{"id":4386,"date":"2023-08-22T12:34:27","date_gmt":"2023-08-22T18:34:27","guid":{"rendered":"https:\/\/oliverpuente.com\/?p=4386"},"modified":"2023-08-22T12:51:11","modified_gmt":"2023-08-22T18:51:11","slug":"rebranding-eternal-med","status":"publish","type":"post","link":"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-eternal-med\/","title":{"rendered":"Rebranding Eternal Med"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4386\" class=\"elementor elementor-4386\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6ba787 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"d6ba787\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e41c540\" data-id=\"e41c540\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6e8fb9 elementor-widget elementor-widget-image\" data-id=\"a6e8fb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b.jpg\" class=\"attachment-full size-full wp-image-4389\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b.jpg 1200w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-600x338.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bda07a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bda07a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2874b4\" data-id=\"f2874b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0a8463 elementor-widget elementor-widget-spacer\" data-id=\"b0a8463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97831a7 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"97831a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rebranding Eternal Med<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-721f3f2 elementor-widget elementor-widget-spacer\" data-id=\"721f3f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc156bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc156bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc5e065\" data-id=\"fc5e065\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b8d471 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9b8d471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cEternal Med\u201d is an aesthetic medicine clinic established in Guatemala City, with a wide range of services aimed at enhancing the beauty and confidence of its clients. Despite its experience and quality services, the clinic was struggling to attract women between 45 and 54 years old who wanted to feel more radiant and beautiful. To address this challenge, a comprehensive rebranding process was undertaken, which included a new visual identity and brand manual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aeffe7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aeffe7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce6f9d7\" data-id=\"ce6f9d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ed55a9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2ed55a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-34f179a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34f179a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cce815a\" data-id=\"cce815a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-230169b elementor-widget elementor-widget-text-editor\" data-id=\"230169b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>CLIENT<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7fc8dd2\" data-id=\"7fc8dd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f479955 elementor-widget elementor-widget-text-editor\" data-id=\"f479955\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Eternal Med<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e58436 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3e58436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7060f37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7060f37\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-418f801\" data-id=\"418f801\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9dcefd elementor-widget elementor-widget-text-editor\" data-id=\"d9dcefd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SECTOR<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ec4194\" data-id=\"3ec4194\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b07bf5 elementor-widget elementor-widget-text-editor\" data-id=\"4b07bf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aesthetic medicine<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d1e925 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5d1e925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-08a2c43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08a2c43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1921e49\" data-id=\"1921e49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18acf61 elementor-widget elementor-widget-text-editor\" data-id=\"18acf61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>THE CHALLENGE<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-118e982\" data-id=\"118e982\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3469c47 elementor-widget elementor-widget-text-editor\" data-id=\"3469c47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The main challenge of the rebranding of \u201cEternal Med\u201d was to adapt the image and message of the brand effectively to attract women between 45 and 54 years old from Guatemala City who wanted to feel more radiant, beautiful and gorgeous. Transforming the perception that women between 45 and 54 years old had of the company with a new proposal that was more modern and relevant to their aesthetic needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-eed9bb9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"eed9bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-392a1dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"392a1dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-395eddd\" data-id=\"395eddd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98514f3 elementor-widget elementor-widget-text-editor\" data-id=\"98514f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>WORK ROLE<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5a26a7f\" data-id=\"5a26a7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-707bcd6 elementor-widget elementor-widget-text-editor\" data-id=\"707bcd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand Designer, Creative Director<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-abf80f0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"abf80f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7489b95 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7489b95\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c34768\" data-id=\"9c34768\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afbf648 elementor-widget elementor-widget-text-editor\" data-id=\"afbf648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>FUNCTIONS<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7c28ee9\" data-id=\"7c28ee9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44fe752 elementor-widget elementor-widget-text-editor\" data-id=\"44fe752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand identity design, Branding strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb8c80 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3bb8c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1aa91e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1aa91e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d16e792\" data-id=\"d16e792\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53445b3 elementor-widget elementor-widget-spacer\" data-id=\"53445b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bfdb3b elementor-widget elementor-widget-heading\" data-id=\"5bfdb3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rejuvenating a brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b685a17 elementor-widget elementor-widget-text-editor\" data-id=\"b685a17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The \u201cEternal Med\u201d clinic had a brand that did not resonate as effectively with the target audience of women aged 45-54. Despite offering high-quality beauty treatments, the brand perception was outdated and failed to convey the message of rejuvenation and confidence that these women were looking for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-914f5af elementor-widget elementor-widget-text-editor\" data-id=\"914f5af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The rebranding process focused on modernizing the visual identity of \u201cEternal Med\u201d to convey a sense of elegance, confidence, and vitality. Extensive research was conducted to understand the needs and desires of women ages 45-54 in Guatemala City in relation to aesthetic medicine.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7cef96 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"a7cef96\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bffdd3 elementor-widget elementor-widget-spacer\" data-id=\"6bffdd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b97fa43 elementor-widget elementor-widget-heading\" data-id=\"b97fa43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conceptualization: Elegant beauty<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4db22 elementor-widget elementor-widget-text-editor\" data-id=\"6a4db22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The concept behind the brand was the search for elegant beauty. In other words, a concept of beauty focused on the adult woman who wants to maintain her youth without losing the elegance of the years. This is because youth is about how you live, not when you were born. Therefore, c<span style=\"font-size: 16px;\">Understanding beauty means owning it, in one way or another through medicine and skin care. This can be summed up as beauty begins the moment you decide to take care of yourself. Under this premise, the creative concept of what the brand should communicate was created. A series of visual references were compiled to determine the creative direction that the project should follow and its effectiveness was confirmed with the marketing team, the founder of the brand regarding what direction or vision the project should follow.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a3b08d elementor-widget elementor-widget-image\" data-id=\"5a3b08d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/01_Stylescapes_conceptualizacion-y-moodboards_Eternal_Med_Pagina_19-e1692725467841-1024x427.jpg\" class=\"attachment-large size-large wp-image-4392\" alt=\"Stylescape: Elegant Beauty\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/01_Stylescapes_conceptualizacion-y-moodboards_Eternal_Med_Pagina_19-e1692725467841-1024x427.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/01_Stylescapes_conceptualizacion-y-moodboards_Eternal_Med_Pagina_19-e1692725467841-300x125.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/01_Stylescapes_conceptualizacion-y-moodboards_Eternal_Med_Pagina_19-e1692725467841-768x320.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/01_Stylescapes_conceptualizacion-y-moodboards_Eternal_Med_Pagina_19-e1692725467841-1536x640.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/01_Stylescapes_conceptualizacion-y-moodboards_Eternal_Med_Pagina_19-e1692725467841-600x250.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/01_Stylescapes_conceptualizacion-y-moodboards_Eternal_Med_Pagina_19-e1692725467841.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Stylescape: Elegant Beauty<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1c194 elementor-widget elementor-widget-heading\" data-id=\"8a1c194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The symbolism of beauty and youth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2117e elementor-widget elementor-widget-text-editor\" data-id=\"ef2117e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Various ways of representing youth were investigated without pigeonholing the brand into the image or symbolism of a woman, who despite being their ideal client profile, did not seek to exclude men and after an extensive process of research into symbology, the concept of the infinite knot was reached. The Infinity Knot is intricately linked to youth, time and wisdom. It is an ancient symbol that encapsulates the interconnection between the spiritual path, the incessant flow of time and the dynamics within that which endures eternally. This ancient symbol represents how every form of existence is intertwined with the fabric of time and constant change, with the ultimate goal of finding a serene calm in a mind free of turbulence, a mind that has achieved Buddhist realization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c95168b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c95168b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b5cf27b\" data-id=\"b5cf27b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0957e6d elementor-widget elementor-widget-image\" data-id=\"0957e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/B_Propuesta-de-logotipo_Eternal_Med_Pagina_30-e1692725694303-1024x740.jpg\" class=\"attachment-large size-large wp-image-4393\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/B_Propuesta-de-logotipo_Eternal_Med_Pagina_30-e1692725694303-1024x740.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/B_Propuesta-de-logotipo_Eternal_Med_Pagina_30-e1692725694303-300x217.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/B_Propuesta-de-logotipo_Eternal_Med_Pagina_30-e1692725694303-768x555.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/B_Propuesta-de-logotipo_Eternal_Med_Pagina_30-e1692725694303-600x434.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/B_Propuesta-de-logotipo_Eternal_Med_Pagina_30-e1692725694303.jpg 1212w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ad07506\" data-id=\"ad07506\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b0b470 elementor-widget elementor-widget-image\" data-id=\"8b0b470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/B_Propuesta-de-logotipo_Eternal_Med_Pagina_37-1024x576.jpg\" class=\"attachment-large size-large wp-image-4408\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/B_Propuesta-de-logotipo_Eternal_Med_Pagina_37-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/B_Propuesta-de-logotipo_Eternal_Med_Pagina_37-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/B_Propuesta-de-logotipo_Eternal_Med_Pagina_37-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/B_Propuesta-de-logotipo_Eternal_Med_Pagina_37-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/B_Propuesta-de-logotipo_Eternal_Med_Pagina_37-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/B_Propuesta-de-logotipo_Eternal_Med_Pagina_37.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd0e277 elementor-widget elementor-widget-spacer\" data-id=\"dd0e277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba0735 elementor-widget elementor-widget-heading\" data-id=\"9ba0735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visual identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6c120 elementor-widget elementor-widget-text-editor\" data-id=\"3a6c120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A new logo was developed that combined elements of vitality and elegance. Soft and warm colours were chosen to convey a sense of well-being and rejuvenation. The logo design included an abstract icon evoking the idea of \u200b\u200bconstant renewal through the infinite knot, in line with the name \u201cEternal Med\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46abbd6 elementor-widget elementor-widget-image\" data-id=\"46abbd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-ad87f65dcb1decdabf80fb7e7635d056.png\" class=\"attachment-large size-large wp-image-4391\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-ad87f65dcb1decdabf80fb7e7635d056.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-ad87f65dcb1decdabf80fb7e7635d056-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-ad87f65dcb1decdabf80fb7e7635d056-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-ad87f65dcb1decdabf80fb7e7635d056-600x338.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8608547 elementor-widget elementor-widget-heading\" data-id=\"8608547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The imagotype<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d531faa elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d531faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The logo is the combination of text and image where both elements can function separately. The Eternal Med logo uses the symbol of the infinite knot. This is an ancient symbol related to youth, time and wisdom, representing the interrelation of the spiritual path, the flow of time and movement within that which is eternal. All existence, it tells us, is linked to time and change, to finally rest<br \/>serenely in a mind free from confusion, a mind that has generated Buddhist attainment.<\/p><p>The typeface used for the text \u201cEternal Med\u201d is from the \u201cBluu Next\u201d family in its \u201cBold\u201d weight. Bluu Next is a sharp and precise typeface family. Considered an excellent choice to replace any boring serif font like Times. Bluu Next was created by Jean-Baptiste Morizot and is currently distributed by Velvetyne. It is licensed under the SIL Open Font License 1.1 and is available for contribution, modification or download on its open source page. This typeface gives the brand personality and a \u201cpremium\u201d feel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6dd375 elementor-widget elementor-widget-image\" data-id=\"b6dd375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-9-1024x576.png\" class=\"attachment-large size-large wp-image-4418\" alt=\"brand identity designer\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-9-1024x576.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-9-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-9-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-9-1536x864.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-9-600x338.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-9.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f081364 elementor-widget elementor-widget-heading\" data-id=\"f081364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Geometric construction<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a16e0b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5a16e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Eternal Med logotype has been built using information blocks and a modular grid of 45\u00b0 by 135\u00b0 degrees. On the other hand, the respect space is defined by the circle that is formed with respect to the corners of the logotype. Taking this circle into account as the \u201cX\u201d measurement, it will form an imaginary margin that must not be crossed by other graphic elements or any other kind.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-354c571 elementor-widget elementor-widget-image\" data-id=\"354c571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-6-1024x576.png\" class=\"attachment-large size-large wp-image-4415\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-6-1024x576.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-6-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-6-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-6-1536x864.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-6-600x338.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-6.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0061302 elementor-widget elementor-widget-heading\" data-id=\"0061302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Color palette<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab1f1c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0ab1f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the case of Eternal Med, the color palette was created with the intention of making the brand more neutral between men and women, focusing on coral pink and lapis alzuli to generate contrast and make reference to human skin. A color palette is a set of colors carefully chosen to generate a harmonious visual coherence between each of the different shades. This palette creates the color scheme to be used by the brand in digital and printed formats. This is so that the graphic pieces developed for the brand make predominant use of these colors and achieve the objective of maintaining the coherent appearance of the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97f47e2 elementor-widget elementor-widget-image\" data-id=\"97f47e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-94c6c92c3468f1562d608075372676c3.png\" class=\"attachment-large size-large wp-image-4396\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-94c6c92c3468f1562d608075372676c3.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-94c6c92c3468f1562d608075372676c3-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-94c6c92c3468f1562d608075372676c3-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-94c6c92c3468f1562d608075372676c3-600x338.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe35a7 elementor-widget elementor-widget-heading\" data-id=\"4fe35a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Visual elements<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edd7aa1 elementor-widget elementor-widget-text-editor\" data-id=\"edd7aa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consistent visual elements were created, such as patterns and graphics inspired by nature and feminine beauty. These elements were used across the website, printed materials, and social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f742d6 elementor-widget elementor-widget-image\" data-id=\"3f742d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-15-1024x576.png\" class=\"attachment-large size-large wp-image-4424\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-15-1024x576.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-15-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-15-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-15-1536x864.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-15-600x338.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-15.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d37f881 elementor-widget elementor-widget-image\" data-id=\"d37f881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-16-1024x576.png\" class=\"attachment-large size-large wp-image-4425\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-16-1024x576.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-16-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-16-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-16-1536x864.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-16-600x338.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Editable_01_Manual_de_marca_Eternal_Med_Mesa-de-trabajo-1-copia-16.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7435027 elementor-widget elementor-widget-spacer\" data-id=\"7435027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d21a9 elementor-widget elementor-widget-heading\" data-id=\"19d21a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Guidelines<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d5c13 elementor-widget elementor-widget-text-editor\" data-id=\"57d5c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A comprehensive brand manual was created that set guidelines for consistent use of visual elements, colours, typography and social media. This ensured that the brand was presented consistently across all touchpoints.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06aa0e1 elementor-widget elementor-widget-video\" data-id=\"06aa0e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Eternal-Med-manual-de-marca-gif.mp4\" autoplay=\"\" loop=\"\" controlslist=\"nodownload\" poster=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/Eternal-Med-manual-de-marca-portada.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-598564e elementor-widget elementor-widget-image\" data-id=\"598564e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-33621cdff9f4fba53ea60c1514870e2e.png\" class=\"attachment-large size-large wp-image-4400\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-33621cdff9f4fba53ea60c1514870e2e.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-33621cdff9f4fba53ea60c1514870e2e-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-33621cdff9f4fba53ea60c1514870e2e-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-33621cdff9f4fba53ea60c1514870e2e-600x338.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200ab01 elementor-widget elementor-widget-spacer\" data-id=\"200ab01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09c147e elementor-widget elementor-widget-heading\" data-id=\"09c147e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Message<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff68124 elementor-widget elementor-widget-text-editor\" data-id=\"ff68124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A brand message was defined that focused on the empowerment and confidence that \u201cEternal Med\u201d treatments provide. The emotional and physical benefits of aesthetic procedures were highlighted and the experience and professionalism of the medical team was emphasized.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986c9ec elementor-widget elementor-widget-image\" data-id=\"986c9ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-34651c229808b9a7fafdd278821cf17d.png\" class=\"attachment-large size-large wp-image-4401\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-34651c229808b9a7fafdd278821cf17d.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-34651c229808b9a7fafdd278821cf17d-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-34651c229808b9a7fafdd278821cf17d-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-34651c229808b9a7fafdd278821cf17d-600x338.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e102a9f elementor-widget elementor-widget-spacer\" data-id=\"e102a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b90d463 elementor-widget elementor-widget-heading\" data-id=\"b90d463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c42e41 elementor-widget elementor-widget-text-editor\" data-id=\"8c42e41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After implementing the new brand approach, \u201cEternal Med\u201d experienced a significant increase in its confidence in achieving the brand awareness and attraction power needed to connect with women aged 45-54 in Guatemala City. The new updated visual identity and empowering message resonates with the target audience, generating an increase in demand for its services. The clinic became an attractive and trusted destination for women looking to feel more radiant and beautiful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5104a elementor-widget elementor-widget-image\" data-id=\"8a5104a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-d2a70ebae97e7c9f47a125bfc9256e92.png\" class=\"attachment-large size-large wp-image-4406\" alt=\"brand identity designer\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-d2a70ebae97e7c9f47a125bfc9256e92.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-d2a70ebae97e7c9f47a125bfc9256e92-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-d2a70ebae97e7c9f47a125bfc9256e92-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-d2a70ebae97e7c9f47a125bfc9256e92-600x338.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2685ae4 elementor-widget elementor-widget-image\" data-id=\"2685ae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-d10c3181d5799b04ca022378a5d6df92.png\" class=\"attachment-large size-large wp-image-4407\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-d10c3181d5799b04ca022378a5d6df92.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-d10c3181d5799b04ca022378a5d6df92-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-d10c3181d5799b04ca022378a5d6df92-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-d10c3181d5799b04ca022378a5d6df92-600x338.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0cb63 elementor-widget elementor-widget-image\" data-id=\"4d0cb63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-5722bdd06563e1b141db2beefcde18ce.jpg\" class=\"attachment-large size-large wp-image-4399\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-5722bdd06563e1b141db2beefcde18ce.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-5722bdd06563e1b141db2beefcde18ce-300x200.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-5722bdd06563e1b141db2beefcde18ce-768x512.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-5722bdd06563e1b141db2beefcde18ce-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af8feef elementor-widget elementor-widget-image\" data-id=\"af8feef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-873fc478073df9c82d8a30808fecb558.png\" class=\"attachment-large size-large wp-image-4397\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-873fc478073df9c82d8a30808fecb558.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-873fc478073df9c82d8a30808fecb558-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-873fc478073df9c82d8a30808fecb558-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-873fc478073df9c82d8a30808fecb558-600x338.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4fb0ce elementor-widget elementor-widget-image\" data-id=\"c4fb0ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-f00ebd8263f2e94178fe570ea6dc4bb9.png\" class=\"attachment-large size-large wp-image-4410\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-f00ebd8263f2e94178fe570ea6dc4bb9.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-f00ebd8263f2e94178fe570ea6dc4bb9-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-f00ebd8263f2e94178fe570ea6dc4bb9-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-f00ebd8263f2e94178fe570ea6dc4bb9-600x338.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c3eea elementor-widget elementor-widget-image\" data-id=\"a9c3eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-0226733c29a24ed1a0e26ec4bd9995a6.png\" class=\"attachment-large size-large wp-image-4402\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-0226733c29a24ed1a0e26ec4bd9995a6.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-0226733c29a24ed1a0e26ec4bd9995a6-300x169.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-0226733c29a24ed1a0e26ec4bd9995a6-768x432.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-0226733c29a24ed1a0e26ec4bd9995a6-600x338.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-840ec48 elementor-widget elementor-widget-image\" data-id=\"840ec48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-4403\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d10567c elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d10567c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2adb4f\" data-id=\"e2adb4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8114db6 elementor-author-box--link-yes elementor-author-box--align-left elementor-author-box--layout-image-left elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"8114db6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=300&amp;r=g\" alt=\"Oliver Puente\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\t<h5 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tOliver Puente\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tFreelance brand identity and UI\/UX designer based in Guatemala, Oliver Puente helps companies modernize their brands.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\tAll Posts\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec49967 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec49967\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-621ca78\" data-id=\"621ca78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a40334 elementor-posts--align-center elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"2a40334\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4972 post type-post status-publish format-standard has-post-thumbnail hentry category-identidad-de-marca category-proyecto category-rebranding tag-branding tag-identidad-de-marca\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-lockargo\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-768x576.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5116\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-768x576.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-300x225.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1024x768.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1536x1152.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-600x450.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Brand identity<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-lockargo\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tRebranding: LOCKARGO\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-lockargo\/\" target=\"_blank\">\n\t\t\tSEE MORE \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2443 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-guidelines category-branding category-logotype category-naming category-proyecto tag-brand-identity-design tag-branding tag-diseno-grafico tag-identidad-de-marca tag-logo-design tag-logotype\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/reiji-brand-identity-and-strategy-branding\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"494\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-768x494.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4646\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-768x494.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-300x193.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-1024x659.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-1536x988.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-600x386.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Brand Guidelines<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/reiji-brand-identity-and-strategy-branding\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tREIJI: Brand identity and strategy (Branding)\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/reiji-brand-identity-and-strategy-branding\/\" target=\"_blank\">\n\t\t\tSEE MORE \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4386 post type-post status-publish format-standard has-post-thumbnail hentry category-proyecto tag-brand-identity-design tag-branding\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-eternal-med\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4403\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Project<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-eternal-med\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tRebranding Eternal Med\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-eternal-med\/\" target=\"_blank\">\n\t\t\tSEE MORE \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;Eternal Med&#8221; es una cl\u00ednica de medicina est\u00e9tica establecida en la Ciudad de Guatemala, con una amplia gama de servicios orientados a realzar la belleza y la confianza de sus clientes. A pesar de su experiencia y servicios de calidad, la cl\u00ednica luchaba por atraer a mujeres de entre 45 y 54 a\u00f1os que quer\u00edan sentirse m\u00e1s radiantes y bellas. Para abordar este desaf\u00edo, se llev\u00f3 a cabo un proceso integral de rebranding, que incluy\u00f3 la revisi\u00f3n de la identidad visual y la creaci\u00f3n de un nuevo manual de marca.<\/p>","protected":false},"author":1,"featured_media":4403,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[15,14],"class_list":["post-4386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyecto","tag-brand-identity-design","tag-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v28.4) - 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