{"id":3550,"date":"2023-03-05T16:29:02","date_gmt":"2023-03-05T22:29:02","guid":{"rendered":"https:\/\/oliverpuente.com\/?p=3550"},"modified":"2023-03-05T20:58:23","modified_gmt":"2023-03-06T02:58:23","slug":"como-crear-un-ingenioso-slogan-en-6-simples-pasos","status":"publish","type":"post","link":"https:\/\/oliverpuente.com\/en\/branding\/how-to-create-a-witty-slogan-in-6-simple-steps\/","title":{"rendered":"How To Create A Clever Slogan In 6 Simple Steps"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3550\" class=\"elementor elementor-3550\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b36ad46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b36ad46\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28c1ae1\" data-id=\"28c1ae1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8af9562 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"8af9562\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad94005 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tOliver Puente\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c929174 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/2023\/03\/05\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tMarch 5, 2023\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8196b5c elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t4:29 pm\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c468a elementor-widget elementor-widget-text-editor\" data-id=\"f5c468a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn how to create a clever slogan for your business in 6 simple steps with this ultimate guide to slogans. Discover the methodology that branding agencies use to give unforgettable slogans to the largest companies in the market and how YOU can get one for yours. The best part? completely free.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a39c27b elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"a39c27b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f189434 elementor-widget elementor-widget-heading\" data-id=\"f189434\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a slogan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677a546 elementor-widget elementor-widget-text-editor\" data-id=\"677a546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The slogan (Also called \"tagline) is a short and memorable phrase that highlights a relevant aspect of a brand's value proposition or its philosophy towards the consumer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e2d32 elementor-blockquote--skin-quotation elementor-blockquote--align-left elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"d2e2d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tBrief and original formula, used for advertising, political propaganda, etc.\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- Dictionary of the Spanish language (RAE)<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28dab97 elementor-widget elementor-widget-heading\" data-id=\"28dab97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where the slogan is used<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c1e124 elementor-widget elementor-widget-text-editor\" data-id=\"6c1e124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The slogan can be used as an \"advertising campaign phrase\" or in communication pieces and institutional material (such as letterheads or official letters) as part of a brand's marketing efforts. It is typically seen below the logo as a small piece of text or on a brand's website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2936e elementor-widget elementor-widget-heading\" data-id=\"2e2936e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Differences between a good and bad slogan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdf28bd elementor-widget elementor-widget-text-editor\" data-id=\"bdf28bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The difference between a good slogan and a bad slogan is that a bad slogan sounds generic (meaning that you have heard it before) and does not make clear any relevant or distinguishable aspect of the brand. On the other hand, a good slogan makes clear the brand's value proposition or a relevant aspect of it in an ingenious, concise and melodious way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fcf961 elementor-widget elementor-widget-heading\" data-id=\"9fcf961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Examples of bad slogans are:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22cb8e9 elementor-widget elementor-widget-text-editor\" data-id=\"22cb8e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u201cWe offer a quality service\u201d<\/li><li>\"Our commitment to excellence\"<\/li><li>\u201cInnovative solutions for your business needs\u201d<\/li><li>\"Customer satisfaction is our top priority\"<\/li><li>\u201cBuilding a better future for our clients\u201d<\/li><li>\u201cWe believe in teamwork and collaboration\u201d<\/li><li>\u201cExperience the difference with us\u201d<\/li><li>\u201cWe seek excellence in everything we do\u201d<\/li><li>\u201cPartner with us for success\u201d<\/li><li>\u201cOur passion drives results\u201d<\/li><li>\u201cHigh-quality transportation services\u201d<\/li><li>\u201cWe help you fulfill your corporate dreams\u201d<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03e4cf elementor-widget elementor-widget-heading\" data-id=\"d03e4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the process to create a great slogan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0396e67 elementor-widget elementor-widget-text-editor\" data-id=\"0396e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In my branding agency (<a href=\"http:\/\/www.dizalo.com\">Dizalo<\/a>) we have a clear process when it comes to creating a slogan that leaves a mark on the mind of whoever reads it. To do this we have to understand the qualities of the brand and its differentials, because the slogan seeks to communicate this.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef751b7 elementor-widget elementor-widget-heading\" data-id=\"ef751b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Define the qualities of the brand in a list<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168445f elementor-widget elementor-widget-text-editor\" data-id=\"168445f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first thing is to define in a list the qualities of the brand. Exactly what is good about your brand compared to others? Most business owners will tell you that \"its quality and its good price\" are its greatest quality and differential, but nothing is further from the truth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c555898 elementor-widget elementor-widget-text-editor\" data-id=\"c555898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>They all claim to have the best quality, but it is necessary to go further and ask, in what do they have the highest quality? Exactly what aspect of your product or service is of high quality? We took your answer (or our own answer if we are the business owner) and wrote down a clear list of 10 qualities that the brand has.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ccca9 elementor-widget elementor-widget-heading\" data-id=\"b7ccca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Summarize the philosophy of the brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f27bd8a elementor-widget elementor-widget-text-editor\" data-id=\"f27bd8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you remember when in the movie <em>Karate Kid <\/em>the dojo of <em>Cobra Kai<\/em> had a big sign on its wall that said <em>\"Strike first, strike hard, no mercy!\" <\/em>while, on the other hand, sensei Miyagi constantly told our beloved protagonist Daniel-San <em>\"The best fight is when you DON'T have to fight.\"<\/em><\/p><p><strong>Well this is a great example of two brand philosophies. <\/strong><\/p><p>Both philosophies (both Miyagi's and Cobra Kai's) are different and reflect the different approaches he has to Karate.<\/p><p>This is reflected in their slogans or \"Mantra\". Miyagi's philosophy was one of commitment: if Daniel was going to learn karate, he had to commit to doing it well. While Cobra Kai's philosophy was more focused on victory, hence his mantra, <em>\"Strike first, strike hard, no mercy!\" <\/em>which made them more aggressive in fights.<\/p><p><strong>In order to create an incredible slogan that gives you customers, it is important to take into account the philosophy of the brand. <\/strong><\/p><p>This implies that, if the owner of the company has a specific approach to how he does business, it is advisable to use this in our favor, especially if the product or service is not particularly differentiable from others as such.<\/p><p><strong>Using a brand philosophy as a method to create a slogan is a very useful strategy.<\/strong><\/p><p>An example of this is when a motor company has the philosophy that \"Every good motor is silent\" or when a cleaning service has the philosophy that \"Every house should be tidy\". It is there where our differences shine brightest. And the slogan is an ideal tool to communicate this to future customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01d05b5 elementor-widget elementor-widget-heading\" data-id=\"01d05b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. List the differentials of the brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c979b85 elementor-widget elementor-widget-text-editor\" data-id=\"c979b85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The difference between a quality or benefit and a differential is that the former can be copied by other companies while the latter is something intrinsic to the brand, such as its business model or specialization.<\/p><p>After writing down the qualities that the brand has, we need to define the differential aspects that the brand has, that is, those things that other companies can hardly copy. For example, if our brand is characterized by using a specific material in the industry that only we use, a group of specialized activities that only your company knows how to do, or a service focused on a specific audience, it is necessary to use pencil and paper to record these differentials. , because they are pure gold to use in our brand slogan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-820de43 elementor-widget elementor-widget-heading\" data-id=\"820de43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Brainstorm<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab1f0a elementor-widget elementor-widget-text-editor\" data-id=\"3ab1f0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once we have clearly defined the differential aspects and qualities of our brand, it is time to brainstorm. We are going to take all the information that we have collected from the brand and set a timer (Typically 10 minutes) And we are going to write down all the slogan ideas that we can think of. It is very important to take into account that, at this stage, there are no bad ideas, only ideas. So there's no point in criticizing slogan ideas that we STILL have, because we're aiming for the quantity, not the quality of those ideas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d980d28 elementor-widget elementor-widget-heading\" data-id=\"d980d28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Filter the best ideas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71a519 elementor-widget elementor-widget-text-editor\" data-id=\"d71a519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once we have completed our brainstorming, we are going to stop the timer and we are going to proceed to make a top 5 of the best ideas. On average we should have about 30 slogans at this point, so it's a wise decision to remove those that don't interest us. We are going to take into account aspects such as brevity, relevance, originality and sound.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b85d3d3 elementor-widget elementor-widget-heading\" data-id=\"b85d3d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Polish by removing or substituting words<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea5f84 elementor-widget elementor-widget-text-editor\" data-id=\"eea5f84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At this point, after having our top 5 slogan ideas, we are going to proceed to play with the words and the composition of these short sentences to increase their effectiveness, for this we can eliminate words that we feel are excessive or replace words with others that we consider most appropriate, which will leave us with 5 high-quality slogans to choose the best possible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d504bb elementor-widget elementor-widget-heading\" data-id=\"2d504bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to create a great slogan quickly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d85ca elementor-widget elementor-widget-text-editor\" data-id=\"53d85ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To create a slogan or tagline it is necessary to carry out the so-called \"creative process for slogans\" which consists of: Clarifying the USP (Unique Selling Proposition), qualities, distinguishable aspects and philosophy of the brand, to go on to collect keywords related to our brand, to continue with brainstorming, proceed to choose the best ideas and finally discard those slogan proposals that are not clear enough and require our ability to polish the most relevant aspects of their writing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edd8cc0 elementor-widget elementor-widget-heading\" data-id=\"edd8cc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tips for creating a witty brand slogan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-beeb570 elementor-widget elementor-widget-text-editor\" data-id=\"beeb570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are one of those who loves to do things right, then these tips are for you. To create an incredible brand slogan, I share these 6 tips that every good marketer and entrepreneur should follow when creating an AMAZING slogan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d8b3b1 elementor-widget elementor-widget-heading\" data-id=\"6d8b3b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Motivate with brand values<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9894198 elementor-widget elementor-widget-text-editor\" data-id=\"9894198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using values as a source of inspiration for our slogan is a very smart tactic because all companies inherently share a set of values, but it is on the values that we can hook customers by creating a rather likable and humanitarian slogan. This focus on values will help create an emotional and captivating slogan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec087e elementor-widget elementor-widget-heading\" data-id=\"4ec087e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Apply a solid guarantee<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01db4a4 elementor-widget elementor-widget-text-editor\" data-id=\"01db4a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If the product or service that you offer to a client does not work or is defective, it is logical to return their money, so why not turn this into a POWERFUL guarantee that is communicated in the slogan? It's like when Domino's Pizza in the past used their famous slogan: \"We deliver in 30 minutes or less, or it's free!\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35f48dd elementor-widget elementor-widget-heading\" data-id=\"35f48dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keep it short and simple<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4f3498 elementor-widget elementor-widget-text-editor\" data-id=\"d4f3498\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A long, tedious, complex slogan has the potential to make your customers ignore your brand more easily than a cat ignores its owner when called by a name other than \u201cpspspsps\u201d. Your slogan should be easy to remember and easy to say. Stick to a maximum of seven words and avoid using complex or unfamiliar language.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a327d3 elementor-widget elementor-widget-heading\" data-id=\"4a327d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">make it emotional<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27aae7b elementor-widget elementor-widget-text-editor\" data-id=\"27aae7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An emotional slogan always works, because most of the time people buy based on emotions and not logic. An emotional slogan should attract people's emotions and connect with them on a deeper level. Insecurities? Desires? A slogan that hits that button has the potential to \u201cclick\u201d in the mind of whoever reads it and create quite a magnetic emotional connection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9519adf elementor-widget elementor-widget-heading\" data-id=\"9519adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Try it<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69c13b elementor-widget elementor-widget-text-editor\" data-id=\"b69c13b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not everything that looks like gold is gold. The same rule applies to slogans, not every slogan that sounds good on a corporate board, sounds good in the minds of customers. Keep in mind that once you've created a slogan, it's ideal to take the time to test it out with a small group of people to see if it resonates with them. Get feedback and tweak until you have a tagline that really resonates with your audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54df0f0 elementor-widget elementor-widget-heading\" data-id=\"54df0f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">BONUS: What rhymes, doesn't hurt<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2bf95 elementor-widget elementor-widget-text-editor\" data-id=\"ce2bf95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A good rhyme is probably the easiest way to turn a slogan into the next hum and thought in your customer's mind when they think about your brand category. Adding rhymes helps make the slogan sound more appealing and more memorable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af60591 elementor-widget elementor-widget-heading\" data-id=\"af60591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">58 examples of excellent slogans:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74aa681 elementor-widget elementor-widget-text-editor\" data-id=\"74aa681\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>\u201cIt melts in your mouth, not in your hands\u201d <strong>&#8211; M&amp;M&#8217;s<\/strong><\/li><li>\u201cMusic for every mood\u201d <strong>&#8211; Spotify<\/strong><\/li><li>\u201cQuiet nights, fun days\u201d <strong>&#8211; Pampers<\/strong><\/li><li>\u201cTo lick your fingers\u201d <strong>&#8211; KFC<\/strong><\/li><li>\u201cWe bring companies and clients together\u201d <strong>&#8211; Salesforce<\/strong><\/li><li>\u201cThere are some things that money can't buy. For everything else, there is MasterCard\u201d <strong>&#8211; MasterCard<\/strong><\/li><li>\"Because you worth it\" <strong>&#8211; L&#8217;Or\u00e9al Paris<\/strong><\/li><li>\"Nothing is impossible\" <strong>&#8211; Adidas<\/strong><\/li><li>\u201cBelongs anywhere\u201d <strong>&#8211; Airbnb<\/strong><\/li><li>\"Think different\" <strong>&#8211; Apple<\/strong><\/li><li>\u201cThe best that men can get\u201d <strong>&#8211; Gillette<\/strong><\/li><li>\u201cThe ultimate driving machine\u201d <strong>&#8211; BMW<\/strong><\/li><li>\u201cWait more. pay less\u201d <strong>&#8211; Target:<\/strong><\/li><li>\"Let's get the job done\" <strong>&#8211; Caterpillar<\/strong><\/li><li>\"That was easy\" <strong>&#8211; Staples<\/strong><\/li><li>\u201cShare the fantasy\u201d <strong>&#8211; Chanel<\/strong><\/li><li>\"Breakfast of Champions\"<strong>&#8211; Wheaties<\/strong><\/li><li>\u201cWhen you care enough to send the best\u201d <strong>&#8211; Hallmark<\/strong><\/li><li>\"Eat fresh\" <strong>&#8211; Subway<\/strong><\/li><li>\u201cWhere you want to be\u201d <strong>&#8211; Visa<\/strong><\/li><li>\u201cCleans more than just teeth\u201d <strong>&#8211; Colgate<\/strong><\/li><li>\"A diamond is forever\" <strong>&#8211; De Beers<\/strong><\/li><li>\u201cThe happiest place in the world\u201d <strong>&#8211; Disneyland<\/strong><\/li><li>\"Just do it\" <strong>&#8211; Nike<\/strong><\/li><li>\u201cBuy it. Sell \u200b\u200bit. love it\u201d <strong>&#8211; Ebay<\/strong><\/li><li>\u201cIt's free and always will be\u201d <strong>&#8211; Facebook<\/strong><\/li><li>\"Together, everything is possible\" <strong>&#8211; Shell<\/strong><\/li><li>\u201cAll the news that should be printed\u201d <strong>&#8211; The New York Times<\/strong><\/li><li>\u201cLo mejor o nada\u201d <strong>&#8211; Mercedes benz<\/strong><\/li><li>\"Now you are playing with power!\" <strong>&#8211; Nintendo<\/strong><\/li><li>\u201cTry the rainbow\u201d <strong>\u2013 Skittles<\/strong><\/li><li>\"Red Bull gives you wings\" <strong>&#8211; Red Bull<\/strong><\/li><li>\"Does not abandon you\" <strong>&#8211; Rexona<\/strong><\/li><li>\u201cBroadcast yourself\u201d <strong>&#8211; Youtube<\/strong><\/li><li>\"Do it your way\" <strong>&#8211; Burger King<\/strong><\/li><li>\u201c15 minutes can save you 15 percent or more on auto insurance\u201d <strong>&#8211; Geico<\/strong><\/li><li>\u201cConversational AI for everyone\u201d <strong>&#8211; ChatGPT<\/strong><\/li><li>\u201cDiscovering and promulgating the path to safe artificial intelligence\u201d <strong>&#8211; OpenAI<\/strong><\/li><li>\u201cSpend more time searching than looking\u201d <strong>&#8211; Netflix<\/strong><\/li><li>\"The future is sustainable\" <strong>&#8211; Tesla<\/strong><\/li><li>\u201cWe believe in what people make possible\u201d <strong>&#8211; Microsoft<\/strong><\/li><li>\"The few. The proud. The Marines\" <strong>&#8211; El Cuerpo de Marines de EE. UU.<\/strong><\/li><li>\u201cCreated to help you grow your way\u201d <strong>&#8211; Mailchimp<\/strong><\/li><li>\"Can't you eat just one\" <strong>&#8211; Lay&#8217;s<\/strong><\/li><li>\"Keep Reinventing Us\" <strong>&#8211; HP<\/strong><\/li><li>\u201cQuality never goes out of style\u201d <strong>&#8211; Levi&#8217;s<\/strong><\/li><li>\"I love it\" <strong>&#8211; McDonald&#8217;s<\/strong><\/li><li>\u201cWhen it absolutely, positively has to be there overnight\u201d <strong>&#8211; FedEx<\/strong><\/li><li>\u201cMaybe she was born with it. Maybe it's Maybelline\u201d <strong>&#8211; Maybelline<\/strong><\/li><li>\"Go and go\" <strong>&#8211; Energizer<\/strong><\/li><li>\u201cOur blades are fucking great\u201d <strong>&#8211; Dollar Shave Club<\/strong><\/li><li>\"The original. If your grandfather hadn't used it, you wouldn't exist.\" <strong>\u2013 Old Spice<\/strong><\/li><li>\"Unbreakable\" <strong>&#8211; Oracle<\/strong><\/li><li>\"Take a rest. Have a KitKat\u201d <strong>&#8211; KitKat<\/strong><\/li><li>\"The Sports Fuel Company\" <strong>&#8211; Gatorade<\/strong><\/li><li>\u201cAbove and beyond\u201d <strong>&#8211; Land Rover<\/strong><\/li><li>\u201cIt tastes so good that the cat asks for it by name\u201d <strong>&#8211; Meow Mix<\/strong><\/li><li>\u201cAll for freedom. Freedom for all\" <strong>&#8211; Harley Davidson<\/strong><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e00cebd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e00cebd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4c7bf2\" data-id=\"f4c7bf2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a76f91 elementor-author-box--link-yes elementor-author-box--align-left elementor-author-box--layout-image-left elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"9a76f91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=300&amp;r=g\" alt=\"Oliver Puente\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\t<h5 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tOliver Puente\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tFreelance brand identity and UI\/UX designer based in Guatemala, Oliver Puente helps companies modernize their brands.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\tAll Posts\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f283f2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f283f2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-576daeb\" data-id=\"576daeb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-209bbe3 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"209bbe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:60,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5684 post type-post status-publish format-standard hentry category-diseno-grafico category-ui-ux tag-diseno-grafico tag-diseno-web\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/diseno-grafico\/introduccion-al-diseno-web-mas-que-un-simple-grafico\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tIntroducci\u00f3n al Dise\u00f1o Web: M\u00e1s que un simple gr\u00e1fico\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Dise\u00f1o Web: La combinaci\u00f3n de est\u00e9tica y funcionalidad El dise\u00f1o web no es solo cuesti\u00f3n de crear algo visualmente atractivo;<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/diseno-grafico\/introduccion-al-diseno-web-mas-que-un-simple-grafico\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 27, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-time\">\n\t\t\t9:53 am\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5611 post type-post status-publish format-standard has-post-thumbnail hentry category-diseno-grafico category-ui-ux\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-crear-landing-pages-que-multiplican-tus-ventas\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"160\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-300x160.png\" class=\"attachment-medium size-medium wp-image-5629\" alt=\"landing page\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-300x160.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-600x320.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-1024x546.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-768x410.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-18x10.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Graphic design<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-crear-landing-pages-que-multiplican-tus-ventas\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tC\u00f3mo Crear Landing Pages que Multiplican tus Ventas\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Por qu\u00e9 las Landing Pages Son La Clave Para Multiplicar Tus Conversiones El mejor vendedor de toda tu vida. No<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-crear-landing-pages-que-multiplican-tus-ventas\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 3, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-time\">\n\t\t\t2:05 pm\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5541 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-diseno-grafico category-filosofia-del-diseno category-identidad-de-marca category-rebranding tag-branding tag-diseno-grafico\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/branding\/lo-que-todos-deberia-saber-acerca-del-branding-en-guatemala\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"176\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-300x176.png\" class=\"attachment-medium size-medium wp-image-4861\" alt=\"branding guatemala\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-300x176.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-1024x600.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-768x450.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-1536x900.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-2048x1200.png 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-600x351.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Branding<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/branding\/lo-que-todos-deberia-saber-acerca-del-branding-en-guatemala\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tLo que TODOS deber\u00eda saber acerca del branding en Guatemala\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Branding en Guatemala. Un acercamiento y gu\u00eda sobre como posicionar una nueva marca en el mercado guatemalteco que atraiga a<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/branding\/lo-que-todos-deberia-saber-acerca-del-branding-en-guatemala\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 9, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-time\">\n\t\t\t2:26 pm\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5528 post type-post status-publish format-standard hentry category-ui-ux tag-marketing-digital tag-porcentaje-de-conversion tag-ui-ux\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/how-to-increase-your-conversion-rate-without-spending-on-advertising\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tHow to Increase Your Conversion Rate Without Spending on Advertising\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>\u00bfCansad@ de invertir en publicidad y que no funcione? No te preocupes m\u00e1s, descubre en este art\u00edculo que es tasa<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/how-to-increase-your-conversion-rate-without-spending-on-advertising\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 8, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-time\">\n\t\t\t4:40 pm\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5501 post type-post status-publish format-standard has-post-thumbnail hentry category-diseno-grafico category-ui-ux tag-ui-ux\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-usar-el-auto-layout-de-figma-guia-completa-paso-a-paso\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"155\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/08\/auto-layout-figma-e1722805276100-300x155.png\" class=\"attachment-medium size-medium wp-image-5522\" alt=\"auto layout figma tutorial\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/08\/auto-layout-figma-e1722805276100-300x155.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/08\/auto-layout-figma-e1722805276100-1024x531.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/08\/auto-layout-figma-e1722805276100-768x398.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/08\/auto-layout-figma-e1722805276100-18x9.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/08\/auto-layout-figma-e1722805276100-600x311.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/08\/auto-layout-figma-e1722805276100.png 1237w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Graphic design<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-usar-el-auto-layout-de-figma-guia-completa-paso-a-paso\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tHow to use Figma Auto Layout (Complete step-by-step guide)\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El auto layout en Figma lleg\u00f3 para quedarse, y si quieres ser un dise\u00f1ador UI\/UX profesional, es necesario aprender cu\u00e1ndo<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-usar-el-auto-layout-de-figma-guia-completa-paso-a-paso\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 4, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-time\">\n\t\t\t3:01 pm\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5517 post type-post status-publish format-standard hentry category-diseno-grafico tag-disenador-grafico tag-diseno-grafico\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/diseno-grafico\/8-maneras-infalibles-de-lidiar-con-la-fatiga-como-disenador-grafico\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\t8 maneras infalibles de lidiar con la fatiga como dise\u00f1ador gr\u00e1fico\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El cansancio o fatiga extrema cuando eres dise\u00f1ador gr\u00e1fico es una situaci\u00f3n de lo peor. Pero como todo en la<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/diseno-grafico\/8-maneras-infalibles-de-lidiar-con-la-fatiga-como-disenador-grafico\/\" target=\"_blank\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 2, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-time\">\n\t\t\t4:37 pm\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how to create a clever slogan for your business in 6 simple steps with this ultimate guide to slogans. Discover the methodology that branding agencies use to give unforgettable slogans to the largest companies in the market and how YOU can get one for yours. The best part? completely free.<\/p>","protected":false},"author":1,"featured_media":3558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo Crear Un Ingenioso Slogan En 6 Simples Pasos - Branding<\/title>\n<meta name=\"description\" content=\"C\u00f3mo Crear Un Ingenioso Slogan En 6 Simples Pasos que te ayude a obtener m\u00e1s clientes. 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