{"id":610,"date":"2022-08-15T10:18:40","date_gmt":"2022-08-15T16:18:40","guid":{"rendered":"https:\/\/oliverpuente.com\/?p=610"},"modified":"2022-08-16T22:27:23","modified_gmt":"2022-08-17T04:27:23","slug":"alt164-branding","status":"publish","type":"post","link":"https:\/\/oliverpuente.com\/en\/proyecto\/alt164-branding\/","title":{"rendered":"ALT164 Branding"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"610\" class=\"elementor elementor-610\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a888411 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a888411\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58138fd\" data-id=\"58138fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b517c00 elementor-widget elementor-widget-text-editor\" data-id=\"b517c00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Logo design and brand identity for a web development company. ALT164 is a brand that provides a licensed and accredited website with innovative methodologies to achieve a secure platform that meets the business and marketing objectives of the company. For this particular project, the visual system of the brand, the logo, the brand manual and multiple marketing collateral pieces would be designed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a3bddd elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"0a3bddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de Contenido\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a8a06a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a8a06a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-866f336\" data-id=\"866f336\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f58ef4f elementor-widget elementor-widget-heading\" data-id=\"f58ef4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bee542 elementor-widget elementor-widget-text-editor\" data-id=\"0bee542\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2013 Design a brand identity for developers of web pages, applications and system integrations<br \/>\u2013 Generate a corporate perception without being boring.<br \/>\u2013 Generate a modern Design.<br \/>\u2013 Discreet without being introverted<br \/>\u2013 Urban brand leaning towards the Premium<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63cb4a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63cb4a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49084bb\" data-id=\"49084bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa2a9ed elementor-widget elementor-widget-image\" data-id=\"fa2a9ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202163-1024x576.jpg\" class=\"attachment-large size-large wp-image-668\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202163-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202163-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202163-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202163-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202163-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202163-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202163-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6a0b534\" data-id=\"6a0b534\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8915571 elementor-widget elementor-widget-image\" data-id=\"8915571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202138-1024x576.jpg\" class=\"attachment-large size-large wp-image-670\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202138-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202138-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202138-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202138-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202138-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202138-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202138-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9b417e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9b417e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dae8822\" data-id=\"dae8822\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8ce915 elementor-widget elementor-widget-heading\" data-id=\"a8ce915\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exploration and conceptualization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-445dadd elementor-widget elementor-widget-text-editor\" data-id=\"445dadd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The graphic concept for this project was \u201cCorporate developers with keys\u201d. This is because the brand name represents a combination of keys that we use to put the letter \u201c\u00d1\u201d on an English keyboard, as part of the nationalism of the brand and its Spanish-speaking founders. The sketching process revolved around creating a modern and simple proposal that would allow the brand to look corporate without being boring, giving it an air of premium. After several adjustments, 3 preliminary logo concepts were designed that would mark the creative direction of the project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ac023 elementor-widget elementor-widget-gallery\" data-id=\"53ac023\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Propuestas-de-logotipo-1_ATL164_Pagina_05.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-53ac023\" data-elementor-lightbox-title=\"Propuestas-de-logotipo-1_ATL164_P\u00e1gina_05\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njc0LCJ1cmwiOiJodHRwczpcL1wvb2xpdmVycHVlbnRlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL1Byb3B1ZXN0YXMtZGUtbG9nb3RpcG8tMV9BVEwxNjRfUGFnaW5hXzA1LmpwZyIsInNsaWRlc2hvdyI6ImFsbC01M2FjMDIzIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njc2LCJ1cmwiOiJodHRwczpcL1wvb2xpdmVycHVlbnRlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL1Byb3B1ZXN0YXMtZGUtbG9nb3RpcG8tMV9BVEwxNjRfUGFnaW5hXzA3LmpwZyIsInNsaWRlc2hvdyI6ImFsbC01M2FjMDIzIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Propuestas-de-logotipo-1_ATL164_Pagina_07-300x225.jpg\" data-width=\"300\" data-height=\"225\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Propuestas-de-logotipo-1_ATL164_Pagina_08.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-53ac023\" data-elementor-lightbox-title=\"Propuestas-de-logotipo-1_ATL164_P\u00e1gina_08\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njc3LCJ1cmwiOiJodHRwczpcL1wvb2xpdmVycHVlbnRlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL1Byb3B1ZXN0YXMtZGUtbG9nb3RpcG8tMV9BVEwxNjRfUGFnaW5hXzA4LmpwZyIsInNsaWRlc2hvdyI6ImFsbC01M2FjMDIzIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Propuestas-de-logotipo-1_ATL164_Pagina_08-300x225.jpg\" data-width=\"300\" data-height=\"225\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Propuestas-de-logotipo-1_ATL164_Pagina_09.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-53ac023\" data-elementor-lightbox-title=\"Propuestas-de-logotipo-1_ATL164_P\u00e1gina_09\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njc4LCJ1cmwiOiJodHRwczpcL1wvb2xpdmVycHVlbnRlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL1Byb3B1ZXN0YXMtZGUtbG9nb3RpcG8tMV9BVEwxNjRfUGFnaW5hXzA5LmpwZyIsInNsaWRlc2hvdyI6ImFsbC01M2FjMDIzIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Propuestas-de-logotipo-1_ATL164_Pagina_09-300x225.jpg\" data-width=\"300\" data-height=\"225\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Propuestas-de-logotipo-1_ATL164_Pagina_10.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-53ac023\" data-elementor-lightbox-title=\"Propuestas-de-logotipo-1_ATL164_P\u00e1gina_10\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njc5LCJ1cmwiOiJodHRwczpcL1wvb2xpdmVycHVlbnRlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL1Byb3B1ZXN0YXMtZGUtbG9nb3RpcG8tMV9BVEwxNjRfUGFnaW5hXzEwLmpwZyIsInNsaWRlc2hvdyI6ImFsbC01M2FjMDIzIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Propuestas-de-logotipo-1_ATL164_Pagina_10-300x225.jpg\" data-width=\"300\" data-height=\"225\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Propuestas-de-logotipo-1_ATL164_Pagina_11.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-53ac023\" data-elementor-lightbox-title=\"Propuestas-de-logotipo-1_ATL164_P\u00e1gina_11\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjgwLCJ1cmwiOiJodHRwczpcL1wvb2xpdmVycHVlbnRlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL1Byb3B1ZXN0YXMtZGUtbG9nb3RpcG8tMV9BVEwxNjRfUGFnaW5hXzExLmpwZyIsInNsaWRlc2hvdyI6ImFsbC01M2FjMDIzIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Propuestas-de-logotipo-1_ATL164_Pagina_11-300x225.jpg\" data-width=\"300\" data-height=\"225\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Propuestas-de-logotipo-1_ATL164_Pagina_12.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-53ac023\" data-elementor-lightbox-title=\"Propuestas-de-logotipo-1_ATL164_P\u00e1gina_12\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjgxLCJ1cmwiOiJodHRwczpcL1wvb2xpdmVycHVlbnRlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL1Byb3B1ZXN0YXMtZGUtbG9nb3RpcG8tMV9BVEwxNjRfUGFnaW5hXzEyLmpwZyIsInNsaWRlc2hvdyI6ImFsbC01M2FjMDIzIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Propuestas-de-logotipo-1_ATL164_Pagina_12-300x225.jpg\" data-width=\"300\" data-height=\"225\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Propuestas-de-logotipo-1_ATL164_Pagina_13.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-53ac023\" data-elementor-lightbox-title=\"Propuestas-de-logotipo-1_ATL164_P\u00e1gina_13\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjgyLCJ1cmwiOiJodHRwczpcL1wvb2xpdmVycHVlbnRlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL1Byb3B1ZXN0YXMtZGUtbG9nb3RpcG8tMV9BVEwxNjRfUGFnaW5hXzEzLmpwZyIsInNsaWRlc2hvdyI6ImFsbC01M2FjMDIzIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Propuestas-de-logotipo-1_ATL164_Pagina_13-300x225.jpg\" data-width=\"300\" data-height=\"225\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-815efd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"815efd0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6843ac2\" data-id=\"6843ac2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a0a824 elementor-widget elementor-widget-heading\" data-id=\"9a0a824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Color palette<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87a8cc6 elementor-widget elementor-widget-text-editor\" data-id=\"87a8cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The objective of the ALT164 color palette is to generate security, serenity, freshness and elegance, we achieve this through the combination of black, green, sky blue and purple. Where white, black, and green are the primary colors while sky blue, purple, and light green are the secondary colors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b14ba1 elementor-widget elementor-widget-image\" data-id=\"5b14ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20214-1024x576.jpg\" class=\"attachment-large size-large wp-image-671\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20214-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20214-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20214-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20214-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20214-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20214-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20214-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-031e8b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"031e8b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5064659\" data-id=\"5064659\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1930bf elementor-widget elementor-widget-image\" data-id=\"a1930bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20216-1024x576.jpg\" class=\"attachment-large size-large wp-image-683\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20216-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20216-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20216-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20216-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20216-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20216-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20216-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38cd4dd\" data-id=\"38cd4dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4e30dd elementor-widget elementor-widget-image\" data-id=\"e4e30dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20215-1024x576.jpg\" class=\"attachment-large size-large wp-image-684\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20215-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20215-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20215-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20215-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20215-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20215-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20215-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7e2e18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7e2e18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f0b609\" data-id=\"0f0b609\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-563d0d0 elementor-widget elementor-widget-heading\" data-id=\"563d0d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Typography<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7260392 elementor-widget elementor-widget-text-editor\" data-id=\"7260392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The font family for ALT164's brand body copy is called \u201cAtkinson Hyperlegible\u201d and should be used in its \u201cregular\u201d weight variation. To maintain the elegant appearance of the brand, it is recommended to work with a generous line spacing and a gray color for the text bodies when working on a white background.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3f8982 elementor-widget elementor-widget-image\" data-id=\"c3f8982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20218-1024x576.jpg\" class=\"attachment-large size-large wp-image-672\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20218-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20218-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20218-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20218-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20218-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20218-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20218-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca131f elementor-widget elementor-widget-image\" data-id=\"0ca131f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20219-1024x576.jpg\" class=\"attachment-large size-large wp-image-688\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20219-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20219-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20219-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20219-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20219-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20219-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_20219-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5aed99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5aed99\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97a1905\" data-id=\"97a1905\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d386062 elementor-widget elementor-widget-heading\" data-id=\"d386062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About the logo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63206de elementor-widget elementor-widget-text-editor\" data-id=\"63206de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The isotype is the symbol or symbolic part of the brand. In this case, for ALT164, its isotype was made using a geometric construction and represents the combination of the \u201cgreater than\u201d and \u201cless than\u201d symbols commonly used in programming and the continuous integration symbol as part of the company's methodological approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d803e5 elementor-widget elementor-widget-image\" data-id=\"6d803e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202114-1024x576.jpg\" class=\"attachment-large size-large wp-image-673\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202114-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202114-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202114-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202114-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202114-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202114-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202114-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-284ddd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"284ddd4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d143a00\" data-id=\"d143a00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c848a67 elementor-widget elementor-widget-image\" data-id=\"c848a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202115-1024x576.jpg\" class=\"attachment-large size-large wp-image-685\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202115-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202115-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202115-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202115-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202115-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202115-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202115-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f832f1\" data-id=\"2f832f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4ff073 elementor-widget elementor-widget-image\" data-id=\"d4ff073\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202118-1024x576.jpg\" class=\"attachment-large size-large wp-image-687\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202118-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202118-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202118-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202118-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202118-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202118-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202118-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c50529f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c50529f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da56a2c\" data-id=\"da56a2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd20afc elementor-widget elementor-widget-heading\" data-id=\"fd20afc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Website Uses<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-377a362 elementor-widget elementor-widget-text-editor\" data-id=\"377a362\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Web uses are a series of guidelines that the ALT164 brand will be using in a digital section, specifically the website. These guidelines should be taken into account as the main guide when developing the brand's website. In this particular case, to support the UI development of the brand's website, a series of web guidelines were defined.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f296e21 elementor-widget elementor-widget-gallery\" data-id=\"f296e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;aspect_ratio&quot;:&quot;16:9&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202150.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-f296e21\" data-elementor-lightbox-title=\"Manual-de-marca_ALT164_04_10_202150\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njg5LCJ1cmwiOiJodHRwczpcL1wvb2xpdmVycHVlbnRlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL01hbnVhbC1kZS1tYXJjYV9BTFQxNjRfMDRfMTBfMjAyMTUwLmpwZyIsInNsaWRlc2hvdyI6ImFsbC1mMjk2ZTIxIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202150-768x432.jpg\" data-width=\"768\" data-height=\"432\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202151.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-f296e21\" data-elementor-lightbox-title=\"Manual-de-marca_ALT164_04_10_202151\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjkwLCJ1cmwiOiJodHRwczpcL1wvb2xpdmVycHVlbnRlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL01hbnVhbC1kZS1tYXJjYV9BTFQxNjRfMDRfMTBfMjAyMTUxLmpwZyIsInNsaWRlc2hvdyI6ImFsbC1mMjk2ZTIxIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202151-768x432.jpg\" data-width=\"768\" data-height=\"432\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202152.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-f296e21\" data-elementor-lightbox-title=\"Manual-de-marca_ALT164_04_10_202152\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjkxLCJ1cmwiOiJodHRwczpcL1wvb2xpdmVycHVlbnRlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL01hbnVhbC1kZS1tYXJjYV9BTFQxNjRfMDRfMTBfMjAyMTUyLmpwZyIsInNsaWRlc2hvdyI6ImFsbC1mMjk2ZTIxIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202152-768x432.jpg\" data-width=\"768\" data-height=\"432\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202156.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-f296e21\" data-elementor-lightbox-title=\"Manual-de-marca_ALT164_04_10_202156\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Njk1LCJ1cmwiOiJodHRwczpcL1wvb2xpdmVycHVlbnRlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL01hbnVhbC1kZS1tYXJjYV9BTFQxNjRfMDRfMTBfMjAyMTU2LmpwZyIsInNsaWRlc2hvdyI6ImFsbC1mMjk2ZTIxIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202156-768x432.jpg\" data-width=\"768\" data-height=\"432\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71d3411 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71d3411\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d7801b\" data-id=\"1d7801b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b335f66 elementor-widget elementor-widget-image\" data-id=\"b335f66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202148-1024x576.jpg\" class=\"attachment-large size-large wp-image-699\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202148-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202148-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202148-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202148-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202148-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202148-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202148-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ad34b0 elementor-widget elementor-widget-image\" data-id=\"4ad34b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202144-1024x576.jpg\" class=\"attachment-large size-large wp-image-698\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202144-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202144-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202144-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202144-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202144-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202144-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202144-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6f04c elementor-widget elementor-widget-image\" data-id=\"3d6f04c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202138-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-697\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202138-1-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202138-1-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202138-1-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202138-1-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202138-1-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202138-1-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202138-1-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa0f2b3 elementor-widget elementor-widget-image\" data-id=\"aa0f2b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202128-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-696\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202128-1-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202128-1-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202128-1-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202128-1-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202128-1-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202128-1-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202128-1-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a6ae5 elementor-widget elementor-widget-image\" data-id=\"49a6ae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202157-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-667\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202157-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202157-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202157-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202157-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202157-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202157-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202157-18x10.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d140358 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d140358\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67b3d90\" data-id=\"67b3d90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fc1738 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"6fc1738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=300&amp;r=g\" alt=\"Oliver Puente\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tOliver Puente\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tFreelance brand identity and UI\/UX designer based in Guatemala, Oliver Puente helps companies modernize their brands.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b52c137 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"b52c137\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-484 post type-post status-publish format-standard has-post-thumbnail hentry category-3d category-branding category-logotype category-proyecto category-ui-ux tag-3d tag-brand-identity-design tag-branding tag-logo-design tag-logotype tag-ui-ux\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/prestaauto-branding\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/bb428f136236901-300x169.jpg\" class=\"attachment-medium size-medium wp-image-485\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/bb428f136236901-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/bb428f136236901-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/bb428f136236901-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/bb428f136236901-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/bb428f136236901-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/bb428f136236901-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/bb428f136236901.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">3D<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h5 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/prestaauto-branding\/\" >\n\t\t\t\tPrestaAuto Branding and web development\t\t\t<\/a>\n\t\t<\/h5>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Branding e identidad visual para una agencia de pr\u00e9stamo de valores que utiliza su veh\u00edculo como garant\u00eda. Prestaauto es una<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/prestaauto-branding\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 7, 2022\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4022 post type-post status-publish format-standard has-post-thumbnail hentry category-proyecto category-rebranding category-ui-ux tag-branding tag-ui-ux\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-y-sitio-web-torno-auto\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/05\/Macbook_Air_Mockup_1-300x169.jpg\" class=\"attachment-medium size-medium wp-image-4035\" alt=\"Website auto lathe mockup\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/05\/Macbook_Air_Mockup_1-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/05\/Macbook_Air_Mockup_1-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/05\/Macbook_Air_Mockup_1-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/05\/Macbook_Air_Mockup_1-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/05\/Macbook_Air_Mockup_1-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/05\/Macbook_Air_Mockup_1.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Project<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h5 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-y-sitio-web-torno-auto\/\" >\n\t\t\t\tRebranding and launch of the new Torno Auto website\t\t\t<\/a>\n\t\t<\/h5>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Torno Auto es una rectificadora de motores en Chimaltenango, Guatemala con m\u00e1s de 25 a\u00f1os de trayectoria profesional como expertos en la rectificaci\u00f3n de motores. Para posicionarse como la rectificadora de motores l\u00edder en Chimaltenango la marca necesitaba llevar a cabo un proceso de rebranding y desarrollo web que le permita tener presencia online.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-y-sitio-web-torno-auto\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMay 25, 2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-610 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-disenador-grafico category-proyecto tag-brand-identity-design tag-branding tag-logo-design tag-logotype tag-ui-ux\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/alt164-branding\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202158-300x169.jpg\" class=\"attachment-medium size-medium wp-image-660\" alt=\"UI UX Design Alt 164 Branding\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202158-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202158-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202158-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202158-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202158-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202158-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Manual-de-marca_ALT164_04_10_202158-18x10.jpg 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Branding<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h5 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/alt164-branding\/\" >\n\t\t\t\tALT164 Branding\t\t\t<\/a>\n\t\t<\/h5>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Dise\u00f1o de logotipo e identidad de marca para empresa de desarrollo web. ALT164 es una marca que proporciona un sitio<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/alt164-branding\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 15, 2022\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Dise\u00f1o de logotipo e identidad de marca para empresa de desarrollo web. ALT164 es una marca que proporciona un sitio [&hellip;]<\/p>","protected":false},"author":1,"featured_media":660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13,24,21],"tags":[15,14,17,16,18],"class_list":["post-610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-disenador-grafico","category-proyecto","tag-brand-identity-design","tag-branding","tag-logo-design","tag-logotype","tag-ui-ux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v28.2) - 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