{"id":4972,"date":"2023-11-07T21:07:21","date_gmt":"2023-11-08T03:07:21","guid":{"rendered":"https:\/\/oliverpuente.com\/?p=4972"},"modified":"2023-11-08T11:54:51","modified_gmt":"2023-11-08T17:54:51","slug":"rebranding-lockargo","status":"publish","type":"post","link":"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-lockargo\/","title":{"rendered":"Rebranding: LOCKARGO"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4972\" class=\"elementor elementor-4972\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90e0c71 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"90e0c71\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-639e26a\" data-id=\"639e26a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4a1bc8 elementor-widget elementor-widget-image\" data-id=\"b4a1bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1-e1699413307129.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Free_Duct_Tape_Mockup_1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTE1MiwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9GcmVlX0R1Y3RfVGFwZV9Nb2NrdXBfMS0xLWUxNjk5NDEzMzA3MTI5LmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1081\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1-e1699413307129.jpg\" class=\"attachment-full size-full wp-image-5152\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1-e1699413307129.jpg 1920w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1-e1699413307129-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1-e1699413307129-1024x577.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1-e1699413307129-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1-e1699413307129-1536x865.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1-e1699413307129-600x338.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4f3736 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4f3736\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8470228\" data-id=\"8470228\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-127bc2c elementor-widget elementor-widget-spacer\" data-id=\"127bc2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da7b186 elementor-widget elementor-widget-spacer\" data-id=\"da7b186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5757374 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5757374\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c89687\" data-id=\"2c89687\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19a7f2c elementor-widget elementor-widget-heading\" data-id=\"19a7f2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">GENERAL DESCRIPTION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73fe208 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"73fe208\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LOCKARGO (previously called Todolog\u00edstica) is a Peruvian logistics operator with 6 and a half years in the market and needed to change its name to something more positionable and renew its image to expand its client portfolio and highlight its logistics and transportation services, moving from land to international.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f78def elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f78def\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2fbb03\" data-id=\"b2fbb03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e3b748 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6e3b748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a792c4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a792c4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-114acdb\" data-id=\"114acdb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b56f75 elementor-widget elementor-widget-text-editor\" data-id=\"1b56f75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>CLIENT<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e80fe5c\" data-id=\"e80fe5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3546a8 elementor-widget elementor-widget-text-editor\" data-id=\"b3546a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Todologistics (Now LOCKARGO)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e12f057 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e12f057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-42e5bc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42e5bc2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-821e2a4\" data-id=\"821e2a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fe284b elementor-widget elementor-widget-text-editor\" data-id=\"9fe284b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SECTOR<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f34909d\" data-id=\"f34909d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82d943d elementor-widget elementor-widget-text-editor\" data-id=\"82d943d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Logistics and international freight transport<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f1bb1f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8f1bb1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-eb3b41c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb3b41c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-21e99a8\" data-id=\"21e99a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46ee291 elementor-widget elementor-widget-text-editor\" data-id=\"46ee291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>THE CHALLENGE<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-13388ae\" data-id=\"13388ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e4c827 elementor-widget elementor-widget-text-editor\" data-id=\"6e4c827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Transform Todolog\u00edstica's brand to reflect its international growth and professionalism, projecting reliability and experience in a competitive market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8a284 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5d8a284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-830b136 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"830b136\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a74718f\" data-id=\"a74718f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4be31e elementor-widget elementor-widget-text-editor\" data-id=\"d4be31e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>WORK ROLE<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1e3304d\" data-id=\"1e3304d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee34124 elementor-widget elementor-widget-text-editor\" data-id=\"ee34124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Branding Specialist, Brand Strategist, Brand Identity Designer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c35f106 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c35f106\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5297e0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5297e0f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d071548\" data-id=\"d071548\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-756a09e elementor-widget elementor-widget-text-editor\" data-id=\"756a09e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>FUNCTIONS<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c41a1d\" data-id=\"4c41a1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-681a3ca elementor-widget elementor-widget-text-editor\" data-id=\"681a3ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Naming process<\/li><li>logo design<\/li><li>Brand Identity Development<\/li><li>Creation of brand manual<\/li><li>Institutional Material Design<\/li><li>Logo animation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b499ff2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b499ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-625c1ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"625c1ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1de643a\" data-id=\"1de643a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b207f59 elementor-widget elementor-widget-spacer\" data-id=\"b207f59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff584f elementor-widget elementor-widget-video\" data-id=\"dff584f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Imagotipo-AE_LOCKARGO_8_segundos.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" controlslist=\"nodownload\" poster=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/14541413-e1699412523979.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b45fec3 elementor-widget elementor-widget-heading\" data-id=\"b45fec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From land transport to international transport<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-751452e elementor-widget elementor-widget-text-editor\" data-id=\"751452e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to carry out this rebranding process, it was necessary to create a new identity that conveys trust, quality and personalized attention, which are key values \u200b\u200bfor its target audience made up of SMEs in the import and export sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a6d30 elementor-widget elementor-widget-heading\" data-id=\"90a6d30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Seriousness and confidence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e1b305 elementor-widget elementor-widget-text-editor\" data-id=\"5e1b305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Angelo Prado, General Manager of Todolog\u00edstica, expressed how they were looking for a change of image that would demonstrate the solidity and experience of the company. The mission was clear: to project an identity that spoke of seriousness and confidence and the new international perspective of the brand, incorporating crucial elements in the logistics sector where there is an opportunity to stand out. A comprehensive rebranding was required that would not only capture the essence of the company but also position it as a leading and reliable brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-57dd429 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57dd429\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6ebbb70\" data-id=\"6ebbb70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb3e63c elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"fb3e63c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-flag\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M349.565 98.783C295.978 98.783 251.721 64 184.348 64c-24.955 0-47.309 4.384-68.045 12.013a55.947 55.947 0 0 0 3.586-23.562C118.117 24.015 94.806 1.206 66.338.048 34.345-1.254 8 24.296 8 56c0 19.026 9.497 35.825 24 45.945V488c0 13.255 10.745 24 24 24h16c13.255 0 24-10.745 24-24v-94.4c28.311-12.064 63.582-22.122 114.435-22.122 53.588 0 97.844 34.783 165.217 34.783 48.169 0 86.667-16.294 122.505-40.858C506.84 359.452 512 349.571 512 339.045v-243.1c0-23.393-24.269-38.87-45.485-29.016-34.338 15.948-76.454 31.854-116.95 31.854z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t#1 Naming\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDeveloping a new name\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2d051a5\" data-id=\"2d051a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c2682f elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1c2682f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-flag\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M349.565 98.783C295.978 98.783 251.721 64 184.348 64c-24.955 0-47.309 4.384-68.045 12.013a55.947 55.947 0 0 0 3.586-23.562C118.117 24.015 94.806 1.206 66.338.048 34.345-1.254 8 24.296 8 56c0 19.026 9.497 35.825 24 45.945V488c0 13.255 10.745 24 24 24h16c13.255 0 24-10.745 24-24v-94.4c28.311-12.064 63.582-22.122 114.435-22.122 53.588 0 97.844 34.783 165.217 34.783 48.169 0 86.667-16.294 122.505-40.858C506.84 359.452 512 349.571 512 339.045v-243.1c0-23.393-24.269-38.87-45.485-29.016-34.338 15.948-76.454 31.854-116.95 31.854z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t#2 Identity\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tBrand identity renewal\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-89d4141\" data-id=\"89d4141\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f438467 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"f438467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-flag\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M349.565 98.783C295.978 98.783 251.721 64 184.348 64c-24.955 0-47.309 4.384-68.045 12.013a55.947 55.947 0 0 0 3.586-23.562C118.117 24.015 94.806 1.206 66.338.048 34.345-1.254 8 24.296 8 56c0 19.026 9.497 35.825 24 45.945V488c0 13.255 10.745 24 24 24h16c13.255 0 24-10.745 24-24v-94.4c28.311-12.064 63.582-22.122 114.435-22.122 53.588 0 97.844 34.783 165.217 34.783 48.169 0 86.667-16.294 122.505-40.858C506.84 359.452 512 349.571 512 339.045v-243.1c0-23.393-24.269-38.87-45.485-29.016-34.338 15.948-76.454 31.854-116.95 31.854z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t#3 Material\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDesign of institutional material\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cce0bf elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3cce0bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9b46e elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"4d9b46e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cOur main service is land transport, but we want to change the perspective so that the main service is international transport.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Angelo Prado (General Manager)<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168d1eb elementor-widget elementor-widget-spacer\" data-id=\"168d1eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c844df elementor-widget elementor-widget-heading\" data-id=\"1c844df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Naming process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4237987 elementor-widget elementor-widget-text-editor\" data-id=\"4237987\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To carry out the naming process of Todolog\u00edstica and find the ideal name for the brand, it was decided to follow a linear process consisting of 5 key stages:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24625a7 elementor-widget elementor-widget-text-editor\" data-id=\"24625a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Brand Name Research (+500 Names)<\/li><li>Brainstorm keywords related to the industry (+40 keywords)<\/li><li>Name Brainstorming (50 Name Ideas)<\/li><li>Name selection, elimination and improvement (Narrowed down to the top 10 names)<\/li><li>Naming proposals (5 solid naming proposals)<\/li><li>Naming table (The effectiveness of each name was evaluated)<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-501f8de elementor-widget elementor-widget-text-editor\" data-id=\"501f8de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Visual summary of the process:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-12cac51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12cac51\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cb34fec\" data-id=\"cb34fec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed679e6 elementor-widget elementor-widget-image\" data-id=\"ed679e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_008-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_008\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk5MSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAwOC1zY2FsZWQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_008-1024x576.jpg\" class=\"attachment-large size-large wp-image-4991\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_008-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_008-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_008-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_008-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_008-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_008-600x337.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eee083 elementor-widget elementor-widget-image\" data-id=\"3eee083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_015-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_015\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk5OCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAxNS1zY2FsZWQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_015-1024x576.jpg\" class=\"attachment-large size-large wp-image-4998\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_015-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_015-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_015-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_015-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_015-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_015-600x337.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-80a768a\" data-id=\"80a768a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1e81ad elementor-widget elementor-widget-image\" data-id=\"d1e81ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_013-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_013\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk5NiwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAxMy1zY2FsZWQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_013-1024x576.jpg\" class=\"attachment-large size-large wp-image-4996\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_013-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_013-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_013-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_013-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_013-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_013-600x337.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1c517 elementor-widget elementor-widget-image\" data-id=\"ec1c517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_014-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_014\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDk5NywidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAxNC1zY2FsZWQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_014-1024x576.jpg\" class=\"attachment-large size-large wp-image-4997\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_014-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_014-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_014-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_014-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_014-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_014-600x337.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a74a2eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a74a2eb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-09f2f16\" data-id=\"09f2f16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27b8704 elementor-widget elementor-widget-image\" data-id=\"27b8704\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_022-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_022\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAwNSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAyMi1zY2FsZWQuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_022-1024x576.jpg\" class=\"attachment-large size-large wp-image-5005\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_022-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_022-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_022-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_022-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_022-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_022-600x337.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca6b1fd elementor-widget elementor-widget-spacer\" data-id=\"ca6b1fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21aa0b9 elementor-widget elementor-widget-heading\" data-id=\"21aa0b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Brand name research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc2330 elementor-widget elementor-widget-text-editor\" data-id=\"6dc2330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More than 500 brand names were collected that work in the logistics and freight transport industry in Peru. It was taken into account that in order to come up with a positionable name it was necessary to aim for something shorter and conceptually innovative than the competition.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2690379 elementor-widget elementor-widget-heading\" data-id=\"2690379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Brainstorm keywords<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7930c60 elementor-widget elementor-widget-text-editor\" data-id=\"7930c60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Focusing on the specific industry (Logistics Operator), a brainstorming session was generated that resulted in more than 40 keywords. These words not only reflected the logistics industry but also incorporated words related to the company's values \u200b\u200band unique value proposition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e20649 elementor-widget elementor-widget-heading\" data-id=\"6e20649\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Selection, elimination and improvement of names<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-726da15 elementor-widget elementor-widget-text-editor\" data-id=\"726da15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This list was meticulously refined, eliminating options and improving others, until the selection was condensed to the 10 strongest names. This critical process ensured that only the most impactful and representative were considered for the next stage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d7b17 elementor-widget elementor-widget-heading\" data-id=\"d8d7b17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Naming proposals<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b126945 elementor-widget elementor-widget-text-editor\" data-id=\"b126945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Of the 10 finalists, 5 solid and well-founded naming proposals were developed. Each was created to resonate with the target audience and to differentiate the company in the market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155e943 elementor-widget elementor-widget-heading\" data-id=\"155e943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Naming table<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe4122 elementor-widget elementor-widget-text-editor\" data-id=\"7fe4122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A naming table was used to systematically evaluate the effectiveness of each proposed name. This analysis included categories such as phonetics, brevity, pronunciation, memorization, suggestiveness, graphic, uniqueness, registrability and whether its web domain was available for the brand giving a more reliable numerical score for choosing names.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c9272c elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"9c9272c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9c9272c\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_017\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAwMCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAxNy5qcGciLCJzbGlkZXNob3ciOiI5YzkyNzJjIn0%3D\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_017.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_017.jpg\" alt=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_017\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9c9272c\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_018\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAwMSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAxOC5qcGciLCJzbGlkZXNob3ciOiI5YzkyNzJjIn0%3D\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_018.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_018.jpg\" alt=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_018\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9c9272c\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_019\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAwMiwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAxOS5qcGciLCJzbGlkZXNob3ciOiI5YzkyNzJjIn0%3D\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_019.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_019.jpg\" alt=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_019\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9c9272c\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_020\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAwMywidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAyMC5qcGciLCJzbGlkZXNob3ciOiI5YzkyNzJjIn0%3D\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_020.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_020.jpg\" alt=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_020\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9c9272c\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_021\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAwNCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAyMS1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiOWM5MjcyYyJ9\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_021-scaled.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_021-scaled.jpg\" alt=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_021\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f07600 elementor-widget elementor-widget-heading\" data-id=\"3f07600\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lockargo: Security and trust<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f6b0b elementor-widget elementor-widget-text-editor\" data-id=\"29f6b0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The name \u201cLockargo\u201d has been considered a success in terms of branding for several reasons. It combines the word \u201cLock,\u201d which represents security, with \u201cCargo,\u201d which refers directly to the transportation of goods. This name conveys confidence and clarity, essential elements in the logistics field, and its similarity to \u201cLo cargo\u201d in Spanish reinforces its impact in Spanish-speaking markets. It is easy to remember and pronounce, thus becoming a solid and memorable choice for a brand that guarantees security and reliability in transportation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5767b35 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"5767b35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"The goal is to project an image of the brand as a professional and trustworthy company.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Angelo Prado (General Manager)<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7cbf64 elementor-widget elementor-widget-spacer\" data-id=\"b7cbf64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-574c5de elementor-widget elementor-widget-heading\" data-id=\"574c5de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creative Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d28d662 elementor-widget elementor-widget-text-editor\" data-id=\"d28d662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The rebranding process was meticulous and collaborative. Through strategic meetings and brand workshops, we worked closely with the current Lockargo team to capture the essence of what the brand stood for and aspired to be. We explored various creative ideas, through Stylescapes and concepts that would help generate a new visual identity that would connect with its target audience: small and medium-sized businesses looking for efficient and safe logistics services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553dd7b elementor-widget elementor-widget-image\" data-id=\"553dd7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_034.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_034\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAxNywidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAzNC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_034-1024x576.jpg\" class=\"attachment-large size-large wp-image-5017\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_034-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_034-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_034-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_034-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_034-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_034.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd87ce elementor-widget elementor-widget-spacer\" data-id=\"ddd87ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46282b6 elementor-widget elementor-widget-heading\" data-id=\"46282b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conceptualization and creation of moodboards<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e431f70 elementor-widget elementor-widget-text-editor\" data-id=\"e431f70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During the Lockargo rebrand, advanced creative techniques were used to develop a vision based on key values. Inspiravideo was used to generate innovative ideas and competitive benchmarks were analyzed to understand market trends. Additionally, similar cases were explored to gain a diverse perspective. These combined approaches resulted in the creation of unique visual styles that represented the brand as professional, friendly and modern. In this way, the new branding managed to connect with both the company\u2019s mission and customer expectations in the global logistics space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa72de4 elementor-widget elementor-widget-text-editor\" data-id=\"fa72de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\">Analogous cases analyzed: <a href=\"https:\/\/www.behance.net\/collection\/201373323\/International-transport\">https:\/\/www.behance.net\/collection\/201373323\/International-transport<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5c76248 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c76248\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7899d5e\" data-id=\"7899d5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbfd933 elementor-widget elementor-widget-gallery\" data-id=\"fbfd933\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_027-e1699402158842.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-fbfd933\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_027\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAxMCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAyNy1lMTY5OTQwMjE1ODg0Mi5qcGciLCJzbGlkZXNob3ciOiJhbGwtZmJmZDkzMyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_027-e1699402158842-300x279.jpg\" data-width=\"300\" data-height=\"279\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_026-e1699402395388.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-fbfd933\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_026\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAwOSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAyNi1lMTY5OTQwMjM5NTM4OC5qcGciLCJzbGlkZXNob3ciOiJhbGwtZmJmZDkzMyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_026-e1699402395388-300x190.jpg\" data-width=\"300\" data-height=\"190\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_028.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-fbfd933\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_028\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAxMSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAyOC5qcGciLCJzbGlkZXNob3ciOiJhbGwtZmJmZDkzMyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_028-300x169.jpg\" data-width=\"300\" data-height=\"169\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_025-scaled-e1699402202556.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-fbfd933\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_025\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAwOCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAyNS1zY2FsZWQtZTE2OTk0MDIyMDI1NTYuanBnIiwic2xpZGVzaG93IjoiYWxsLWZiZmQ5MzMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_025-scaled-e1699402202556-300x161.jpg\" data-width=\"300\" data-height=\"161\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_030.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-fbfd933\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_030\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAxMywidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAzMC5qcGciLCJzbGlkZXNob3ciOiJhbGwtZmJmZDkzMyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_030-300x169.jpg\" data-width=\"300\" data-height=\"169\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_031.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-fbfd933\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_031\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAxNCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAzMS5qcGciLCJzbGlkZXNob3ciOiJhbGwtZmJmZDkzMyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_031-300x169.jpg\" data-width=\"300\" data-height=\"169\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_032.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-fbfd933\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_032\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAxNSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAzMi5qcGciLCJzbGlkZXNob3ciOiJhbGwtZmJmZDkzMyJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_032-300x169.jpg\" data-width=\"300\" data-height=\"169\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_024-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-fbfd933\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_024\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAwNywidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzAyNC1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiYWxsLWZiZmQ5MzMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_024-300x169.jpg\" data-width=\"300\" data-height=\"169\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7602c75 elementor-widget elementor-widget-spacer\" data-id=\"7602c75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e74dd elementor-widget elementor-widget-heading\" data-id=\"05e74dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logotype design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fcd39d elementor-widget elementor-widget-text-editor\" data-id=\"5fcd39d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lockargo\u2019s logo design was approached with a meticulous and creative process that included \u2018Brainswarming\u2019, an idea generation technique based on the behaviour of ants, allowing participants to silently contribute ideas through notes on a structured outline. Simplicity was emphasised, aiming for a distinctive design that would stand out in black and white and be easily recognisable by its shape or outline. This minimalist approach ensures versatility across various media and reduces printing and branding costs. Additionally, a \u2018think small\u2019 approach was adopted to ensure the logo\u2019s adaptability in smaller applications such as clothing labels or favicons. The process also included both manual and digital sketching, focused on communicating the brand\u2019s pillars of trust, expertise, professionalism and quality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e01faf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e01faf6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ee55c1\" data-id=\"7ee55c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6fac6d elementor-widget elementor-widget-image\" data-id=\"a6fac6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_044-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-5066\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_044-1-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_044-1-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_044-1-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_044-1-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_044-1-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_044-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-af721ed\" data-id=\"af721ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c08345 elementor-widget elementor-widget-image\" data-id=\"8c08345\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_046-1024x576.jpg\" class=\"attachment-large size-large wp-image-5029\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_046-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_046-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_046-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_046-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_046-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_046.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ccda7f elementor-widget elementor-widget-spacer\" data-id=\"2ccda7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3926b1 elementor-widget elementor-widget-heading\" data-id=\"e3926b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identity proposals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d14ce63 elementor-widget elementor-widget-text-editor\" data-id=\"d14ce63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Concepts of logotypes that convey confidence, security and professionalism in national and international cargo and transport services were presented.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d45dd4 elementor-widget elementor-widget-image\" data-id=\"4d45dd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"396\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_067-scaled-e1699404043714-1024x396.jpg\" class=\"attachment-large size-large wp-image-5050\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_067-scaled-e1699404043714-1024x396.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_067-scaled-e1699404043714-300x116.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_067-scaled-e1699404043714-768x297.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_067-scaled-e1699404043714-1536x593.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_067-scaled-e1699404043714-2048x791.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_067-scaled-e1699404043714-600x232.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2467203 elementor-widget elementor-widget-heading\" data-id=\"2467203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Proposal 01<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74ab75a elementor-widget elementor-widget-text-editor\" data-id=\"74ab75a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first proposal the letters \u201cL\u201d and \u201cO\u201d of the name \u201c<strong>Lo<\/strong>ckargo\u201d with the background image of a paper airplane accompanied by a professional shade of sky blue. This proposal conveys the professionalism of the brand and its transport.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-11db1e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11db1e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9800bc3\" data-id=\"9800bc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a386c2 elementor-widget elementor-widget-image\" data-id=\"8a386c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_050-1024x576.jpg\" class=\"attachment-large size-large wp-image-5033\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_050-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_050-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_050-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_050-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_050-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_050.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cba21d3 elementor-widget elementor-widget-image\" data-id=\"cba21d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_051-1024x576.jpg\" class=\"attachment-large size-large wp-image-5034\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_051-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_051-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_051-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_051-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_051-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_051.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-762cddf\" data-id=\"762cddf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df6e31a elementor-widget elementor-widget-image\" data-id=\"df6e31a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_053-1024x576.jpg\" class=\"attachment-large size-large wp-image-5036\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_053-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_053-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_053-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_053-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_053-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_053.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60888da elementor-widget elementor-widget-image\" data-id=\"60888da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_052-1024x576.jpg\" class=\"attachment-large size-large wp-image-5035\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_052-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_052-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_052-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_052-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_052-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_052.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2c4c9f elementor-widget elementor-widget-heading\" data-id=\"f2c4c9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Proposal 02<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d072c30 elementor-widget elementor-widget-text-editor\" data-id=\"d072c30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The second proposal combines a movement symbol with a padlock symbol that focuses on transmitting security accompanied by a friendly green color.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3fd06cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd06cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c1c3d6\" data-id=\"9c1c3d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c020b2c elementor-widget elementor-widget-image\" data-id=\"c020b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_056-1024x576.jpg\" class=\"attachment-large size-large wp-image-5039\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_056-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_056-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_056-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_056-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_056-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_056.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-858c85b elementor-widget elementor-widget-image\" data-id=\"858c85b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_058-1024x576.jpg\" class=\"attachment-large size-large wp-image-5041\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_058-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_058-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_058-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_058-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_058-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_058.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d47cf32\" data-id=\"d47cf32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd6ad5d elementor-widget elementor-widget-image\" data-id=\"bd6ad5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_057-1024x576.jpg\" class=\"attachment-large size-large wp-image-5040\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_057-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_057-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_057-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_057-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_057-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_057.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5154327 elementor-widget elementor-widget-image\" data-id=\"5154327\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_059-1024x576.jpg\" class=\"attachment-large size-large wp-image-5042\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_059-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_059-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_059-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_059-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_059-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_059.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce2399 elementor-widget elementor-widget-heading\" data-id=\"9ce2399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Proposal 03<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b54be30 elementor-widget elementor-widget-text-editor\" data-id=\"b54be30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The third proposal combines the location symbol with the first initial letter of the brand name, using shades of sky blue to express the brand's security and confidence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-358bb0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"358bb0c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dd49e00\" data-id=\"dd49e00\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8844c8 elementor-widget elementor-widget-image\" data-id=\"a8844c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_062-1024x576.jpg\" class=\"attachment-large size-large wp-image-5045\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_062-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_062-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_062-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_062-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_062-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_062.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a45d4e elementor-widget elementor-widget-image\" data-id=\"9a45d4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_063-1024x576.jpg\" class=\"attachment-large size-large wp-image-5046\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_063-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_063-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_063-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_063-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_063-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_063.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-432e164\" data-id=\"432e164\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6271bb7 elementor-widget elementor-widget-image\" data-id=\"6271bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_065-1024x576.jpg\" class=\"attachment-large size-large wp-image-5048\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_065-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_065-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_065-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_065-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_065-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_065.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a8e2c7 elementor-widget elementor-widget-image\" data-id=\"1a8e2c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_064-1024x576.jpg\" class=\"attachment-large size-large wp-image-5047\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_064-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_064-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_064-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_064-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_064-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_064.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b918a7 elementor-widget elementor-widget-heading\" data-id=\"0b918a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Evolution of the proposal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3023cd elementor-widget elementor-widget-text-editor\" data-id=\"b3023cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The proposals were evaluated and improved, and the third was chosen because it broadly encapsulated the brand's identity. However, to differentiate this proposal from competing brands in Peru such as Glovo, different color and symbology variations were explored to come up with a proposal of a paper airplane within a green location symbol that conveys the trust, security, speed and simplicity of the Lockargo brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-95c395f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95c395f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-469b441\" data-id=\"469b441\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eff8454 elementor-widget elementor-widget-gallery\" data-id=\"eff8454\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_072-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-eff8454\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_072\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA1NSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzA3Mi1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiYWxsLWVmZjg0NTQifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_072-300x169.jpg\" data-width=\"300\" data-height=\"169\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_074-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-eff8454\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_074\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA1NywidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzA3NC1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiYWxsLWVmZjg0NTQifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_074-300x169.jpg\" data-width=\"300\" data-height=\"169\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_075-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-eff8454\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_075\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA1OCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzA3NS1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiYWxsLWVmZjg0NTQifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_075-300x169.jpg\" data-width=\"300\" data-height=\"169\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_077-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-eff8454\" data-elementor-lightbox-title=\"Presentaci\u00f3n de marca_lockargo_P\u00e1gina_077\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA2MCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9QcmVzZW50YWNpb24tZGUtbWFyY2FfbG9ja2FyZ29fUGFnaW5hXzA3Ny1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiYWxsLWVmZjg0NTQifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Presentacion-de-marca_lockargo_Pagina_077-300x169.jpg\" data-width=\"300\" data-height=\"169\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ecc1bf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7ecc1bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c06c507 elementor-widget elementor-widget-image\" data-id=\"c06c507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"230\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/lockargo-imagotipo-full-color-rgb.svg\" class=\"attachment-large size-large wp-image-5073\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db5759 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9db5759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-939ffca elementor-widget elementor-widget-heading\" data-id=\"939ffca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding and brand identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d78d5cd elementor-widget elementor-widget-text-editor\" data-id=\"d78d5cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lockargo\u2019s branding focuses on establishing an emotional connection with its customers through security and trust, while ensuring a professional and consistent visual presence across all touchpoints. The brand identity is carefully constructed to be recognizable and memorable, thus facilitating the building of a solid and trustworthy reputation in the global market. The concept behind Lockargo\u2019s brand is to represent \u201cProfessional and Serious Global Logistics\u201d, thus having the communication objective of generating trust and reflecting the company\u2019s experience and solidity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7813dec elementor-widget elementor-widget-heading\" data-id=\"7813dec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About the imagotype<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eba75f5 elementor-widget elementor-widget-text-editor\" data-id=\"eba75f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lockargo\u2019s logotype combines a location symbol with a paper airplane, evoking safe transportation and international connectivity. The design allows both text and symbol to work together or separately, providing flexibility in the brand\u2019s usage. Lockargo has different logo variations that include slogans tailored to various messages and contexts, thus strengthening the brand\u2019s effective communication. The logotype uses vector elements for its isotype and incorporates the use of the PP Agrandir typeface family, specifically in its Wide Black Italic variant. This ensures a sharp and professional presentation on all platforms where it is used.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9516811 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9516811\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a13935b\" data-id=\"a13935b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9d95a9 elementor-widget elementor-widget-image\" data-id=\"e9d95a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-2-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brandboard - Lockargo OFICIAL_Mesa de trabajo 1 copia 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA4MiwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9CcmFuZGJvYXJkLUxvY2thcmdvLU9GSUNJQUxfTWVzYS1kZS10cmFiYWpvLTEtY29waWEtMi0xLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-2-1-1024x576.png\" class=\"attachment-large size-large wp-image-5082\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-2-1-1024x576.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-2-1-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-2-1-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-2-1-1536x864.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-2-1-600x338.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-2-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-794df1a elementor-widget elementor-widget-image\" data-id=\"794df1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brandboard - 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Lockargo OFICIAL_Mesa de trabajo 1 copia 4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA4NCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9CcmFuZGJvYXJkLUxvY2thcmdvLU9GSUNJQUxfTWVzYS1kZS10cmFiYWpvLTEtY29waWEtNC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-4-1024x576.png\" class=\"attachment-large size-large wp-image-5084\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-4-1024x576.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-4-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-4-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-4-1536x864.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-4-600x338.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-4.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e6105 elementor-widget elementor-widget-image\" data-id=\"94e6105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-6.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brandboard - Lockargo OFICIAL_Mesa de trabajo 1 copia 6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA4NiwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9CcmFuZGJvYXJkLUxvY2thcmdvLU9GSUNJQUxfTWVzYS1kZS10cmFiYWpvLTEtY29waWEtNi5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-6-1024x576.png\" class=\"attachment-large size-large wp-image-5086\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-6-1024x576.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-6-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-6-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-6-1536x864.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-6-600x338.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-6.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-50b170a elementor-widget elementor-widget-spacer\" data-id=\"50b170a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b80b14 elementor-widget elementor-widget-heading\" data-id=\"5b80b14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Color palette<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9285a59 elementor-widget elementor-widget-text-editor\" data-id=\"9285a59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lockargo uses a selection of colours in its palette, with a primary focus on green to convey safety and global reach. It is also complemented by pure white tones to offer clarity and contrast. These colours are carefully chosen to maintain consistency across all applications of the brand. Lockargo uses different variations of its logotype to optimise visibility on various backgrounds, ensuring that the brand is recognisable and consistent in all situations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99e328d elementor-widget elementor-widget-image\" data-id=\"99e328d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-9.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brandboard - Lockargo OFICIAL_Mesa de trabajo 1 copia 9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA4OSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9CcmFuZGJvYXJkLUxvY2thcmdvLU9GSUNJQUxfTWVzYS1kZS10cmFiYWpvLTEtY29waWEtOS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-9-1024x576.png\" class=\"attachment-large size-large wp-image-5089\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-9-1024x576.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-9-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-9-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-9-1536x864.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-9-600x338.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-9.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8dba31 elementor-widget elementor-widget-image\" data-id=\"c8dba31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brandboard - Lockargo OFICIAL_Mesa de trabajo 1 copia\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA5OSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9CcmFuZGJvYXJkLUxvY2thcmdvLU9GSUNJQUxfTWVzYS1kZS10cmFiYWpvLTEtY29waWEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-1024x576.png\" class=\"attachment-large size-large wp-image-5099\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-1024x576.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-1536x864.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-600x338.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a06e066 elementor-widget elementor-widget-spacer\" data-id=\"a06e066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27da5c3 elementor-widget elementor-widget-heading\" data-id=\"27da5c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Adaptability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02757d6 elementor-widget elementor-widget-text-editor\" data-id=\"02757d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lockargo's logo design is intended to maintain its integrity across different sizes and contexts, recommending specific versions for use in large and small formats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f29b97 elementor-widget elementor-widget-image\" data-id=\"6f29b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-8.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brandboard - Lockargo OFICIAL_Mesa de trabajo 1 copia 8\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA4OCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9CcmFuZGJvYXJkLUxvY2thcmdvLU9GSUNJQUxfTWVzYS1kZS10cmFiYWpvLTEtY29waWEtOC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-8-1024x576.png\" class=\"attachment-large size-large wp-image-5088\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-8-1024x576.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-8-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-8-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-8-1536x864.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-8-600x338.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-8.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3fa850 elementor-widget elementor-widget-spacer\" data-id=\"a3fa850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2bc66c elementor-widget elementor-widget-heading\" data-id=\"f2bc66c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Typography and patterns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb09e30 elementor-widget elementor-widget-text-editor\" data-id=\"bb09e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To communicate the brand, the Golos Text typeface was selected, with its different weights ranging from Regular to Black, providing legibility and a modern aesthetic. On the other hand, patterns were also used. Corporate patterns are a crucial element of branding. They serve to extend the brand's visual identity to a wide range of applications, both digital and physical, thus reinforcing the brand's presence at all points of contact with the customer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a9cb23e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a9cb23e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e9c066c\" data-id=\"e9c066c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abfa52a elementor-widget elementor-widget-image\" data-id=\"abfa52a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-11.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brandboard - Lockargo OFICIAL_Mesa de trabajo 1 copia 11\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA5MSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9CcmFuZGJvYXJkLUxvY2thcmdvLU9GSUNJQUxfTWVzYS1kZS10cmFiYWpvLTEtY29waWEtMTEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-11-1024x576.png\" class=\"attachment-large size-large wp-image-5091\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-11-1024x576.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-11-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-11-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-11-1536x864.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-11-600x338.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-11.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79bad94\" data-id=\"79bad94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad2674b elementor-widget elementor-widget-image\" data-id=\"ad2674b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-12.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brandboard - Lockargo OFICIAL_Mesa de trabajo 1 copia 12\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTA5MiwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9CcmFuZGJvYXJkLUxvY2thcmdvLU9GSUNJQUxfTWVzYS1kZS10cmFiYWpvLTEtY29waWEtMTIucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-12-1024x576.png\" class=\"attachment-large size-large wp-image-5092\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-12-1024x576.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-12-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-12-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-12-1536x864.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-12-600x338.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Brandboard-Lockargo-OFICIAL_Mesa-de-trabajo-1-copia-12.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3515a5b elementor-widget elementor-widget-spacer\" data-id=\"3515a5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3a845 elementor-widget elementor-widget-heading\" data-id=\"2a3a845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Corporate Material<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e02bb4f elementor-widget elementor-widget-text-editor\" data-id=\"e02bb4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taking into account the new brand name, its new identity and guidelines to follow, efforts were focused on designing all the corporate material for the brand, which includes pieces such as a transportation rate sheet, an arrival notice, a shipping form, an import clearance proforma, a section for letters in their presentations, an email signature and a ribbon with a custom design for the boxes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d50937 elementor-widget elementor-widget-image\" data-id=\"7d50937\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Mockup-Papeleria-Lockargo.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Mockup-Papeler\u00eda-Lockargo\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTEzMiwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9Nb2NrdXAtUGFwZWxlcmlhLUxvY2thcmdvLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Mockup-Papeleria-Lockargo-1024x576.jpg\" class=\"attachment-large size-large wp-image-5132\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Mockup-Papeleria-Lockargo-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Mockup-Papeleria-Lockargo-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Mockup-Papeleria-Lockargo-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Mockup-Papeleria-Lockargo-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Mockup-Papeleria-Lockargo-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Mockup-Papeleria-Lockargo.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2511da1 elementor-widget elementor-widget-gallery\" data-id=\"2511da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:2,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:21,&quot;sizes&quot;:[]},&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTExMCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9Db250YWluZXItVHJ1Y2stTW9ja3VwLTAxLmpwZyIsInNsaWRlc2hvdyI6ImFsbC0yNTExZGExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Container-Truck-Mockup-01-1024x768.jpg\" data-width=\"1024\" data-height=\"768\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Mailer_Bag_Mockup_2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-2511da1\" data-elementor-lightbox-title=\"Mailer_Bag_Mockup_2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTEyOCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzExXC9NYWlsZXJfQmFnX01vY2t1cF8yLmpwZyIsInNsaWRlc2hvdyI6ImFsbC0yNTExZGExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Mailer_Bag_Mockup_2-1024x575.jpg\" data-width=\"1024\" data-height=\"575\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e942f elementor-widget elementor-widget-spacer\" data-id=\"10e942f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-253b147 elementor-widget elementor-widget-heading\" data-id=\"253b147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feb6c9e elementor-widget elementor-widget-text-editor\" data-id=\"feb6c9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lockargo\u2019s strategic rebranding transformation has had a profound impact on the Peruvian logistics market. The new corporate image has increased the brand\u2019s visibility, significantly improving its recognition, recall and perceived trust by customers. This change has not only strengthened Lockargo\u2019s brand promise of providing safety and efficiency in cargo transportation, but has also positively boosted its business growth. The investment in a coherent identity and a carefully planned strategic branding approach has proven invaluable for the brand, leading Lockargo to reach new heights in the international logistics sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77a518f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77a518f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9d1ab8\" data-id=\"e9d1ab8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba57852 elementor-posts--align-center elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"ba57852\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4972 post type-post status-publish format-standard has-post-thumbnail hentry category-identidad-de-marca category-proyecto category-rebranding tag-branding tag-identidad-de-marca\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-lockargo\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-768x576.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5116\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-768x576.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-300x225.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1024x768.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1536x1152.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-600x450.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Brand identity<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-lockargo\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tRebranding: LOCKARGO\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-lockargo\/\" target=\"_blank\">\n\t\t\tSEE MORE \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2443 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-guidelines category-branding category-logotype category-naming category-proyecto tag-brand-identity-design tag-branding tag-diseno-grafico tag-identidad-de-marca tag-logo-design tag-logotype\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/reiji-brand-identity-and-strategy-branding\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"494\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-768x494.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4646\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-768x494.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-300x193.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-1024x659.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-1536x988.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-600x386.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Brand Guidelines<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/reiji-brand-identity-and-strategy-branding\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tREIJI: Brand identity and strategy (Branding)\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/reiji-brand-identity-and-strategy-branding\/\" target=\"_blank\">\n\t\t\tSEE MORE \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4386 post type-post status-publish format-standard has-post-thumbnail hentry category-proyecto tag-brand-identity-design tag-branding\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-eternal-med\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4403\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Project<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-eternal-med\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tRebranding Eternal Med\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-eternal-med\/\" target=\"_blank\">\n\t\t\tSEE MORE \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>LOCKARGO (previously called Todolog\u00edstica) is a Peruvian logistics operator with 6 and a half years in the market and needed to change its name to something more positionable and renew its image to expand its client portfolio and highlight its logistics and transportation services, moving from land to international.<\/p>","protected":false},"author":1,"featured_media":5116,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25,21,7],"tags":[14,27],"class_list":["post-4972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identidad-de-marca","category-proyecto","category-rebranding","tag-branding","tag-identidad-de-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rebranding: LOCKARGO - oliverpuente<\/title>\n<meta name=\"description\" content=\"Estratega Digital con 5 a\u00f1os de experiencia en Branding y Dise\u00f1o Web UI\/UX, certificado en Google Analytics, WordPress y SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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