{"id":3688,"date":"2023-04-08T22:15:23","date_gmt":"2023-04-09T04:15:23","guid":{"rendered":"https:\/\/oliverpuente.com\/?p=3688"},"modified":"2023-04-08T22:21:47","modified_gmt":"2023-04-09T04:21:47","slug":"como-realizar-un-analisis-ui-ux-de-un-sitio-web","status":"publish","type":"post","link":"https:\/\/oliverpuente.com\/en\/ui-ux\/how-to-perform-a-ui-ux-analysis-of-a-website\/","title":{"rendered":"How to perform a UI\/UX analysis of a website"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3688\" class=\"elementor elementor-3688\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20decb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20decb3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d49e3dd\" data-id=\"d49e3dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-754205a elementor-widget elementor-widget-text-editor\" data-id=\"754205a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you want to learn how to perform a UI\/UX analysis of a website you have to continue reading this article. Whether you work as a UI\/UX designer, a web developer, or a marketer looking for the necessary knowledge, this article will help you a lot. It is important to have a clear idea of how to analyze our customers' website experience and interface in order to make informed and reasonable decisions. But to achieve this, we must know where to look.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e7a15 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e7e7a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fba9b0 elementor-widget elementor-widget-spacer\" data-id=\"6fba9b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3526f8 elementor-widget elementor-widget-heading\" data-id=\"d3526f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to perform a UI\/UX analysis of a website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8c3ce elementor-widget elementor-widget-text-editor\" data-id=\"4f8c3ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To carry out the analysis of a website we have to take into account 3 very important aspects: Site traffic, visitor behavior metrics and the content of the website as such. This implies that it is necessary to use tools such as Google Analytics, Google Search Console or SEMRUSH to achieve our objective of understanding user behavior and the effectiveness that is being achieved within the website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fa7b98 elementor-widget elementor-widget-image\" data-id=\"8fa7b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Esquema-Como-realizar-un-analisis-UI-UX-de-un-sitio-web.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Esquema-C\u00f3mo-realizar-un-an\u00e1lisis-UI-UX-de-un-sitio-web\" data-elementor-lightbox-description=\"Esquema C\u00f3mo realizar un an\u00e1lisis UI\/UX de un sitio web\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY5NCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9Fc3F1ZW1hLUNvbW8tcmVhbGl6YXItdW4tYW5hbGlzaXMtVUktVVgtZGUtdW4tc2l0aW8td2ViLmpwZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Esquema-Como-realizar-un-analisis-UI-UX-de-un-sitio-web-1024x576.jpg\" class=\"attachment-large size-large wp-image-3694\" alt=\"Outline How to perform a UI\/UX analysis of a website\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Esquema-Como-realizar-un-analisis-UI-UX-de-un-sitio-web-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Esquema-Como-realizar-un-analisis-UI-UX-de-un-sitio-web-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Esquema-Como-realizar-un-analisis-UI-UX-de-un-sitio-web-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Esquema-Como-realizar-un-analisis-UI-UX-de-un-sitio-web-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Esquema-Como-realizar-un-analisis-UI-UX-de-un-sitio-web-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Esquema-Como-realizar-un-analisis-UI-UX-de-un-sitio-web-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Esquema-Como-realizar-un-analisis-UI-UX-de-un-sitio-web.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Outline How to perform a UI\/UX analysis of a website<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd99ea elementor-widget elementor-widget-heading\" data-id=\"5fd99ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyzing our website traffic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9d56b elementor-widget elementor-widget-text-editor\" data-id=\"bb9d56b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To analyze the traffic of our website we simply have to use tools such as Google Analytics, ahref, Ubbersuggest, Similarweb or SEMRUSH to determine how many visitors per month the website receives, from which traffic sources these users come (organic, paid, social, others etc.) and what device exactly they use.<\/p><p><strong>This will allow us to understand if the website has a traffic problem.<\/strong><\/p><p>For example, if the majority of users enter through mobile devices but the website design is not optimized for mobile devices then it makes sense to make a user interface improvement to prevent web traffic from landing on a broken page. or poor quality and end up bouncing off the site without taking any action.<\/p><p><span style=\"text-decoration: underline;\"><strong>The metrics of online traffic sources that I recommend you include in your UI\/UX analysis of your website are:<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25fd32b elementor-widget elementor-widget-image\" data-id=\"25fd32b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-debo-de-analizar-del-trafico-de-un-sitio-web-UI-UX-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Qu\u00e9-debo-de-analizar-del-tr\u00e1fico-de-un-sitio-web-UI-UX\" data-elementor-lightbox-description=\"Qu\u00e9 debo de analizar del tr\u00e1fico de un sitio web (UI\/UX)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY5NiwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9RdWUtZGViby1kZS1hbmFsaXphci1kZWwtdHJhZmljby1kZS11bi1zaXRpby13ZWItVUktVVgtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-debo-de-analizar-del-trafico-de-un-sitio-web-UI-UX-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-3696\" alt=\"What should I analyze the traffic of a website (UI\/UX)\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-debo-de-analizar-del-trafico-de-un-sitio-web-UI-UX-1-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-debo-de-analizar-del-trafico-de-un-sitio-web-UI-UX-1-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-debo-de-analizar-del-trafico-de-un-sitio-web-UI-UX-1-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-debo-de-analizar-del-trafico-de-un-sitio-web-UI-UX-1-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-debo-de-analizar-del-trafico-de-un-sitio-web-UI-UX-1-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-debo-de-analizar-del-trafico-de-un-sitio-web-UI-UX-1-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-debo-de-analizar-del-trafico-de-un-sitio-web-UI-UX-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">What should I analyze the traffic of a website (UI\/UX)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d849c3 elementor-widget elementor-widget-heading\" data-id=\"2d849c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Users\/Visitors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c02cf elementor-widget elementor-widget-text-editor\" data-id=\"d8c02cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is the number of users (also called \u201cvisitors\u201d) that a website receives on a monthly basis. This metric is relevant to our web UI\/UX analysis. Most websites (at least in LATAM) receive less than 1000 visits per month, because they do not upload new content regularly or do not pay for ads. However, for a blog it is recommended that it receives at least 3000 visits to be able to say that it has a healthy amount of monthly traffic. Obviously, the more traffic our website receives, the better. Take into account that if the website is new and is not being advertised, it will have quite low traffic and this will significantly affect the results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca24cf9 elementor-widget elementor-widget-image\" data-id=\"ca24cf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-Usuarios-Visitantes.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Ejemplo de Usuarios Visitantes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcwNCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9FamVtcGxvLWRlLVVzdWFyaW9zLVZpc2l0YW50ZXMucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"887\" height=\"547\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-Usuarios-Visitantes.png\" class=\"attachment-large size-large wp-image-3704\" alt=\"User\/Visitor Analysis Example\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-Usuarios-Visitantes.png 887w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-Usuarios-Visitantes-600x370.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-Usuarios-Visitantes-300x185.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-Usuarios-Visitantes-768x474.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-Usuarios-Visitantes-18x12.png 18w\" sizes=\"(max-width: 887px) 100vw, 887px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">User\/Visitor Analysis Example <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6a73b3 elementor-widget elementor-widget-heading\" data-id=\"b6a73b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">traffic sources<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06091c3 elementor-widget elementor-widget-text-editor\" data-id=\"06091c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The traffic sources in GA4 are called \u201cSession Default Channel Group\u201d but it is basically a record about which channels your website traffic comes from. These channels are:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd71b65 elementor-widget elementor-widget-text-editor\" data-id=\"bd71b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Organic:<\/strong>\u00a0Search on Google or any other web search engine.<\/li>\n<li><strong>Direct:<\/strong>\u00a0Users typed your URL.<\/li>\n<li><strong>Referred:<\/strong>\u00a0Users come from a link on another website.<\/li>\n<li><strong>Organic video:<\/strong>\u00a0Users come from a link in a Youtube or Vimeo video.<\/li>\n<li><strong>Social organic:<\/strong>\u00a0Los usuarios provienen de las redes sociales.<\/li>\n<li><strong>Not assigned:<\/strong>\u00a0No specific channel group is identified<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a6ce1 elementor-widget elementor-widget-image\" data-id=\"75a6ce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-Fuentes-de-trafico.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Ejemplo Fuentes de tr\u00e1fico\" data-elementor-lightbox-description=\"Ejemplo fuentes de tr\u00e1fico\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcwNSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9FamVtcGxvLUZ1ZW50ZXMtZGUtdHJhZmljby5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-Fuentes-de-trafico-1024x420.png\" class=\"attachment-large size-large wp-image-3705\" alt=\"Example traffic sources analysis ui ux website\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-Fuentes-de-trafico-1024x420.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-Fuentes-de-trafico-600x246.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-Fuentes-de-trafico-300x123.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-Fuentes-de-trafico-768x315.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-Fuentes-de-trafico-18x7.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-Fuentes-de-trafico.png 1456w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example traffic sources<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9cf386 elementor-widget elementor-widget-heading\" data-id=\"d9cf386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Devices<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81237d9 elementor-widget elementor-widget-text-editor\" data-id=\"81237d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is important to analyze what devices users use to enter a website. This metric is quite simple to apply. There are 3 categories of devices that are recognized: Desktop, Mobile and Tablet. Depending on the type of website we will see that one of these categories dominates. If that is the case, it must be optimized for that category if we want to prevent the bounce rate from increasing. For most websites, the dominant metric is\u00a0<em>Mobile\u00a0<\/em>because most users use phones to access a website. Therefore it is important to take into account designing for mobile devices in our UI\/UX analysis of the website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3ae351 elementor-widget elementor-widget-image\" data-id=\"c3ae351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-Dispositivos.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Ejemplo de Dispositivos\" data-elementor-lightbox-description=\"Ejemplo de an\u00e1lisis de tr\u00e1fico dispositivos en el sitio web\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcxMiwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9FamVtcGxvLWRlLURpc3Bvc2l0aXZvcy5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"426\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-Dispositivos-1024x426.png\" class=\"attachment-large size-large wp-image-3712\" alt=\"Example of website device traffic analysis\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-Dispositivos-1024x426.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-Dispositivos-600x249.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-Dispositivos-300x125.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-Dispositivos-768x319.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-Dispositivos-18x7.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-Dispositivos.png 1431w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example of website device traffic analysis<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e25225 elementor-widget elementor-widget-heading\" data-id=\"8e25225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Countries<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94ccb6b elementor-widget elementor-widget-text-editor\" data-id=\"94ccb6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To analyze the traffic of a website it is necessary to see the geographic data from which the traffic comes. For most companies, if most of the traffic does not come from their own country, that means that it is necessary to work on local SEO and web texts and even open a Google My Business to enhance the presence of the brand at a global level. local. On the other hand, high amounts of traffic in other countries can also mean that there are more opportunities to do business in other locations and the brand should take this into account when it comes to their next marketing campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df6cc6f elementor-widget elementor-widget-image\" data-id=\"df6cc6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-analisis-de-trafico-online-ui-ux-por-pais.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Ejemplo de an\u00e1lisis de tr\u00e1fico online ui ux por pa\u00eds\" data-elementor-lightbox-description=\"Ejemplo de an\u00e1lisis de tr\u00e1fico online ui ux por pa\u00eds\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzcyNSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9FamVtcGxvLWRlLWFuYWxpc2lzLWRlLXRyYWZpY28tb25saW5lLXVpLXV4LXBvci1wYWlzLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-analisis-de-trafico-online-ui-ux-por-pais-1024x510.png\" class=\"attachment-large size-large wp-image-3725\" alt=\"Example of website ui ux traffic analysis by country\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-analisis-de-trafico-online-ui-ux-por-pais-1024x510.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-analisis-de-trafico-online-ui-ux-por-pais-600x299.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-analisis-de-trafico-online-ui-ux-por-pais-300x149.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-analisis-de-trafico-online-ui-ux-por-pais-768x382.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-analisis-de-trafico-online-ui-ux-por-pais-18x9.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-analisis-de-trafico-online-ui-ux-por-pais.png 1487w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example of online ui ux traffic analysis by country<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d284ae elementor-widget elementor-widget-heading\" data-id=\"4d284ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Page Views<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ea4ba elementor-widget elementor-widget-text-editor\" data-id=\"b2ea4ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Views by <b>[<\/b>Page Title<b>]<\/b> and <b>[<\/b>Screen Class<b>]<\/b> over time is a metric that tells us which pages on our website get the most views. The most popular page tends to be the home page, however in the case of websites that have blog posts there tend to be more popular posts that account for most of the website traffic. This metric can be found not only in GA4 but also in Google Search Console with the only difference being that clicks are used to measure the popularity of a page. I personally recommend Google Search Console for this.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b30dc elementor-widget elementor-widget-image\" data-id=\"b2b30dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Paginas-y-pantallas-Titulo-de-pagina-y-clase-de-pantalla-analisis-de-trafico-ui-ux.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"P\u00e1ginas y pantallas T\u00edtulo de p\u00e1gina y clase de pantalla analisis de trafico ui ux\" data-elementor-lightbox-description=\"P\u00e1ginas y pantallas: T\u00edtulo de p\u00e1gina y clase de pantalla an\u00e1lisis de trafico ui ux\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzczMiwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9QYWdpbmFzLXktcGFudGFsbGFzLVRpdHVsby1kZS1wYWdpbmEteS1jbGFzZS1kZS1wYW50YWxsYS1hbmFsaXNpcy1kZS10cmFmaWNvLXVpLXV4LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Paginas-y-pantallas-Titulo-de-pagina-y-clase-de-pantalla-analisis-de-trafico-ui-ux-1024x558.png\" class=\"attachment-large size-large wp-image-3732\" alt=\"Pages and screens Page title and screen class traffic analysis ui ux\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Paginas-y-pantallas-Titulo-de-pagina-y-clase-de-pantalla-analisis-de-trafico-ui-ux-1024x558.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Paginas-y-pantallas-Titulo-de-pagina-y-clase-de-pantalla-analisis-de-trafico-ui-ux-600x327.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Paginas-y-pantallas-Titulo-de-pagina-y-clase-de-pantalla-analisis-de-trafico-ui-ux-300x163.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Paginas-y-pantallas-Titulo-de-pagina-y-clase-de-pantalla-analisis-de-trafico-ui-ux-768x418.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Paginas-y-pantallas-Titulo-de-pagina-y-clase-de-pantalla-analisis-de-trafico-ui-ux-18x10.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Paginas-y-pantallas-Titulo-de-pagina-y-clase-de-pantalla-analisis-de-trafico-ui-ux.png 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Pages and screens: page title and screen class traffic analysis ui ux<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a67909c elementor-widget elementor-widget-heading\" data-id=\"a67909c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyzing behavioral metrics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3a497 elementor-widget elementor-widget-text-editor\" data-id=\"7d3a497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is important to understand user behavior within our website. This is the fundamental basis of UI\/UX design. There are many tools to analyze the behavior of users on a website, but in this particular case I will be using Google Analytics 4 (also called GA4) because it is the most common to extract the necessary data for the analysis.<\/p><p><span style=\"text-decoration: underline;\"><strong>The user behavior metrics that I personally recommend you include in your UI\/UX analysis are:<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e15ff elementor-widget elementor-widget-image\" data-id=\"31e15ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-metricas-de-comportamiento-debo-de-analizar-de-un-sitio-web-UI-UX.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Qu\u00e9-m\u00e9tricas-de-comportamiento-debo-de-analizar-de-un-sitio-web-(UI-UX)\" data-elementor-lightbox-description=\"Qu\u00e9 m\u00e9tricas de comportamiento debo de analizar de un sitio web (UI\/UX)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY5NywidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9RdWUtbWV0cmljYXMtZGUtY29tcG9ydGFtaWVudG8tZGViby1kZS1hbmFsaXphci1kZS11bi1zaXRpby13ZWItVUktVVguanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-metricas-de-comportamiento-debo-de-analizar-de-un-sitio-web-UI-UX-1024x576.jpg\" class=\"attachment-large size-large wp-image-3697\" alt=\"What behavior metrics should I analyze from a website (UI\/UX)\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-metricas-de-comportamiento-debo-de-analizar-de-un-sitio-web-UI-UX-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-metricas-de-comportamiento-debo-de-analizar-de-un-sitio-web-UI-UX-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-metricas-de-comportamiento-debo-de-analizar-de-un-sitio-web-UI-UX-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-metricas-de-comportamiento-debo-de-analizar-de-un-sitio-web-UI-UX-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-metricas-de-comportamiento-debo-de-analizar-de-un-sitio-web-UI-UX-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-metricas-de-comportamiento-debo-de-analizar-de-un-sitio-web-UI-UX-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-metricas-de-comportamiento-debo-de-analizar-de-un-sitio-web-UI-UX.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">What behavior metrics should I analyze from a website (UI\/UX)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d35b1f elementor-widget elementor-widget-heading\" data-id=\"1d35b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Interaction rate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aaf874 elementor-widget elementor-widget-text-editor\" data-id=\"6aaf874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An interaction percentage between 60% and 70% is considered healthy. However, this can vary by industry. Interaction rate is understood as the number of sessions (or page views) in which users register multiple actions actively interacting with your website or application.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6073cb9 elementor-widget elementor-widget-image\" data-id=\"6073cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Porcentaje-de-interaccion-analisis-de-trafico-UI-UX.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Porcentaje de interacci\u00f3n an\u00e1lisis de tr\u00e1fico UI UX\" data-elementor-lightbox-description=\"Porcentaje de interacci\u00f3n an\u00e1lisis de tr\u00e1fico UI UX\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzczMywidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9Qb3JjZW50YWplLWRlLWludGVyYWNjaW9uLWFuYWxpc2lzLWRlLXRyYWZpY28tVUktVVgucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1016\" height=\"657\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Porcentaje-de-interaccion-analisis-de-trafico-UI-UX.png\" class=\"attachment-large size-large wp-image-3733\" alt=\"Interaction rate traffic analysis UI UX\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Porcentaje-de-interaccion-analisis-de-trafico-UI-UX.png 1016w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Porcentaje-de-interaccion-analisis-de-trafico-UI-UX-600x388.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Porcentaje-de-interaccion-analisis-de-trafico-UI-UX-300x194.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Porcentaje-de-interaccion-analisis-de-trafico-UI-UX-768x497.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Porcentaje-de-interaccion-analisis-de-trafico-UI-UX-18x12.png 18w\" sizes=\"(max-width: 1016px) 100vw, 1016px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Interaction rate traffic analysis UI UX<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9898ddd elementor-widget elementor-widget-heading\" data-id=\"9898ddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bounce Rate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef89f36 elementor-widget elementor-widget-text-editor\" data-id=\"ef89f36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The bounce rate is the number of users who entered a web page without taking any action and went to another. It is as its name says, they only entered to \"bounce\" and leave your website. The healthy bounce rate within a site is around 50% or lower.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147d590 elementor-widget elementor-widget-image\" data-id=\"147d590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Porcentaje-de-rebote-analisis-de-trafico-UI-UX.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Porcentaje de rebote an\u00e1lisis de tr\u00e1fico UI UX\" data-elementor-lightbox-description=\"Porcentaje de rebote an\u00e1lisis de tr\u00e1fico UI UX\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzczNCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9Qb3JjZW50YWplLWRlLXJlYm90ZS1hbmFsaXNpcy1kZS10cmFmaWNvLVVJLVVYLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"616\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Porcentaje-de-rebote-analisis-de-trafico-UI-UX-1024x616.png\" class=\"attachment-large size-large wp-image-3734\" alt=\"Bounce rate traffic analysis UI UX\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Porcentaje-de-rebote-analisis-de-trafico-UI-UX-1024x616.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Porcentaje-de-rebote-analisis-de-trafico-UI-UX-600x361.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Porcentaje-de-rebote-analisis-de-trafico-UI-UX-300x180.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Porcentaje-de-rebote-analisis-de-trafico-UI-UX-768x462.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Porcentaje-de-rebote-analisis-de-trafico-UI-UX-18x12.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Porcentaje-de-rebote-analisis-de-trafico-UI-UX.png 1041w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Bounce rate traffic analysis UI UX<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df6a5ad elementor-widget elementor-widget-heading\" data-id=\"df6a5ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Average interaction time<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6c9543 elementor-widget elementor-widget-text-editor\" data-id=\"e6c9543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to GA4 itself, it is the \"Average interaction time per active user during the selected period\". This metric will allow us to understand how much time the user spends within the website interacting. If the time is equal to or less than 20 seconds, then we have a problem with the content or the loading speed of the web. In general, the average time that users spend on a page is 52 seconds, but Google Analytics itself states that the most optimal in terms of average interaction time would be between 2-4 minutes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5353ab elementor-widget elementor-widget-image\" data-id=\"c5353ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Tiempo-de-interaccion-medio-Google-Analytics-analisis-de-trafico-de-comportamiento-ui-ux.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Tiempo de interacci\u00f3n medio Google Analytics analisis de tr\u00e1fico de comportamiento ui ux\" data-elementor-lightbox-description=\"Tiempo de interacci\u00f3n medio: Google Analytics an\u00e1lisis de tr\u00e1fico de comportamiento ui ux\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzczNSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9UaWVtcG8tZGUtaW50ZXJhY2Npb24tbWVkaW8tR29vZ2xlLUFuYWx5dGljcy1hbmFsaXNpcy1kZS10cmFmaWNvLWRlLWNvbXBvcnRhbWllbnRvLXVpLXV4LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Tiempo-de-interaccion-medio-Google-Analytics-analisis-de-trafico-de-comportamiento-ui-ux-1024x445.png\" class=\"attachment-large size-large wp-image-3735\" alt=\"Average interaction time Google Analytics behavioral traffic analysis ui ux\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Tiempo-de-interaccion-medio-Google-Analytics-analisis-de-trafico-de-comportamiento-ui-ux-1024x445.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Tiempo-de-interaccion-medio-Google-Analytics-analisis-de-trafico-de-comportamiento-ui-ux-600x261.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Tiempo-de-interaccion-medio-Google-Analytics-analisis-de-trafico-de-comportamiento-ui-ux-300x130.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Tiempo-de-interaccion-medio-Google-Analytics-analisis-de-trafico-de-comportamiento-ui-ux-768x334.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Tiempo-de-interaccion-medio-Google-Analytics-analisis-de-trafico-de-comportamiento-ui-ux-1536x668.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Tiempo-de-interaccion-medio-Google-Analytics-analisis-de-trafico-de-comportamiento-ui-ux-18x8.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Tiempo-de-interaccion-medio-Google-Analytics-analisis-de-trafico-de-comportamiento-ui-ux.png 1845w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Average interaction time: Google Analytics behavioral traffic analysis ui ux<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-944b7d8 elementor-widget elementor-widget-heading\" data-id=\"944b7d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversiones por (Nombre del evento) a lo largo del tiempo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ccd556 elementor-widget elementor-widget-text-editor\" data-id=\"2ccd556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A conversion event is the action you want your user to take on the web. For example, we can record as a conversion the display of the thank you page that users arrive after being redirected by filling out a contact form or if you are more traditional clicking a button that says \"buy\". According to GA4 Conversion is \u201cThe number of times users have triggered a conversion event\u201d. We have to measure this metric either using Google Analytics or Facebook Ads if you have the tracking pixel installed on your website and you are running a campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23745d4 elementor-widget elementor-widget-image\" data-id=\"23745d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Conversiones-analisis-ui-ux.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Conversiones an\u00e1lisis ui ux\" data-elementor-lightbox-description=\"Conversiones an\u00e1lisis ui ux\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzczNiwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9Db252ZXJzaW9uZXMtYW5hbGlzaXMtdWktdXgucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Conversiones-analisis-ui-ux-1024x550.png\" class=\"attachment-large size-large wp-image-3736\" alt=\"Conversions analysis ui ux\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Conversiones-analisis-ui-ux-1024x550.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Conversiones-analisis-ui-ux-600x322.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Conversiones-analisis-ui-ux-300x161.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Conversiones-analisis-ui-ux-768x413.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Conversiones-analisis-ui-ux-18x10.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Conversiones-analisis-ui-ux.png 1452w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Conversions analysis ui ux<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530d99d elementor-widget elementor-widget-heading\" data-id=\"530d99d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sessions with interaction per user<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392996f elementor-widget elementor-widget-text-editor\" data-id=\"392996f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A \"session\" is considered as a screen, that is, when someone opens a page within the web. For example, if a user goes to the home page, then goes to the services page and finally goes to the contact page, we can say that he has done 3 sessions. The average number of healthy sessions is 1.4 sessions on average. However, according to the article written by\u00a0<a href=\"https:\/\/lp.littledata.io\/average\/sessions-per-user\">Littledata<\/a>\u00a0(2022) the top 20% of websites report an average of 1.6 sessions per user, while the top 10% of websites in the world report a whopping 1.9 sessions per user on average.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642dd88 elementor-widget elementor-widget-image\" data-id=\"642dd88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Sesiones-con-interaccion-por-usuario-analisis-ui-ux.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Sesiones con interacci\u00f3n por usuario an\u00e1lisis ui ux\" data-elementor-lightbox-description=\"Sesiones con interacci\u00f3n por usuario an\u00e1lisis de sitio web ui ux\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzczNywidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9TZXNpb25lcy1jb24taW50ZXJhY2Npb24tcG9yLXVzdWFyaW8tYW5hbGlzaXMtdWktdXgucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"443\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Sesiones-con-interaccion-por-usuario-analisis-ui-ux-1024x443.png\" class=\"attachment-large size-large wp-image-3737\" alt=\"Sessions with user interaction website analysis ui ux\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Sesiones-con-interaccion-por-usuario-analisis-ui-ux-1024x443.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Sesiones-con-interaccion-por-usuario-analisis-ui-ux-600x260.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Sesiones-con-interaccion-por-usuario-analisis-ui-ux-300x130.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Sesiones-con-interaccion-por-usuario-analisis-ui-ux-768x332.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Sesiones-con-interaccion-por-usuario-analisis-ui-ux-1536x665.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Sesiones-con-interaccion-por-usuario-analisis-ui-ux-18x8.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Sesiones-con-interaccion-por-usuario-analisis-ui-ux.png 1841w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Sessions with user interaction website analysis ui ux<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96fcf76 elementor-widget elementor-widget-heading\" data-id=\"96fcf76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyzing website content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63fd656 elementor-widget elementor-widget-text-editor\" data-id=\"63fd656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content is probably the #1 priority for any UI\/UX designer who wants to do a UI\/UX analysis of a website. The content is characterized by being everything that appears in the so-called \"front end\", that is, what the end user sees and with which, ultimately, he interacts.<\/p><p>Unlike the \"back end\" that focuses on the databases, code and CMS that is being used, the \"front end\" is vital to the survival and profitability of the site. The content of a website must be focused on the needs of the user, their skills and serve as a \"digital office\" that helps us meet the commercial objectives behind the brand.<\/p><p>Unpersuasive texts, generic images, confusing navigation and excessive load times are some of the typical tumors in any user experience on a website.<\/p><p><span style=\"text-decoration: underline;\"><strong>The aspects of content that I recommend you include in your UI\/UX analysis are:<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79af482 elementor-widget elementor-widget-image\" data-id=\"79af482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-aspectos-del-contenido-debo-de-analizar-de-un-sitio-web-UI-UX.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Qu\u00e9-aspectos-del-contenido-debo-de-analizar-de-un-sitio-web-(UI-UX)\" data-elementor-lightbox-description=\"Qu\u00e9 aspectos del contenido debo de analizar de un sitio web (UI\/UX)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzY5OSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9RdWUtYXNwZWN0b3MtZGVsLWNvbnRlbmlkby1kZWJvLWRlLWFuYWxpemFyLWRlLXVuLXNpdGlvLXdlYi1VSS1VWC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-aspectos-del-contenido-debo-de-analizar-de-un-sitio-web-UI-UX-1024x576.jpg\" class=\"attachment-large size-large wp-image-3699\" alt=\"What aspects of the content should I analyze from a website (UI\/UX)\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-aspectos-del-contenido-debo-de-analizar-de-un-sitio-web-UI-UX-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-aspectos-del-contenido-debo-de-analizar-de-un-sitio-web-UI-UX-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-aspectos-del-contenido-debo-de-analizar-de-un-sitio-web-UI-UX-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-aspectos-del-contenido-debo-de-analizar-de-un-sitio-web-UI-UX-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-aspectos-del-contenido-debo-de-analizar-de-un-sitio-web-UI-UX-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-aspectos-del-contenido-debo-de-analizar-de-un-sitio-web-UI-UX-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Que-aspectos-del-contenido-debo-de-analizar-de-un-sitio-web-UI-UX.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">What aspects of the content should I analyze from a website (UI\/UX)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ead16a elementor-widget elementor-widget-heading\" data-id=\"0ead16a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Usability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b117927 elementor-widget elementor-widget-text-editor\" data-id=\"b117927\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first aspect to analyze within the website is usability, that is, how easy it is to use the site to meet its objective. If the goal of the site is to capture leads through a contact form, but strangely the form does not load, then we have a usability problem. Take the time to actually use the website and explore all its pages, how many buttons it has and its features. You will be amazed at all the shortcomings you can discover just by putting yourself in the user's shoes. You can also perform usability tests on real users and observe their behavior on the web. This is very important when doing a UI\/UX analysis of a website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6466c86 elementor-widget elementor-widget-image\" data-id=\"6466c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-excelente-usabilidad.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"ejemplo de excelente usabilidad\" data-elementor-lightbox-description=\"Ejemplo de buena usabilidad: An\u00e1lisis ui ux de sitio web (bearly.ai)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzczOCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9lamVtcGxvLWRlLWV4Y2VsZW50ZS11c2FiaWxpZGFkLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"471\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-excelente-usabilidad-1024x471.png\" class=\"attachment-large size-large wp-image-3738\" alt=\"Good usability example: Website ui ux analysis\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-excelente-usabilidad-1024x471.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-excelente-usabilidad-600x276.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-excelente-usabilidad-300x138.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-excelente-usabilidad-768x353.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-excelente-usabilidad-1536x706.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-excelente-usabilidad-18x8.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-excelente-usabilidad.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Good Usability Example: Website ui ux analysis (bearly.ai)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d41a5 elementor-widget elementor-widget-image\" data-id=\"52d41a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-mala-usabilidad.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"ejemplo de mala usabilidad\" data-elementor-lightbox-description=\"Ejemplo de mala usabilidad: An\u00e1lisis ui ux de sitio web \" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzczOSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9lamVtcGxvLWRlLW1hbGEtdXNhYmlsaWRhZC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"471\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-mala-usabilidad-1024x471.png\" class=\"attachment-large size-large wp-image-3739\" alt=\"Bad usability example: Website ui ux analysis\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-mala-usabilidad-1024x471.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-mala-usabilidad-600x276.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-mala-usabilidad-300x138.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-mala-usabilidad-768x353.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-mala-usabilidad-1536x706.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-mala-usabilidad-18x8.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/ejemplo-de-mala-usabilidad.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Bad usability example: Website ui ux analysis <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-064b8ee elementor-widget elementor-widget-heading\" data-id=\"064b8ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aesthetics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-467f5d3 elementor-widget elementor-widget-text-editor\" data-id=\"467f5d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to The Aesthetic-Usability Effect. People tend to be more tolerant of minor usability issues in a product or service when the design is aesthetically pleasing. This means that investing in the visual section of the web will help us to significantly improve the user experience and consequently the results. Graphically analyzes the images, icons, layout, typography and coherence in their use on the website. Graphic design is a key discipline to do this. Carrying out an observation guide is quite useful to determine what aspects can be improved.<\/p>\n<p>Don't forget to read my article <strong><a href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/the-8-principles-of-ui-design\/\">The 8 Principles of UI Design: Introduction to UI Design<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da2e3d4 elementor-widget elementor-widget-image\" data-id=\"da2e3d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-estetica-diseno-ui-torno-auto.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Ejemplo-de-est\u00e9tica-dise\u00f1o-ui-torno-auto\" data-elementor-lightbox-description=\"C\u00f3mo realizar un an\u00e1lisis UI\/UX de un sitio web: Ejemplo de dise\u00f1o UI\/UX del sitio web de TornoAuto (Oliver Puente)\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzc0MCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9FamVtcGxvLWRlLWVzdGV0aWNhLWRpc2Vuby11aS10b3Juby1hdXRvLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-estetica-diseno-ui-torno-auto-1024x819.jpg\" class=\"attachment-large size-large wp-image-3740\" alt=\"How to perform a UI\/UX analysis of a website\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-estetica-diseno-ui-torno-auto-1024x819.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-estetica-diseno-ui-torno-auto-600x480.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-estetica-diseno-ui-torno-auto-300x240.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-estetica-diseno-ui-torno-auto-768x614.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-estetica-diseno-ui-torno-auto-1536x1229.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-estetica-diseno-ui-torno-auto-15x12.jpg 15w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplo-de-estetica-diseno-ui-torno-auto.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">TornoAuto website UI\/UX design example (Oliver Puente)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6d720a elementor-widget elementor-widget-heading\" data-id=\"d6d720a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Texts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-926f19b elementor-widget elementor-widget-text-editor\" data-id=\"926f19b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reading the texts of the website will allow us to better understand how users feel, what they understand about them and catch misspellings along the way.<\/p><p>Analyzing the texts is a key process in the UI\/UX analysis of a website. If the copy isn't persuasive or convincing enough to a market segment, but is instead written vaguely and generally, then it's time to implement new copy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa20863 elementor-widget elementor-widget-image\" data-id=\"aa20863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplos-de-textos-analisis-sitio-web-ui-ux.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Ejemplos de textos analisis sitio web ui ux\" data-elementor-lightbox-description=\"Ejemplo de textos en sitios web mal aplicados: An\u00e1lisis sitio web ui ux\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzc0MSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC9FamVtcGxvcy1kZS10ZXh0b3MtYW5hbGlzaXMtc2l0aW8td2ViLXVpLXV4LnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"470\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplos-de-textos-analisis-sitio-web-ui-ux-1024x470.png\" class=\"attachment-large size-large wp-image-3741\" alt=\"Example of misapplied website texts: Website ui ux analysis\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplos-de-textos-analisis-sitio-web-ui-ux-1024x470.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplos-de-textos-analisis-sitio-web-ui-ux-600x276.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplos-de-textos-analisis-sitio-web-ui-ux-300x138.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplos-de-textos-analisis-sitio-web-ui-ux-768x353.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplos-de-textos-analisis-sitio-web-ui-ux-1536x706.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplos-de-textos-analisis-sitio-web-ui-ux-18x8.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/Ejemplos-de-textos-analisis-sitio-web-ui-ux.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example of texts on MAL websites applied: Website ui ux analysis<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b83d640 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b83d640\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1120c57 elementor-widget elementor-widget-image\" data-id=\"1120c57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/2-Ejemplos-de-textos-analisis-sitio-web-ui-ux.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"2 Ejemplos de textos analisis sitio web ui ux\" data-elementor-lightbox-description=\"Ejemplo de textos en sitios web MUY BIEN  hechos: An\u00e1lisis sitio web ui ux\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mzc0MiwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA0XC8yLUVqZW1wbG9zLWRlLXRleHRvcy1hbmFsaXNpcy1zaXRpby13ZWItdWktdXgucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"467\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/2-Ejemplos-de-textos-analisis-sitio-web-ui-ux-1024x467.png\" class=\"attachment-large size-large wp-image-3742\" alt=\"Example of texts on websites VERY WELL done: Website analysis ui ux\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/2-Ejemplos-de-textos-analisis-sitio-web-ui-ux-1024x467.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/2-Ejemplos-de-textos-analisis-sitio-web-ui-ux-600x274.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/2-Ejemplos-de-textos-analisis-sitio-web-ui-ux-300x137.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/2-Ejemplos-de-textos-analisis-sitio-web-ui-ux-768x350.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/2-Ejemplos-de-textos-analisis-sitio-web-ui-ux-1536x701.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/2-Ejemplos-de-textos-analisis-sitio-web-ui-ux-18x8.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/2-Ejemplos-de-textos-analisis-sitio-web-ui-ux.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example of texts on websites VERY WELL done: Website analysis ui ux<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04d6587 elementor-widget elementor-widget-heading\" data-id=\"04d6587\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Images<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2615d08 elementor-widget elementor-widget-text-editor\" data-id=\"2615d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Analyzing the images implies determining if their weight and intention is adequate to accompany the texts of the website. For example, if we see an image of a happy woman jumping rope accompanied by a text that says \"Economic psychologists in Guatemala City\" we may find ourselves with an image that should be replaced by something more relatable or coherent with the text, such as two people talking in a doctor's office, instead of just a smile. It assumes that users will typically only read titles and quickly scan images to understand the context of that section and make a decision on whether or not it's worth reading.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53147d8 elementor-widget elementor-widget-image\" data-id=\"53147d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"540\" height=\"298\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/EVITALO-LOL.jpg\" class=\"attachment-full size-full wp-image-3746\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/EVITALO-LOL.jpg 540w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/EVITALO-LOL-300x166.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/EVITALO-LOL-18x10.jpg 18w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Avoid using low resolution images. Please.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f189dd3 elementor-widget elementor-widget-heading\" data-id=\"f189dd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Technology<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4430c elementor-widget elementor-widget-text-editor\" data-id=\"9a4430c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Investigate what technology was used to create the website, if it was done with clean code or a CMS (Like WordPress) or maybe it was done on a third-party provider that has a different domain name from the brand like Wix, Shopify or Google Sites. Find out what technology was used to create the site and determine if this is a factor in its performance. This is particularly useful when learning how to perform a UI\/UX analysis of a website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22bc3b0 elementor-widget elementor-widget-image\" data-id=\"22bc3b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"470\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/wordpress-ejemplo-analisis-de-tecnologia-sitio-web-ui-ux-1024x470.png\" class=\"attachment-large size-large wp-image-3750\" alt=\"wordpress example technology analysis website ui ux\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/wordpress-ejemplo-analisis-de-tecnologia-sitio-web-ui-ux-1024x470.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/wordpress-ejemplo-analisis-de-tecnologia-sitio-web-ui-ux-600x276.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/wordpress-ejemplo-analisis-de-tecnologia-sitio-web-ui-ux-300x138.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/wordpress-ejemplo-analisis-de-tecnologia-sitio-web-ui-ux-768x353.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/wordpress-ejemplo-analisis-de-tecnologia-sitio-web-ui-ux-1536x706.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/wordpress-ejemplo-analisis-de-tecnologia-sitio-web-ui-ux-18x8.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/04\/wordpress-ejemplo-analisis-de-tecnologia-sitio-web-ui-ux.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">According to estimates, around 810 million websites use WordPress (2023). That's roughly a whopping 43% of all websites on the internet.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50bdba4 elementor-widget elementor-widget-heading\" data-id=\"50bdba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to perform a UI\/UX analysis of a website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b66deb elementor-widget elementor-widget-text-editor\" data-id=\"3b66deb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Summarizing. To analyze the interface and user experience of a website, it is important to work on logic and empathy. It is necessary to collect data related to the sources of traffic to our website, the metrics of its behavior and the content of the web, intelligently analyzing its data in order to determine possible points of improvement and recommendations that are understandable by the marketing team and the development team in charge of the project. Finally, it is advisable to carry out usability tests with real users to determine how they are really using the website and make adjustments based on this.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91d07e0 elementor-widget elementor-widget-heading\" data-id=\"91d07e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">References<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97b7d06 elementor-widget elementor-widget-text-editor\" data-id=\"97b7d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Dabner, D. (2022). Dise\u00f1o gr\u00e1fico. Fundamentos y pr\u00e1cticas (2018) (6.\u00aa ed., pp. 142\u2013184). Barcelona: BLUME.<\/li>\n<li>Klipfolio, &amp; Arora, P. (2022, 12 octubre). Sessions per User. MetricHQ. Recuperado 6 de abril de 2023, de\u00a0<a href=\"https:\/\/www.klipfolio.com\/metrics\/marketing\/sessions-per-user\/\">https:\/\/www.klipfolio.com\/metrics\/marketing\/sessions-per-user\/<\/a><\/li>\n<li>Yablonski, Y. J. (s. f.). Aesthetic-Usability Effect. lawsofux.com.\u00a0<a href=\"https:\/\/lawsofux.com\/aesthetic-usability-effect\/\">https:\/\/lawsofux.com\/aesthetic-usability-effect\/<\/a><\/li>\n<li>Littledata. (2022, 27 agosto). What is the average sessions per user? lp.littledata.io.\u00a0<a href=\"https:\/\/lp.littledata.io\/average\/sessions-per-user\">https:\/\/lp.littledata.io\/average\/sessions-per-user<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-535b3ae elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"535b3ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad94005 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tOliver Puente\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c929174 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/2023\/04\/08\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tApril 8, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8196b5c elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t10:15 pm\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9757406 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9757406\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7bbf41\" data-id=\"e7bbf41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ce17e9 elementor-author-box--link-yes elementor-author-box--align-left elementor-author-box--layout-image-left elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"3ce17e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=300&amp;r=g\" alt=\"Oliver Puente\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\t<h5 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tOliver Puente\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tFreelance brand identity and UI\/UX designer based in Guatemala, Oliver Puente helps companies modernize their brands.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\tAll Posts\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bebae4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bebae4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9bff59\" data-id=\"b9bff59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a6eeb3 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"5a6eeb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:60,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5684 post type-post status-publish format-standard hentry category-diseno-grafico category-ui-ux tag-diseno-grafico tag-diseno-web\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/diseno-grafico\/introduccion-al-diseno-web-mas-que-un-simple-grafico\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tIntroducci\u00f3n al Dise\u00f1o Web: M\u00e1s que un simple gr\u00e1fico\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Dise\u00f1o Web: La combinaci\u00f3n de est\u00e9tica y funcionalidad El dise\u00f1o web no es solo cuesti\u00f3n de crear algo visualmente atractivo;<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/diseno-grafico\/introduccion-al-diseno-web-mas-que-un-simple-grafico\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 27, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-time\">\n\t\t\t9:53 am\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5611 post type-post status-publish format-standard has-post-thumbnail hentry category-diseno-grafico category-ui-ux\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-crear-landing-pages-que-multiplican-tus-ventas\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"160\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-300x160.png\" class=\"attachment-medium size-medium wp-image-5629\" alt=\"landing page\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-300x160.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-600x320.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-1024x546.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-768x410.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-18x10.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Graphic design<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-crear-landing-pages-que-multiplican-tus-ventas\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tC\u00f3mo Crear Landing Pages que Multiplican tus Ventas\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Por qu\u00e9 las Landing Pages Son La Clave Para Multiplicar Tus Conversiones El mejor vendedor de toda tu vida. No<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-crear-landing-pages-que-multiplican-tus-ventas\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 3, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-time\">\n\t\t\t2:05 pm\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5528 post type-post status-publish format-standard hentry category-ui-ux tag-marketing-digital tag-porcentaje-de-conversion tag-ui-ux\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/how-to-increase-your-conversion-rate-without-spending-on-advertising\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tHow to Increase Your Conversion Rate Without Spending on Advertising\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>\u00bfCansad@ de invertir en publicidad y que no funcione? No te preocupes m\u00e1s, descubre en este art\u00edculo que es tasa<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/how-to-increase-your-conversion-rate-without-spending-on-advertising\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 8, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-time\">\n\t\t\t4:40 pm\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5501 post type-post status-publish format-standard has-post-thumbnail hentry category-diseno-grafico category-ui-ux tag-ui-ux\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-usar-el-auto-layout-de-figma-guia-completa-paso-a-paso\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"155\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/08\/auto-layout-figma-e1722805276100-300x155.png\" class=\"attachment-medium size-medium wp-image-5522\" alt=\"auto layout figma tutorial\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/08\/auto-layout-figma-e1722805276100-300x155.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/08\/auto-layout-figma-e1722805276100-1024x531.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/08\/auto-layout-figma-e1722805276100-768x398.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/08\/auto-layout-figma-e1722805276100-18x9.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/08\/auto-layout-figma-e1722805276100-600x311.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/08\/auto-layout-figma-e1722805276100.png 1237w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Graphic design<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-usar-el-auto-layout-de-figma-guia-completa-paso-a-paso\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tHow to use Figma Auto Layout (Complete step-by-step guide)\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El auto layout en Figma lleg\u00f3 para quedarse, y si quieres ser un dise\u00f1ador UI\/UX profesional, es necesario aprender cu\u00e1ndo<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-usar-el-auto-layout-de-figma-guia-completa-paso-a-paso\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 4, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-time\">\n\t\t\t3:01 pm\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5467 post type-post status-publish format-standard hentry category-seo category-ui-ux tag-seo tag-ui-ux\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/seo\/analisis-seo-analice-100-webs-esto-es-lo-que-aprendi%f0%9f%94%8e%e2%9c%85\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tSEO Analysis: I analyzed +100 websites, this is what I learned\ud83d\udd0e\u2705\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El an\u00e1lisis SEO es una herramienta esencial para cualquier sitio web que aspire a obtener una mayor visibilidad en los<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/seo\/analisis-seo-analice-100-webs-esto-es-lo-que-aprendi%f0%9f%94%8e%e2%9c%85\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 25, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-time\">\n\t\t\t5:18 am\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5398 post type-post status-publish format-standard has-post-thumbnail hentry category-ui-ux tag-ui-ux\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/ux-tutorial-para-principiantes\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"106\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/07\/UX-tutorial-para-principiantes-Guia-Paso-a-Paso-300x106.jpg\" class=\"attachment-medium size-medium wp-image-5399\" alt=\"UX tutorial para principiantes - Gu\u00eda Paso a Paso (GRATIS)\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/07\/UX-tutorial-para-principiantes-Guia-Paso-a-Paso-300x106.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/07\/UX-tutorial-para-principiantes-Guia-Paso-a-Paso-1024x363.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/07\/UX-tutorial-para-principiantes-Guia-Paso-a-Paso-768x272.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/07\/UX-tutorial-para-principiantes-Guia-Paso-a-Paso-600x213.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/07\/UX-tutorial-para-principiantes-Guia-Paso-a-Paso.jpg 1270w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">UI\/UX<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/ux-tutorial-para-principiantes\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tUX Tutorial for Beginners \u2013 Step by Step Guide (FREE)\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>UX Tutorial para principiantes: En este art\u00edculo te ayudar\u00e1 a empezar tu camino como dise\u00f1ador UX o analista UX incluso<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/ux-tutorial-para-principiantes\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJuly 2, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-time\">\n\t\t\t8:36 am\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>If you want to learn how to perform a UI\/UX analysis of a website you have to continue reading this article. Whether you work as a UI\/UX designer, a web developer, or a marketer looking for the necessary knowledge, this article will help you a lot. It is important to have a clear idea of how to analyze our customers' website experience and interface in order to make informed and reasonable decisions. But to achieve this, we must know where to look.<\/p>","protected":false},"author":1,"featured_media":3690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-3688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ui-ux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo realizar un an\u00e1lisis UI\/UX de un sitio web - oliverpuente<\/title>\n<meta name=\"description\" content=\"C\u00f3mo realizar un an\u00e1lisis UI\/UX de un sitio web. 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