{"id":484,"date":"2022-08-07T14:41:47","date_gmt":"2022-08-07T20:41:47","guid":{"rendered":"https:\/\/oliverpuente.com\/?p=484"},"modified":"2025-03-05T19:36:38","modified_gmt":"2025-03-06T01:36:38","slug":"prestaauto-branding","status":"publish","type":"post","link":"https:\/\/oliverpuente.com\/en\/proyecto\/prestaauto-branding\/","title":{"rendered":"PrestaAuto Branding and web development"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"484\" class=\"elementor elementor-484\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1c7122 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1c7122\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97319fd\" data-id=\"97319fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbb53f3 elementor-widget elementor-widget-text-editor\" data-id=\"bbb53f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Branding and visual identity for a securities lending agency that uses your vehicle as collateral. Prestaauto is a company dedicated to making pledge loans using your vehicle as collateral. To launch its brand on the market, the Prestaauto team needed a visual identity and a close, friendly, modern and formal branding. In addition to this, they needed a clean and modern website that would allow them to drive conversions and function as a digital office. All this to differentiate itself from the competition as the safest and most reliable option.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be85a17 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"be85a17\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2701253 elementor-widget elementor-widget-image\" data-id=\"2701253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/ANIMACION-COMPUTADORA-GIF-PRESTAAUTO.gif\" class=\"attachment-full size-full wp-image-519\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">https:\/\/prestaauto.net\/<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cce75d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cce75d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dee8c20\" data-id=\"dee8c20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ce4493 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ce4493\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6560fb8\" data-id=\"6560fb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f182b0 elementor-widget elementor-widget-heading\" data-id=\"6f182b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business Goals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5dcf0 elementor-widget elementor-widget-text-editor\" data-id=\"dd5dcf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2013 Develop the visual and corporate identity of Prestaauto<br \/>\u2013 Design and develop a clean and modern website that generates conversions<br \/>\u2013 Help Prestaauto to launch its brand through online media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b01754 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b01754\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e0979da\" data-id=\"e0979da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52666bc elementor-widget elementor-widget-image\" data-id=\"52666bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1316\" height=\"877\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/1888d9136236901.jpg\" class=\"attachment-full size-full wp-image-505\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/1888d9136236901.jpg 1316w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/1888d9136236901-600x400.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/1888d9136236901-300x200.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/1888d9136236901-1024x682.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/1888d9136236901-768x512.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/1888d9136236901-18x12.jpg 18w\" sizes=\"(max-width: 1316px) 100vw, 1316px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8f75e5c\" data-id=\"8f75e5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1f570c elementor-widget elementor-widget-image\" data-id=\"f1f570c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"845\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/UX_-Presta-Auto_Pagina_1-1024x845.png\" class=\"attachment-large size-large wp-image-506\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/UX_-Presta-Auto_Pagina_1-1024x845.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/UX_-Presta-Auto_Pagina_1-600x495.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/UX_-Presta-Auto_Pagina_1-300x247.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/UX_-Presta-Auto_Pagina_1-768x634.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/UX_-Presta-Auto_Pagina_1-15x12.png 15w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/UX_-Presta-Auto_Pagina_1.png 1377w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e039b1 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e039b1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebd747d\" data-id=\"ebd747d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e16bf21 elementor-widget elementor-widget-heading\" data-id=\"e16bf21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">UX Structure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da31c6a elementor-widget elementor-widget-image\" data-id=\"da31c6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/prestaauto.net\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1377\" height=\"689\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/UX_-Presta-Auto_Pagina_2.png\" class=\"attachment-full size-full wp-image-507\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/UX_-Presta-Auto_Pagina_2.png 1377w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/UX_-Presta-Auto_Pagina_2-600x300.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/UX_-Presta-Auto_Pagina_2-300x150.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/UX_-Presta-Auto_Pagina_2-1024x512.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/UX_-Presta-Auto_Pagina_2-768x384.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/UX_-Presta-Auto_Pagina_2-18x9.png 18w\" sizes=\"(max-width: 1377px) 100vw, 1377px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">https:\/\/prestaauto.net\/<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70d4217 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70d4217\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8019acc\" data-id=\"8019acc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b86fcf1 elementor-widget elementor-widget-heading\" data-id=\"b86fcf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2edff5b elementor-widget elementor-widget-gallery\" data-id=\"2edff5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/1a6184136236901.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-2edff5b\" data-elementor-lightbox-title=\"1a6184136236901\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDkwLCJ1cmwiOiJodHRwczpcL1wvb2xpdmVycHVlbnRlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcLzFhNjE4NDEzNjIzNjkwMS5qcGciLCJzbGlkZXNob3ciOiJhbGwtMmVkZmY1YiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/1a6184136236901.jpg\" data-width=\"1920\" data-height=\"1080\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/1cd0cb136236901.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"all-2edff5b\" data-elementor-lightbox-title=\"1cd0cb136236901\" 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAzLCJ1cmwiOiJodHRwczpcL1wvb2xpdmVycHVlbnRlLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyMlwvMDhcL2ZmOTBiNTEzNjIzNjkwMS5qcGciLCJzbGlkZXNob3ciOiJhbGwtMmVkZmY1YiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/ff90b5136236901.jpg\" data-width=\"1920\" data-height=\"1080\" alt=\"\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20fc77b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20fc77b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5d4974\" data-id=\"c5d4974\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0830ace elementor-widget elementor-widget-image\" data-id=\"0830ace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/ANIMACION-TELEFONO-GIF.gif\" class=\"attachment-full size-full wp-image-518\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f5659d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5659d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3257f0c\" data-id=\"3257f0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bb8bdd elementor-skin-carousel elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"2bb8bdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;2&quot;,&quot;speed&quot;:400,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t<div class=\"elementor-main-swiper swiper-container\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" style=\"background-image: url(https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/272945270_898842937459430_1298788203634006042_n.jpg)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" style=\"background-image: url(https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/273164975_898842940792763_3418389639790920801_n.png)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" style=\"background-image: url(https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/273040061_898842934126097_5134044872996634371_n.png)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" style=\"background-image: url(https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/272972739_898842930792764_697679363735854652_n.png)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-748ba69 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"748ba69\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21cfa4a\" data-id=\"21cfa4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1431b8 elementor-widget elementor-widget-spacer\" data-id=\"d1431b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b44641c elementor-widget elementor-widget-text-editor\" data-id=\"b44641c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\"We believe in transparency, commitment and truthfulness.\"<\/h2><p>These words from the founders of Prestaauto marked the way in terms of the creative direction of the project.<\/p><p>The target group to which the brand is directed are men and women between 25-35 years of age with a medium-low socioeconomic level who are interested in quick money and profitability for their vehicle pledge loans. He has children under 6 years of age and buys with an annual frequency.<\/p><p>Being Prestaauto the ideal option for them. The website becomes the main point of contact for the brand and its target audience through this new value proposition and branding strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f29934 elementor-widget elementor-widget-spacer\" data-id=\"3f29934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a29ca5 elementor-widget elementor-widget-image\" data-id=\"1a29ca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1509\" height=\"931\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/3f03dc136236901.jpg\" class=\"attachment-full size-full wp-image-504\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/3f03dc136236901.jpg 1509w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/3f03dc136236901-600x370.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/3f03dc136236901-300x185.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/3f03dc136236901-1024x632.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/3f03dc136236901-768x474.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/3f03dc136236901-18x12.jpg 18w\" sizes=\"(max-width: 1509px) 100vw, 1509px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-549ea41 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"549ea41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4beb8f\" data-id=\"c4beb8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc653f2 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"fc653f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cThe logo Combines the icon of a vehicle seen from the front and the letter \u201cP\u201d for \u201cPresta\u201d Ideal to communicate a modern, safe and friendly brand\u201d.\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Oliver Puente<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f56485 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f56485\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4349dc\" data-id=\"c4349dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5739f5 elementor-widget elementor-widget-image\" data-id=\"e5739f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1081\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Brandboard-Presta-Auto_Mesa-de-trabajo-1-copia-10.png\" class=\"attachment-full size-full wp-image-508\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Brandboard-Presta-Auto_Mesa-de-trabajo-1-copia-10.png 1920w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Brandboard-Presta-Auto_Mesa-de-trabajo-1-copia-10-600x338.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Brandboard-Presta-Auto_Mesa-de-trabajo-1-copia-10-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Brandboard-Presta-Auto_Mesa-de-trabajo-1-copia-10-1024x577.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Brandboard-Presta-Auto_Mesa-de-trabajo-1-copia-10-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Brandboard-Presta-Auto_Mesa-de-trabajo-1-copia-10-1536x865.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/Brandboard-Presta-Auto_Mesa-de-trabajo-1-copia-10-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-608c9ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"608c9ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c4f62c\" data-id=\"6c4f62c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cf19a6 elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"1cf19a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=300&amp;r=g\" alt=\"Oliver Puente\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tOliver Puente\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tFreelance brand identity and UI\/UX designer based in Guatemala, Oliver Puente helps companies modernize their brands.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-648da62 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"648da62\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4972 post type-post status-publish format-standard has-post-thumbnail hentry category-identidad-de-marca category-proyecto category-rebranding tag-branding tag-identidad-de-marca\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-lockargo\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-300x225.jpg\" class=\"attachment-medium size-medium wp-image-5116\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-300x225.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1024x768.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-768x576.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1536x1152.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-600x450.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Brand identity<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h5 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-lockargo\/\" >\n\t\t\t\tRebranding: LOCKARGO\t\t\t<\/a>\n\t\t<\/h5>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>LOCKARGO (previously called Todolog\u00edstica) is a Peruvian logistics operator with 6 and a half years in the market and needed to change its name to something more positionable and renew its image to expand its client portfolio and highlight its logistics and transportation services, moving from land to international.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-lockargo\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tNovember 7, 2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2443 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-guidelines category-branding category-logotype category-naming category-proyecto tag-brand-identity-design tag-branding tag-diseno-grafico tag-identidad-de-marca tag-logo-design tag-logotype\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/reiji-brand-identity-and-strategy-branding\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"193\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-300x193.jpg\" class=\"attachment-medium size-medium wp-image-4646\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-300x193.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-1024x659.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-768x494.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-1536x988.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-600x386.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Brand Guidelines<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h5 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/reiji-brand-identity-and-strategy-branding\/\" >\n\t\t\t\tREIJI: Brand identity and strategy (Branding)\t\t\t<\/a>\n\t\t<\/h5>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>REIJI is an emerging brand focused on the automotive market, specifically on the car-lovers niche in Peru. With the aim of positioning itself as a leader in the tuning and vehicle accessories market, a comprehensive branding and brand strategy process was carried out.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/reiji-brand-identity-and-strategy-branding\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tOctober 25, 2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4386 post type-post status-publish format-standard has-post-thumbnail hentry category-proyecto tag-brand-identity-design tag-branding\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-eternal-med\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-300x169.jpg\" class=\"attachment-medium size-medium wp-image-4403\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Project<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h5 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-eternal-med\/\" >\n\t\t\t\tRebranding Eternal Med\t\t\t<\/a>\n\t\t<\/h5>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>&#8220;Eternal Med&#8221; es una cl\u00ednica de medicina est\u00e9tica establecida en la Ciudad de Guatemala, con una amplia gama de servicios orientados a realzar la belleza y la confianza de sus clientes. A pesar de su experiencia y servicios de calidad, la cl\u00ednica luchaba por atraer a mujeres de entre 45 y 54 a\u00f1os que quer\u00edan sentirse m\u00e1s radiantes y bellas. Para abordar este desaf\u00edo, se llev\u00f3 a cabo un proceso integral de rebranding, que incluy\u00f3 la revisi\u00f3n de la identidad visual y la creaci\u00f3n de un nuevo manual de marca.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-eternal-med\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 22, 2023\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Branding e identidad visual para una agencia de pr\u00e9stamo de valores que utiliza su veh\u00edculo como garant\u00eda. Prestaauto es una [&hellip;]<\/p>","protected":false},"author":1,"featured_media":485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12,13,10,21,11],"tags":[19,15,14,17,16,18],"class_list":["post-484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-3d","category-branding","category-logotype","category-proyecto","category-ui-ux","tag-3d","tag-brand-identity-design","tag-branding","tag-logo-design","tag-logotype","tag-ui-ux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v28.4) - 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