementor-widget elementor-widget-heading\" data-id=\"bdf50bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Competitive analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2ccb5b elementor-widget elementor-widget-text-editor\" data-id=\"e2ccb5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Through the process of investigating the competition, we realized that the professionalism and formality of many body shops is one of the main reasons why it is difficult to make a purchase decision in them and one of the main indicators to differentiate ourselves from them.<\/p><p>In general, when you call the body shops, the owner or the owner's assistant answers you, there is a long waiting time between when the owner's assistant calls you to consult a price or specification, and when they answer the phone, besides, most Of these tin shops it is very difficult to access them and get in touch, for example some have outdated numbers, do not answer messages and do not provide any type of information or prices on social networks, they even do not answer comments from people who are genuinely interested in their products. products Most tin shops do not advertise, nor do they pay any type of media such as online.<\/p><p>To stay relevant, they limit themselves to posting what they did or what they built on social networks and rely entirely on the traffic of people who pass near their point of sale and the interpersonal relationships they generate over the years. Tin shops are usually in several yellow pages on the web or newspaper and do not have a logo or corporate identity, or website, so it is very difficult to research anything about them before making a purchase. Those that do have websites are somewhat outdated, and the site is not particularly designed to make shopping easier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0f608 elementor-widget elementor-widget-image\" data-id=\"fd0f608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas-55-1024x594.jpg\" class=\"attachment-large size-large wp-image-752\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas-55-1024x594.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas-55-600x348.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas-55-300x174.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas-55-768x445.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas-55-1536x890.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas-55-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Estrategia-de-marca-hojalateria-San-Judas-55.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2a72b elementor-widget elementor-widget-heading\" data-id=\"bf2a72b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Information and key points from the\ncompetitor analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b680a elementor-widget elementor-widget-text-editor\" data-id=\"d1b680a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Prioritize professionalism and formality to build trust (there's a lot of unreliable tinsmith out there, let's not be just another one) This will help improve brand positioning<br \/>Staff exclusively in charge of answering calls, selling and sending quotes as quickly as possible to customers. Avoid giving the shop manager these functions (Increase in percentage of sales conversion)<\/li><li>Make it easy for our customers to find us when they are looking for a body shop. If the physical location of the premises is not favorable, then the online media must be clear, updated and accessible.<\/li><li>Appearing in company directories is a \"must\" but yes, it is useless to be there if the contact information is outdated.<\/li><li>Having a website that has a product catalog is necessary, not only a list or expressions on the air such as \"plastics and miscellaneous\" but a catalog that clearly explains what the product is and what it is for with each of the products.<\/li><li>Take advantage of online media such as Google Ads and social networks to advertise<\/li><li>Use the logo or corporate identity correctly to build trust and differentiate yourself from informal tin shops<\/li><li>Keep the texts of the website focused not to talk about the product but to talk about the solution that the product provides to the client.<\/li><li>Use phrases like \"Includes completely FREE installation\" and \"if you buy in bulk we give you UP TO 30% discount\" to stimulate sales (remember that when we say for example free shipping, in reality the price of the product is also included in the price). but due to consumer psychology, the customer perceives it as a \"bargain\" or a good deal<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3970dcc elementor-widget elementor-widget-image\" data-id=\"3970dcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"787\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MANUAL-DE-MARCA-HOJALATERIA-SAN-JUDAS-VERSION-337-1536x787.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-757\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MANUAL-DE-MARCA-HOJALATERIA-SAN-JUDAS-VERSION-337-1536x787.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MANUAL-DE-MARCA-HOJALATERIA-SAN-JUDAS-VERSION-337-600x308.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MANUAL-DE-MARCA-HOJALATERIA-SAN-JUDAS-VERSION-337-300x154.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MANUAL-DE-MARCA-HOJALATERIA-SAN-JUDAS-VERSION-337-1024x525.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MANUAL-DE-MARCA-HOJALATERIA-SAN-JUDAS-VERSION-337-768x394.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MANUAL-DE-MARCA-HOJALATERIA-SAN-JUDAS-VERSION-337-18x9.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MANUAL-DE-MARCA-HOJALATERIA-SAN-JUDAS-VERSION-337.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-509056a elementor-widget elementor-widget-heading\" data-id=\"509056a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand positioning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73eea44 elementor-widget elementor-widget-text-editor\" data-id=\"73eea44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For men and women service workers and vendors of shops and markets, the San Judas Tinplate is the option that provides the highest quality and durability in its tinplate products. With more than 60 years of experience, Tinsmith San Judas helps people with their tinsmith, hardware and plastic needs, offering them even white goods and miscellaneous. Dedicated to manufacturing, distributing, installing and selling wholesale and\/or retail, high quality sheet products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-571c024 elementor-widget elementor-widget-image\" data-id=\"571c024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-10-1024x576.jpg\" class=\"attachment-large size-large wp-image-758\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-10-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-10-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-10-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-10-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-10-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-10-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-10.jpg 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26e9ab9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26e9ab9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb3a94b\" data-id=\"cb3a94b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13ff11e elementor-widget elementor-widget-heading\" data-id=\"13ff11e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand values<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d80c8f elementor-widget elementor-widget-text-editor\" data-id=\"5d80c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">The trust:<\/span> By definition, trust is the belief, hope and persistent faith that someone has, regarding another person, entity or group that they will be able to act appropriately in a given situation or circumstance.<\/p><p><span style=\"text-decoration: underline;\">Excellence:<\/span> it is the characteristic of being good, of doing things optimally. When we are excellent, we do things well without any excuses, we stand out from mediocrity, we are ahead of those who do everything \"by half\".<\/p><p><span style=\"text-decoration: underline;\">Friendship:<\/span> It is a universal and moral value. It is the kind and disinterested personal affection, shared with another person, that is born and strengthens with treatment.<\/p><p><span style=\"text-decoration: underline;\">Happiness<\/span> It is the union of fraternal ties that do not depend on economic and social circumstances. Whoever is happy feels comfortable, happy and pleased.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e91b6 elementor-widget elementor-widget-image\" data-id=\"73e91b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Mockup-bus.jpg\" class=\"attachment-full size-full wp-image-768\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Mockup-bus.jpg 1920w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Mockup-bus-600x400.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Mockup-bus-300x200.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Mockup-bus-1024x683.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Mockup-bus-768x512.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Mockup-bus-1536x1024.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Mockup-bus-18x12.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6816d4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6816d4d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d7180d\" data-id=\"2d7180d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adbb048 elementor-widget elementor-widget-heading\" data-id=\"adbb048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visual brand identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b04f04b elementor-widget elementor-widget-heading\" data-id=\"b04f04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About the new logo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1915f6d elementor-widget elementor-widget-text-editor\" data-id=\"1915f6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The company's new logo seeks to simplify the concepts of the previous one, make the brand look more professional and reliable, and improve the flexibility of the logo on the products to give greater priority to the name \"San Judas\" instead of the word \"Tinware.\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f2a47 elementor-widget elementor-widget-image\" data-id=\"d7f2a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"961\" height=\"540\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Antes-y-despues_Before-and-after_plantilla_Mesa-de-trabajo-1-copia.jpg\" class=\"attachment-full size-full wp-image-750\" alt=\"Logotipo Hojalateria san judas antes y despues rebranding\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Antes-y-despues_Before-and-after_plantilla_Mesa-de-trabajo-1-copia.jpg 961w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Antes-y-despues_Before-and-after_plantilla_Mesa-de-trabajo-1-copia-600x337.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Antes-y-despues_Before-and-after_plantilla_Mesa-de-trabajo-1-copia-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Antes-y-despues_Before-and-after_plantilla_Mesa-de-trabajo-1-copia-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Antes-y-despues_Before-and-after_plantilla_Mesa-de-trabajo-1-copia-18x10.jpg 18w\" sizes=\"(max-width: 961px) 100vw, 961px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b410111 elementor-widget elementor-widget-text-editor\" data-id=\"b410111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The new logo allows a better deployment of the brand's main logo brand. This should be used specifically for occasions where more formal presentations are made, corporate announcements, when the other variation competes with the composition, as well as in occasions where the space available for the logo is less, otherwise, any of the other variations should be used. variations of the logo, having as priority the logo with a gradient of blue tones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb00af4 elementor-widget elementor-widget-image\" data-id=\"cb00af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS-06-1024x576.jpg\" class=\"attachment-large size-large wp-image-766\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS-06-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS-06-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS-06-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS-06-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS-06-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS-06-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS-06.jpg 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd32f6 elementor-widget elementor-widget-text-editor\" data-id=\"6fd32f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The logo consists of a sans serif typeface in capital letters with a tall character \u201cX\u201d with a bold weight to make the brand look more professional. For its support, a font was also chosen with a high character with a high character \u201cX\u201d measure, differing by a light weight so that it fits well with the main font. To accompany there are two circles that represent the rivets made.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-995b812 elementor-widget elementor-widget-image\" data-id=\"995b812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca.jpg\" class=\"attachment-full size-full wp-image-771\" alt=\"identidad de marca - Manual de marca Hojalateria san judas\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca.jpg 1920w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dcf62e elementor-widget elementor-widget-image\" data-id=\"5dcf62e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-hojalateria-san-judas.jpg\" class=\"attachment-full size-full wp-image-772\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-hojalateria-san-judas.jpg 1920w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-hojalateria-san-judas-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-hojalateria-san-judas-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-hojalateria-san-judas-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-hojalateria-san-judas-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-hojalateria-san-judas-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-hojalateria-san-judas-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1ae2c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1ae2c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5eaf112\" data-id=\"5eaf112\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e91e78a elementor-widget elementor-widget-heading\" data-id=\"e91e78a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand advertising concept:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d60699 elementor-widget elementor-widget-text-editor\" data-id=\"7d60699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The San Judas Tin Shop has to handle publicity that makes clear its greatest differential, quality translated into durability, although in some cases we can encourage purchase through a promotion and limit ourselves to showing the product, quality should be the predominant factor in most campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e5d46e elementor-widget elementor-widget-image\" data-id=\"0e5d46e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1606\" height=\"877\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Exploracion-tipografica-hojalateria-san-judas-08.jpg\" class=\"attachment-full size-full wp-image-759\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Exploracion-tipografica-hojalateria-san-judas-08.jpg 1606w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Exploracion-tipografica-hojalateria-san-judas-08-600x328.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Exploracion-tipografica-hojalateria-san-judas-08-300x164.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Exploracion-tipografica-hojalateria-san-judas-08-1024x559.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Exploracion-tipografica-hojalateria-san-judas-08-768x419.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Exploracion-tipografica-hojalateria-san-judas-08-1536x839.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Exploracion-tipografica-hojalateria-san-judas-08-18x10.jpg 18w\" sizes=\"(max-width: 1606px) 100vw, 1606px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a33a3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a33a3f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2880d7f\" data-id=\"2880d7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5510742 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5510742\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4ed6c62\" data-id=\"4ed6c62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5808892 elementor-widget elementor-widget-image\" data-id=\"5808892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-9-1024x576.jpg\" class=\"attachment-large size-large wp-image-760\" alt=\"Paleta de colores hojalateria san judas\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-9-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-9-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-9-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-9-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-9-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-9-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/BRANDBOARD-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-9.jpg 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5798045\" data-id=\"5798045\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b4cb48 elementor-widget elementor-widget-image\" data-id=\"9b4cb48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MANUAL-DE-MARCA-HOJALATERIA-SAN-JUDAS-VERSION-35-1024x576.jpg\" class=\"attachment-large size-large wp-image-762\" alt=\"Variaciones cromaticas de la impresion hojalateria san judas\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MANUAL-DE-MARCA-HOJALATERIA-SAN-JUDAS-VERSION-35-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MANUAL-DE-MARCA-HOJALATERIA-SAN-JUDAS-VERSION-35-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MANUAL-DE-MARCA-HOJALATERIA-SAN-JUDAS-VERSION-35-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MANUAL-DE-MARCA-HOJALATERIA-SAN-JUDAS-VERSION-35-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MANUAL-DE-MARCA-HOJALATERIA-SAN-JUDAS-VERSION-35-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MANUAL-DE-MARCA-HOJALATERIA-SAN-JUDAS-VERSION-35-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MANUAL-DE-MARCA-HOJALATERIA-SAN-JUDAS-VERSION-35.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-13dd2fc elementor-widget elementor-widget-heading\" data-id=\"13dd2fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Color palette<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db81ce2 elementor-widget elementor-widget-text-editor\" data-id=\"db81ce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The color palette used for the San Judas tin shop seeks to demonstrate the brand's strength, security, and trust, but at the same time express kindness and sincerity, showing the way in which the workers and their brand treat their customers, making prefer it over the others. The palette is divided into primary and secondary colors.<\/p><p><strong><span style=\"text-decoration: underline;\">Primary colors:<\/span> <\/strong>They are the colors that should be used as the first option. These colors must be supported by the secondary colors.<\/p><p><span style=\"text-decoration: underline;\"><strong>Secondary colours:<\/strong> <\/span>They are additional colors that support the main colors, and add variety to it. They are used for details, prices etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f108bd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f108bd0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8dece1f\" data-id=\"8dece1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2525a8a elementor-widget elementor-widget-image\" data-id=\"2525a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"833\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Mockup-telefono.jpg\" class=\"attachment-full size-full wp-image-767\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Mockup-telefono.jpg 1000w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Mockup-telefono-600x500.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Mockup-telefono-300x250.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Mockup-telefono-768x640.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Mockup-telefono-14x12.jpg 14w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8e5284c\" data-id=\"8e5284c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8cd5a1 elementor-widget elementor-widget-image\" data-id=\"a8cd5a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/EDITABLES_LOGOTIPOS-OFICIALES-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-19.jpg\" class=\"attachment-full size-full wp-image-753\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/EDITABLES_LOGOTIPOS-OFICIALES-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-19.jpg 1920w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/EDITABLES_LOGOTIPOS-OFICIALES-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-19-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/EDITABLES_LOGOTIPOS-OFICIALES-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-19-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/EDITABLES_LOGOTIPOS-OFICIALES-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-19-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/EDITABLES_LOGOTIPOS-OFICIALES-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-19-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/EDITABLES_LOGOTIPOS-OFICIALES-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-19-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/EDITABLES_LOGOTIPOS-OFICIALES-HOJALATERIA-SAN-JUDAS_Mesa-de-trabajo-1-copia-19-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-34a5fb3 elementor-widget elementor-widget-image\" data-id=\"34a5fb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MacBook-Pro-16.jpg\" class=\"attachment-full size-full wp-image-770\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MacBook-Pro-16.jpg 1920w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MacBook-Pro-16-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MacBook-Pro-16-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MacBook-Pro-16-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MacBook-Pro-16-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MacBook-Pro-16-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/MacBook-Pro-16-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d1a148 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d1a148\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9bbaa37\" data-id=\"9bbaa37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f23d0de elementor-widget elementor-widget-spacer\" data-id=\"f23d0de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc30352 elementor-widget elementor-widget-heading\" data-id=\"fc30352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Guidelines<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c99dd18 elementor-widget elementor-widget-heading\" data-id=\"c99dd18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Rebrand San Judas<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88f8d57 elementor-widget elementor-widget-text-editor\" data-id=\"88f8d57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you curious? Excellent! Click on the link to see the brand manual or brand book I made for San Judas<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e0a2c elementor-align-left elementor-widget elementor-widget-button\" data-id=\"27e0a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1G0-GT_ezOaGFAOEUGcSrd9vj3aS3-arj\/view?usp=sharing\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SEE MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae9556 elementor-widget elementor-widget-spacer\" data-id=\"1ae9556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95c3f95\" data-id=\"95c3f95\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0738131 elementor-widget elementor-widget-image\" data-id=\"0738131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/drive.google.com\/file\/d\/1G0-GT_ezOaGFAOEUGcSrd9vj3aS3-arj\/view?usp=sharing\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-1024x576.jpg\" class=\"attachment-large size-large wp-image-771\" alt=\"identidad de marca - Manual de marca Hojalateria san judas\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/manual-de-marca.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c739862 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c739862\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-350054b\" data-id=\"350054b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32789fa elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"32789fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=300&amp;r=g\" alt=\"Oliver Puente\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tOliver Puente\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tFreelance brand identity and UI\/UX designer based in Guatemala, Oliver Puente helps companies modernize their brands.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b81a2c9 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"b81a2c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4972 post type-post status-publish format-standard has-post-thumbnail hentry category-identidad-de-marca category-proyecto category-rebranding tag-branding tag-identidad-de-marca\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-lockargo\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-300x225.jpg\" class=\"attachment-medium size-medium wp-image-5116\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-300x225.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1024x768.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-768x576.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1536x1152.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-600x450.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Brand identity<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h5 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-lockargo\/\" >\n\t\t\t\tRebranding: LOCKARGO\t\t\t<\/a>\n\t\t<\/h5>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>LOCKARGO (previously called Todolog\u00edstica) is a Peruvian logistics operator with 6 and a half years in the market and needed to change its name to something more positionable and renew its image to expand its client portfolio and highlight its logistics and transportation services, moving from land to international.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-lockargo\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tNovember 7, 2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2443 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-guidelines category-branding category-logotype category-naming category-proyecto tag-brand-identity-design tag-branding tag-diseno-grafico tag-identidad-de-marca tag-logo-design tag-logotype\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/reiji-brand-identity-and-strategy-branding\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"193\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-300x193.jpg\" class=\"attachment-medium size-medium wp-image-4646\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-300x193.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-1024x659.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-768x494.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-1536x988.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-600x386.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Brand Guidelines<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h5 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/reiji-brand-identity-and-strategy-branding\/\" >\n\t\t\t\tREIJI: Brand identity and strategy (Branding)\t\t\t<\/a>\n\t\t<\/h5>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>REIJI is an emerging brand focused on the automotive market, specifically on the car-lovers niche in Peru. With the aim of positioning itself as a leader in the tuning and vehicle accessories market, a comprehensive branding and brand strategy process was carried out.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/reiji-brand-identity-and-strategy-branding\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tOctober 25, 2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4386 post type-post status-publish format-standard has-post-thumbnail hentry category-proyecto tag-brand-identity-design tag-branding\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-eternal-med\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-300x169.jpg\" class=\"attachment-medium size-medium wp-image-4403\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Project<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h5 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-eternal-med\/\" >\n\t\t\t\tRebranding Eternal Med\t\t\t<\/a>\n\t\t<\/h5>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>&#8220;Eternal Med&#8221; es una cl\u00ednica de medicina est\u00e9tica establecida en la Ciudad de Guatemala, con una amplia gama de servicios orientados a realzar la belleza y la confianza de sus clientes. A pesar de su experiencia y servicios de calidad, la cl\u00ednica luchaba por atraer a mujeres de entre 45 y 54 a\u00f1os que quer\u00edan sentirse m\u00e1s radiantes y bellas. Para abordar este desaf\u00edo, se llev\u00f3 a cabo un proceso integral de rebranding, que incluy\u00f3 la revisi\u00f3n de la identidad visual y la creaci\u00f3n de un nuevo manual de marca.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-eternal-med\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 22, 2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La Hojalater\u00eda San Judas es una Ferreter\u00eda y Hojalater\u00eda con una trayectoria de 60 a\u00f1os en el mercado. El objetivo [&hellip;]<\/p>","protected":false},"author":1,"featured_media":749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13,10,9,21,7],"tags":[15,14,17,16],"class_list":["post-709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-logotype","category-naming","category-proyecto","category-rebranding","tag-brand-identity-design","tag-branding","tag-logo-design","tag-logotype"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v28.8) - 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