{"id":2443,"date":"2023-10-25T17:08:12","date_gmt":"2023-10-25T23:08:12","guid":{"rendered":"https:\/\/oliverpuente.com\/?p=2443"},"modified":"2023-11-07T14:45:32","modified_gmt":"2023-11-07T20:45:32","slug":"reiji-identidad-y-estrategia-de-marca-branding","status":"publish","type":"post","link":"https:\/\/oliverpuente.com\/en\/proyecto\/reiji-brand-identity-and-strategy-branding\/","title":{"rendered":"REIJI: Brand identity and strategy (Branding)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2443\" class=\"elementor elementor-2443\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-929190f elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"929190f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0288b64\" data-id=\"0288b64\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2120296 elementor-widget elementor-widget-image\" data-id=\"2120296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1235\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362.jpg\" class=\"attachment-full size-full wp-image-4646\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362.jpg 1920w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-300x193.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-1024x659.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-768x494.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-1536x988.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-600x386.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a841a88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a841a88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ff240b\" data-id=\"5ff240b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2996abb elementor-widget elementor-widget-spacer\" data-id=\"2996abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76e4bb9 elementor-widget elementor-widget-spacer\" data-id=\"76e4bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48e36a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48e36a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67d1a51\" data-id=\"67d1a51\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a16e8c elementor-widget elementor-widget-heading\" data-id=\"4a16e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">GENERAL DESCRIPTION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be3df4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8be3df4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>REIJI is an emerging brand focused on the automotive market, specifically on the car-lovers niche in Peru. With the aim of positioning itself as a leader in the tuning and vehicle accessories market, a comprehensive branding and brand strategy process was carried out.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-366957c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"366957c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46ac776\" data-id=\"46ac776\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92a01dc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"92a01dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-854d5ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"854d5ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2bf9947\" data-id=\"2bf9947\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dbc8d6 elementor-widget elementor-widget-text-editor\" data-id=\"1dbc8d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>CLIENT<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-95f5d14\" data-id=\"95f5d14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-543debb elementor-widget elementor-widget-text-editor\" data-id=\"543debb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>REIJI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-da3bc43 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"da3bc43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-163ed33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"163ed33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b2b90ef\" data-id=\"b2b90ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eded029 elementor-widget elementor-widget-text-editor\" data-id=\"eded029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>SECTOR<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3747ced\" data-id=\"3747ced\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbcc3e4 elementor-widget elementor-widget-text-editor\" data-id=\"fbcc3e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Automotive \u2013 Vehicle accessories and tuning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d32d92 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5d32d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a7d185f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7d185f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-37302c4\" data-id=\"37302c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9914c01 elementor-widget elementor-widget-text-editor\" data-id=\"9914c01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>THE CHALLENGE<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4ef84dc\" data-id=\"4ef84dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d31751 elementor-widget elementor-widget-text-editor\" data-id=\"5d31751\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The main challenge was to create a strong and coherent brand identity that reflected REIJI\u2019s essence and values, while also resonating with its target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebd133f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ebd133f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4a8d01f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a8d01f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2bcff11\" data-id=\"2bcff11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6585a00 elementor-widget elementor-widget-text-editor\" data-id=\"6585a00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>WORK ROLE<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b78739f\" data-id=\"b78739f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39864dd elementor-widget elementor-widget-text-editor\" data-id=\"39864dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Branding Specialist, Brand Strategist, Graphic Designer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e24ec2d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e24ec2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-88cb42a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88cb42a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c2018b5\" data-id=\"c2018b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec82eb4 elementor-widget elementor-widget-text-editor\" data-id=\"ec82eb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>FUNCTIONS<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-192c4a6\" data-id=\"192c4a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-842694e elementor-widget elementor-widget-text-editor\" data-id=\"842694e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Market research<\/li><li>Brand positioning<\/li><li>Naming process<\/li><li>logo design<\/li><li>Brand identity and guidelines<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca043aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca043aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-351dd03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"351dd03\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49ccb90\" data-id=\"49ccb90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ded1e2 elementor-widget elementor-widget-spacer\" data-id=\"6ded1e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2751650 elementor-widget elementor-widget-heading\" data-id=\"2751650\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Branding and Strategy for REIJI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3230a17 elementor-widget elementor-widget-text-editor\" data-id=\"3230a17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The project for REIJI was a comprehensive branding and brand strategy process aimed at establishing a strong and coherent identity for an emerging brand in the Peruvian automotive market. The main objective was to position REIJI as a leader in the car-lovers niche, specifically in the vehicle tuning and accessories market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea96dc elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2ea96dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d11c053 elementor-widget elementor-widget-spacer\" data-id=\"d11c053\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee86e59 elementor-widget elementor-widget-heading\" data-id=\"ee86e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Investigating the world of Peruvian Car Tuning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-014a710 elementor-widget elementor-widget-text-editor\" data-id=\"014a710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>REIJI seeks to sell vehicle accessories with the aim of improving the visual performance of vehicles. The brand aims to meet the demand of those individuals who want their vehicle to look more aesthetically pleasing and attractive, both to impress others and to satisfy their own taste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55467d6 elementor-widget elementor-widget-image\" data-id=\"55467d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_18-1024x576.jpg\" class=\"attachment-large size-large wp-image-4555\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_18-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_18-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_18-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_18-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_18-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_18-600x337.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95bbcdf elementor-widget elementor-widget-spacer\" data-id=\"95bbcdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e656935 elementor-widget elementor-widget-heading\" data-id=\"e656935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Description of the Need<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6640ab1 elementor-widget elementor-widget-text-editor\" data-id=\"6640ab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>People look to purchase accessories for their vehicle in order to enhance its visual appearance and make a positive impression on others and themselves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f8352 elementor-widget elementor-widget-heading\" data-id=\"c9f8352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Products Offered<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a74af26 elementor-widget elementor-widget-text-editor\" data-id=\"a74af26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>REIJI offers vehicle accessories, both interior and exterior. Some of these accessories include exhaust pipes, vehicle paint, LED lights, custom shift knobs, custom handlebars, car spoilers, and branded emblems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47f5ca8 elementor-widget elementor-widget-heading\" data-id=\"47f5ca8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Unique Value for Customers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e52f609 elementor-widget elementor-widget-text-editor\" data-id=\"e52f609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customers who purchase REIJI products are buying status. That is, they seek to elevate their social or personal status through the aesthetic improvement of their vehicles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e78a00c elementor-widget elementor-widget-heading\" data-id=\"e78a00c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Target Group Summary<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-826e243 elementor-widget elementor-widget-text-editor\" data-id=\"826e243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>REIJI's target audience is men between the ages of 25 and 34 who want to buy accessories for their vehicles to gain status and improve their appearance. They have an average salary of 2,500 soles and are willing to spend at least 300 soles per month on accessories to tune up their vehicle. These individuals usually shop in the morning on weekends and prefer to pay by card. Their interests include cars, racing, drifting, vehicle accessories, speed, tuning and performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e1f54 elementor-widget elementor-widget-image\" data-id=\"b4e1f54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_10-1024x576.jpg\" class=\"attachment-large size-large wp-image-4547\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_10-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_10-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_10-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_10-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_10-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_10.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da0d6eb elementor-widget elementor-widget-spacer\" data-id=\"da0d6eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01d77ca elementor-widget elementor-widget-heading\" data-id=\"01d77ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-902e820 elementor-widget elementor-widget-heading\" data-id=\"902e820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Market Research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03bef19 elementor-widget elementor-widget-text-editor\" data-id=\"03bef19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The automotive market in Peru was investigated with the aim of finding opportunities and threats for the brand. It was identified that the automotive market in Peru has an annual growth of 6.5%. The importance of social networks and digital marketing to reach the target audience was highlighted.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f995730 elementor-widget elementor-widget-heading\" data-id=\"f995730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEO Research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-768d043 elementor-widget elementor-widget-text-editor\" data-id=\"768d043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In order to determine the most appropriate approach to the brand digitally, a keyword research was carried out with an excellent level of searches and low competitiveness. Around +2500 Keywords related to Car Tuning and accessories for vehicles were collected. According to WooRank. (n.d.). \u201cKeyword research is the process of finding the words and phrases that people use when searching for information and content online that is relevant to a website and business.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a554c elementor-widget elementor-widget-image\" data-id=\"65a554c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_13-1024x576.jpg\" class=\"attachment-large size-large wp-image-4601\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_13-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_13-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_13-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_13-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_13-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_13-600x337.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078d62e elementor-widget elementor-widget-text-editor\" data-id=\"078d62e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><strong>In this particular case, SEO research was used to:<\/strong><\/span><br \/>\u2022 Identify the brand's direct and indirect competition<br \/>\u2022 Understand the type of traffic that reaches the brand's competitors' website and its characteristics<br \/>\u2022 Understand the origin of the traffic that the brand's competitors' website receives<br \/>\u2022 Analyze which keywords competitors have positioned<br \/>\u2022 Identify which keywords they are investing money in.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c8faa elementor-widget elementor-widget-image\" data-id=\"36c8faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_14-1024x576.jpg\" class=\"attachment-large size-large wp-image-4602\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_14-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_14-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_14-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_14-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_14-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_14.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00965cc elementor-widget elementor-widget-text-editor\" data-id=\"00965cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In addition to keyword research, the use of multiple SEO analysis tools is also highlighted in order to compare the traffic of competing websites and how the brand can overcome it through more effective marketing strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c17910a elementor-widget elementor-widget-heading\" data-id=\"c17910a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advertising research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca1feb elementor-widget elementor-widget-text-editor\" data-id=\"4ca1feb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advertising research was conducted to determine what types of advertising the competition uses to attract the target group. This allowed us to identify which advertising media were most suitable for the brand to develop. Around 27 active advertisements from the brand's direct competitors on Facebook were collected.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4722422 elementor-widget elementor-widget-heading\" data-id=\"4722422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Netnography<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b1ced elementor-widget elementor-widget-text-editor\" data-id=\"26b1ced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A netnography was carried out to gain a deeper understanding of the audience that REIJI wanted to attract. According to Casas-Romeo, A. (n.d.), \u201cNetnography is a qualitative research methodology that adapts ethnographic research techniques to the study of emerging cultures and communities through computer-mediated communication.\u201d A selection of virtual communities was taken into account, including: Mapisa Tuning opinion profiles, CarBrothers opinion profiles, and Ja Wheels opinion profiles, to obtain a total sample of 50 users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71fccdc elementor-widget elementor-widget-text-editor\" data-id=\"71fccdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><strong>In this particular case, Netnography was used to:<\/strong><\/span><br \/>\u2022 Understand the characteristics of users who love vehicle accessories<br \/>\u2022 Gain insights into the behavior of users who love online vehicle accessories<br \/>\u2022 Discover the interests of users who love online vehicle accessories<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d57ec2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d57ec2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ef6999\" data-id=\"3ef6999\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5ba794 elementor-widget elementor-widget-image\" data-id=\"d5ba794\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_25-1024x576.jpg\" class=\"attachment-large size-large wp-image-4613\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_25-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_25-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_25-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_25-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_25-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_25.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2323ca2 elementor-widget elementor-widget-image\" data-id=\"2323ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_23-1024x576.jpg\" class=\"attachment-large size-large wp-image-4611\" alt=\"brand identity designer\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_23-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_23-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_23-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_23-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_23-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_23.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c76b6de\" data-id=\"c76b6de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9232c7f elementor-widget elementor-widget-image\" data-id=\"9232c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_21-1024x576.jpg\" class=\"attachment-large size-large wp-image-4609\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_21-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_21-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_21-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_21-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_21-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_21.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d32c2 elementor-widget elementor-widget-image\" data-id=\"19d32c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_24-1024x576.jpg\" class=\"attachment-large size-large wp-image-4612\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_24-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_24-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_24-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_24-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_24-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Investigacion-de-mercado-Carlos-Amoros_Pagina_24.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a826748 elementor-widget elementor-widget-spacer\" data-id=\"a826748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cade10b elementor-widget elementor-widget-heading\" data-id=\"cade10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discoveries<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688fb3f elementor-widget elementor-widget-text-editor\" data-id=\"688fb3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Average Age:<\/strong> 32 years old.<\/p><p><strong>Gender:<\/strong> Mostly men (88%).<\/p><p><strong>2. Interests of the G.O: <\/strong>Publications about racing and tuning. Reflections on life.<\/p><p><strong>3. Where to find the G.O in Peru: <\/strong>Events organized by communities such as Racing Class, piqueslegales.com, Prodrift Peru, and NOCHE DE PIQUES ILEGALES PER\u00da.<\/p><p><strong>Recommended Social Media Platforms:<\/strong><\/p><ul><li><strong>Main:<\/strong> Facebook (used by competitors for promotions and advertisements).<\/li><li><strong>Potential:<\/strong> TikTok (for video marketing).<\/li><\/ul><p><strong>Facebook Audience Distribution:<\/strong><\/p><ul><li><strong>Mapisa Tuning:<\/strong> 90% of the market share.<\/li><li><strong>Ja Wheels:<\/strong> 9% del marketshare.<\/li><li><strong>M\u00e1s accesorios Per\u00fa:<\/strong> 1% of market share.<\/li><li><strong>Others:<\/strong> They are divided into the remaining 1%.<\/li><\/ul><p><strong>Findings:<\/strong><\/p><ul><li>Opportunity for REIJI to stand out as the main alternative to Mapisa Tuning in Peru.<\/li><li>Potential to specialize in a smaller product portfolio, similar to JA WHEELS.<\/li><li>Video marketing is the most commonly used type of content to drive traffic to WhatsApp.<\/li><\/ul><p><strong>Recommended Marketing and Sales Channels:<\/strong><\/p><ul><li><strong>Promoci\u00f3n:<\/strong> Facebook Ads.<\/li><li><strong>Content Marketing:<\/strong> Video marketing on TikTok and Facebook.<\/li><li><strong>Direct Sales:<\/strong> Car Meetings and WhatsApp Business.<\/li><li><strong>Recommended:<\/strong> SEO and keyword optimized website.<\/li><\/ul><p><strong>Comments on the Competition (Mapisa Tuning):<\/strong><\/p><ul><li>Negative reviews due to scandals where employees used vehicles without authorization.<\/li><li>Opportunity for REIJI to differentiate itself by offering guarantees and promises of security and trust to the client.<\/li><\/ul><p><strong>Target Audience Profile:<\/strong><\/p><ul><li>Men between 27-35 years old.<\/li><li>Average salary of 2,500 soles.<\/li><li>Minimum budget of 300 soles for tuning.<\/li><li>Interested in racing, tuning, drifting, vehicle accessories, speed and performance.<\/li><li>They shop mainly in the morning, during weekends at the end of the month, and prefer to pay by card.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e2dc0 elementor-widget elementor-widget-spacer\" data-id=\"b9e2dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1016ad4 elementor-widget elementor-widget-image\" data-id=\"1016ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_12-1024x576.jpg\" class=\"attachment-large size-large wp-image-4549\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_12-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_12-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_12-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_12-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_12-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_12.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-167a84e elementor-widget elementor-widget-spacer\" data-id=\"167a84e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a551b7 elementor-widget elementor-widget-heading\" data-id=\"4a551b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Positioning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-babecee elementor-widget elementor-widget-text-editor\" data-id=\"babecee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand positioning is an essential aspect of branding strategy, as it determines how a brand wants to be perceived in the minds of consumers in relation to its competitors. For REIJI, brand positioning was addressed by identifying the latent need in the Peruvian market for vehicle accessories, presenting a profitable business opportunity. The brand aspired to successfully launch a new attractive brand targeting the \u201cvehicle accessories or Car Tuning\u201d market. The desire to \u201cposition itself as the leading brand for Car-lovers in Peru (Car tuning\/Tuneo)\u201d was established.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90b81e elementor-widget elementor-widget-image\" data-id=\"d90b81e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_17-1024x576.jpg\" class=\"attachment-large size-large wp-image-4554\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_17-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_17-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_17-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_17-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_17-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_17.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1526e2 elementor-widget elementor-widget-spacer\" data-id=\"d1526e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4606b64 elementor-widget elementor-widget-heading\" data-id=\"4606b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Positioning statement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4851535 elementor-widget elementor-widget-text-editor\" data-id=\"4851535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand positioning is an essential aspect of branding strategy, as it determines how a brand wants to be perceived in the minds of consumers in relation to its competitors. For REIJI, brand positioning was addressed by identifying the latent need in the Peruvian market for vehicle accessories, presenting a profitable business opportunity. The brand aspired to successfully launch a new attractive brand targeting the \u201cvehicle accessories or Car Tuning\u201d market. The desire to \u201cposition itself as the leading brand for Car-lovers in Peru (Car tuning\/Tuneo)\u201d was established.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a46e858 elementor-widget elementor-widget-image\" data-id=\"a46e858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_13-1024x576.jpg\" class=\"attachment-large size-large wp-image-4550\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_13-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_13-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_13-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_13-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_13-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_13.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9321c5a elementor-widget elementor-widget-spacer\" data-id=\"9321c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a531d3a elementor-widget elementor-widget-heading\" data-id=\"a531d3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creative Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ccbb23 elementor-widget elementor-widget-text-editor\" data-id=\"2ccbb23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Initial Brief:<\/strong> Essential information was gathered about the brand, its goals and expectations.<\/li><li><strong>Market Research:<\/strong> A detailed analysis of the automotive market in Peru was carried out to identify opportunities and threats.<\/li><li><strong>Brand Positioning:<\/strong> Se defini\u00f3 c\u00f3mo REIJI se diferenciar\u00eda y se posicionar\u00eda en el mercado.<\/li><li><strong>Naming:<\/strong> A process of name proposal and refinement was undertaken, culminating in the selection of \u201cREIJI.\u201d<\/li><li><strong>Logo Design:<\/strong> A logo was developed that reflected the essence and values \u200b\u200bof REIJI.<\/li><li><strong>BrandBoard:<\/strong> The brand's visual identity was consolidated, defining colors, logos and other key identity elements.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0870e elementor-widget elementor-widget-heading\" data-id=\"ff0870e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Identity proposals<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd24e0 elementor-widget elementor-widget-text-editor\" data-id=\"1bd24e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Logo concepts were presented that convey swiftness, masculinity and youth. The final logo includes the kanji \u8eca \u201cKuruma\u201d meaning \u201cCar\u201d or \u201cVehicle\u201d and the letters \u201cREIJI\u201d at a 15\u00b0 angle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3dc2a7 elementor-widget elementor-widget-image\" data-id=\"f3dc2a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_51-e1698273617601.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Sesi\u00f3n de Revisi\u00f3n 01_Propuestas_de_logotipo_REIJI_P\u00e1gina_51\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU4OCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9TZXNpb24tZGUtUmV2aXNpb24tMDFfUHJvcHVlc3Rhc19kZV9sb2dvdGlwb19SRUlKSV9QYWdpbmFfNTEtZTE2OTgyNzM2MTc2MDEuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"179\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_51-e1698273617601-1024x179.jpg\" class=\"attachment-large size-large wp-image-4588\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_51-e1698273617601-1024x179.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_51-e1698273617601-300x53.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_51-e1698273617601-768x134.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_51-e1698273617601-1536x269.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_51-e1698273617601-600x105.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_51-e1698273617601.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-14a0d55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14a0d55\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a6135ed\" data-id=\"a6135ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-810cafa elementor-widget elementor-widget-image\" data-id=\"810cafa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_42.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Sesi\u00f3n de Revisi\u00f3n 01_Propuestas_de_logotipo_REIJI_P\u00e1gina_42\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU3OSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9TZXNpb24tZGUtUmV2aXNpb24tMDFfUHJvcHVlc3Rhc19kZV9sb2dvdGlwb19SRUlKSV9QYWdpbmFfNDIuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_42-1024x576.jpg\" class=\"attachment-large size-large wp-image-4579\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_42-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_42-300x169.jpg 300w, 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https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_35-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_35-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_35-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_35.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb32d13 elementor-widget elementor-widget-image\" data-id=\"eb32d13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_33.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Sesi\u00f3n de Revisi\u00f3n 01_Propuestas_de_logotipo_REIJI_P\u00e1gina_33\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU3MCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9TZXNpb24tZGUtUmV2aXNpb24tMDFfUHJvcHVlc3Rhc19kZV9sb2dvdGlwb19SRUlKSV9QYWdpbmFfMzMuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_33-1024x576.jpg\" class=\"attachment-large size-large wp-image-4570\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_33-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_33-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_33-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_33-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_33-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_33.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fcf093c\" data-id=\"fcf093c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d92521 elementor-widget elementor-widget-image\" data-id=\"8d92521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_34-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Sesi\u00f3n de Revisi\u00f3n 01_Propuestas_de_logotipo_REIJI_P\u00e1gina_34\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU3MSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9TZXNpb24tZGUtUmV2aXNpb24tMDFfUHJvcHVlc3Rhc19kZV9sb2dvdGlwb19SRUlKSV9QYWdpbmFfMzQtc2NhbGVkLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_34-1024x576.jpg\" class=\"attachment-large size-large wp-image-4571\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_34-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_34-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_34-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_34-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_34-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_34-600x337.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64626c3 elementor-widget elementor-widget-image\" data-id=\"64626c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_36-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Sesi\u00f3n de Revisi\u00f3n 01_Propuestas_de_logotipo_REIJI_P\u00e1gina_36\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDU3MywidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9TZXNpb24tZGUtUmV2aXNpb24tMDFfUHJvcHVlc3Rhc19kZV9sb2dvdGlwb19SRUlKSV9QYWdpbmFfMzYtc2NhbGVkLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_36-1024x576.jpg\" class=\"attachment-large size-large wp-image-4573\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_36-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_36-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_36-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_36-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_36-2048x1152.jpg 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Sesion-de-Revision-01_Propuestas_de_logotipo_REIJI_Pagina_36-600x337.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1848071 elementor-widget elementor-widget-spacer\" data-id=\"1848071\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-061dd14 elementor-widget elementor-widget-heading\" data-id=\"061dd14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9c05b9 elementor-widget elementor-widget-text-editor\" data-id=\"d9c05b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The BrandBoard is an essential tool in branding that defines and consolidates a brand\u2019s visual identity. For REIJI, an emerging brand in the Peruvian automotive market, it was crucial to establish a strong and coherent identity that resonated with its target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a53d3d0 elementor-widget elementor-widget-heading\" data-id=\"a53d3d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Color palette<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-106d287 elementor-widget elementor-widget-text-editor\" data-id=\"106d287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A palette was chosen that includes White, Turquoise, Black, Red and Pink. These colours not only reflect modernity and youth, but also evoke sensations of speed and passion, essential for the automotive and tuning niche.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7c4de elementor-widget elementor-widget-image\" data-id=\"4d7c4de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYyNywidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9CcmFuZF9Cb2FyZF9SZWlqaV8yMDIyXzAxLV9NZXNhLWRlLXRyYWJham8tMS1jb3BpYS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-1024x577.jpg\" class=\"attachment-large size-large wp-image-4627\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-1024x577.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-1536x865.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-980adc8 elementor-widget elementor-widget-heading\" data-id=\"980adc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Main logotype<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a5d232 elementor-widget elementor-widget-text-editor\" data-id=\"1a5d232\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The decision was made to incorporate the kanji \u8eca \u201cKuruma\u201d together with the name \u201cREIJI\u201d tilted at 15\u00b0 degrees. The kanji provides a distinctive and authentic touch, while the tilt conveys dynamism and movement, in line with the automotive world. On the other hand, to ensure versatility in different applications where a cleaner design is necessary, a second, more simplified and direct version was designed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7e6c2d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e6c2d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-04a4def\" data-id=\"04a4def\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d98c364 elementor-widget elementor-widget-image\" data-id=\"d98c364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-3.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYyOSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9CcmFuZF9Cb2FyZF9SZWlqaV8yMDIyXzAxLV9NZXNhLWRlLXRyYWJham8tMS1jb3BpYS0zLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-3-1024x577.jpg\" class=\"attachment-large size-large wp-image-4629\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-3-1024x577.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-3-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-3-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-3-1536x865.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-3-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4185347\" data-id=\"4185347\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd8fbcc elementor-widget elementor-widget-image\" data-id=\"dd8fbcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-4-1024x577.jpg\" class=\"attachment-large size-large wp-image-4630\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-4-1024x577.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-4-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-4-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-4-1536x865.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-4-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-4.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9f7a817 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f7a817\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4cd7fe0\" data-id=\"4cd7fe0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95f1848 elementor-widget elementor-widget-image\" data-id=\"95f1848\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-7.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-7\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYzMywidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9CcmFuZF9Cb2FyZF9SZWlqaV8yMDIyXzAxLV9NZXNhLWRlLXRyYWJham8tMS1jb3BpYS03LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-7-1024x576.jpg\" class=\"attachment-large size-large wp-image-4633\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-7-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-7-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-7-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-7-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-7-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-7.jpg 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4889cb2\" data-id=\"4889cb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-402fd73 elementor-widget elementor-widget-image\" data-id=\"402fd73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-6.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYzMiwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9CcmFuZF9Cb2FyZF9SZWlqaV8yMDIyXzAxLV9NZXNhLWRlLXRyYWJham8tMS1jb3BpYS02LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-6-1024x577.jpg\" class=\"attachment-large size-large wp-image-4632\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-6-1024x577.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-6-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-6-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-6-1536x865.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-6-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-6.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d136328 elementor-widget elementor-widget-video\" data-id=\"d136328\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/G_NW5tU4_gs&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b53ef elementor-widget elementor-widget-image\" data-id=\"a7b53ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-5.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYzMSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9CcmFuZF9Cb2FyZF9SZWlqaV8yMDIyXzAxLV9NZXNhLWRlLXRyYWJham8tMS1jb3BpYS01LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-5-1024x576.jpg\" class=\"attachment-large size-large wp-image-4631\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-5-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-5-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-5-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-5-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-5-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-5.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d36b398 elementor-widget elementor-widget-spacer\" data-id=\"d36b398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c0b5b elementor-widget elementor-widget-heading\" data-id=\"29c0b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Typeface family<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e00bef elementor-widget elementor-widget-text-editor\" data-id=\"6e00bef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Champion Gothic is a condensed sans-serif typeface family that evokes a feeling of robustness and strength. Its compact and bold design is reminiscent of 19th-century wooden type, giving it a vintage feel but with a contemporary feel. This typeface family offers a wide variety of weights, from light to heavy, allowing for great flexibility in design hierarchy and emphasis. Despite being condensed, Champion Gothic maintains excellent legibility, even at small sizes, which is essential for both print and digital applications. For a brand like REIJI, which focuses on the automotive world and seeks to evoke feelings of speed, dynamism, and strength, Champion Gothic is a perfect choice. Its robustness and bold character reflect the passion and energy of the world of tuning and racing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c82dc0 elementor-widget elementor-widget-image\" data-id=\"8c82dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYyOCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9CcmFuZF9Cb2FyZF9SZWlqaV8yMDIyXzAxLV9NZXNhLWRlLXRyYWJham8tMS1jb3BpYS0yLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-2-1024x577.jpg\" class=\"attachment-large size-large wp-image-4628\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-2-1024x577.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-2-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-2-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-2-1536x865.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-2-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b80bcc5 elementor-widget elementor-widget-text-editor\" data-id=\"b80bcc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NanumGothic is a modern, clean sans-serif typeface family. Its clear, simple design conveys professionalism and modernity. NanumGothic is known for its excellent readability, making it ideal for long text and copy in both digital and print applications. Unlike Champion Gothic, which is bolder in character, NanumGothic offers a neutrality that balances the design, allowing other elements, such as colors or images, to stand out. Its streamlined design makes it suitable for a variety of applications, from headers to body text, and it complements bolder typefaces like Champion Gothic well. For a brand looking to convey trust, quality, and professionalism, NanumGothic is an excellent choice. Its clear, direct design communicates effectively with an audience that values \u200b\u200bclarity and precision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7bf5f4 elementor-widget elementor-widget-text-editor\" data-id=\"b7bf5f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The combination of Champion Gothic and NanumGothic offers a balance between boldness and clarity, between vintage and modernity. Together, these typefaces reflect the duality of the REIJI brand: the passion and energy of the automotive world, and at the same time, the professionalism and confidence that the brand seeks to convey to its customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a5aba elementor-widget elementor-widget-heading\" data-id=\"d1a5aba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Using Corporate Patterns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6424d7 elementor-widget elementor-widget-text-editor\" data-id=\"b6424d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Patterns such as \u201cLadder\u201d, \u201cKuruma Traffic\u201d and others were developed. These patterns reinforce the visual identity and offer cohesion in different applications, from stationery to packaging and advertising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b154f7a elementor-widget elementor-widget-image\" data-id=\"b154f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-8.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-8\" 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https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-8-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-8-600x337.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-8.jpg 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e8c8506 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8c8506\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYzNSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9CcmFuZF9Cb2FyZF9SZWlqaV8yMDIyXzAxLV9NZXNhLWRlLXRyYWJham8tMS1jb3BpYS05LmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-9-1024x576.jpg\" class=\"attachment-large size-large wp-image-4635\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-9-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-9-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-9-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-9-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-9-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-9.jpg 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1774ad7 elementor-widget elementor-widget-image\" data-id=\"1774ad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-12.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-12\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYzOCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9CcmFuZF9Cb2FyZF9SZWlqaV8yMDIyXzAxLV9NZXNhLWRlLXRyYWJham8tMS1jb3BpYS0xMi5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-12-1024x576.jpg\" class=\"attachment-large size-large wp-image-4638\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-12-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-12-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-12-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-12-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-12-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-12.jpg 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-81fff6a\" data-id=\"81fff6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63ac22d elementor-widget elementor-widget-image\" data-id=\"63ac22d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-10.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-10\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYzNiwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9CcmFuZF9Cb2FyZF9SZWlqaV8yMDIyXzAxLV9NZXNhLWRlLXRyYWJham8tMS1jb3BpYS0xMC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-10-1024x576.jpg\" class=\"attachment-large size-large wp-image-4636\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-10-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-10-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-10-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-10-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-10-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-10.jpg 1921w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea8bfd elementor-widget elementor-widget-image\" data-id=\"6ea8bfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-11.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-11\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYzNywidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9CcmFuZF9Cb2FyZF9SZWlqaV8yMDIyXzAxLV9NZXNhLWRlLXRyYWJham8tMS1jb3BpYS0xMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-11-1024x576.jpg\" class=\"attachment-large size-large wp-image-4637\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-11-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-11-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-11-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-11-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-11-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-11.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f3016 elementor-widget elementor-widget-spacer\" data-id=\"11f3016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93d7c7e elementor-widget elementor-widget-heading\" data-id=\"93d7c7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d92dce1 elementor-widget elementor-widget-text-editor\" data-id=\"d92dce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The result was a cohesive and attractive brand identity that reflects the essence of REIJI and resonates with its target audience, setting the stage for a successful launch in the Peruvian automotive market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-38b97a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38b97a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79c6b60\" data-id=\"79c6b60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7b8ce7 elementor-widget elementor-widget-image\" data-id=\"f7b8ce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-13.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-13\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYzOSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEwXC9CcmFuZF9Cb2FyZF9SZWlqaV8yMDIyXzAxLV9NZXNhLWRlLXRyYWJham8tMS1jb3BpYS0xMy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-13-1024x576.jpg\" class=\"attachment-large size-large wp-image-4639\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-13-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-13-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-13-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-13-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-13-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/Brand_Board_Reiji_2022_01-_Mesa-de-trabajo-1-copia-13.jpg 1920w\" 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https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/COPA-REIJI-MOCKUP.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cea0c9 elementor-widget elementor-widget-image\" data-id=\"7cea0c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/RUEDA_Racing-Car-Tire-2-1024x768.jpg\" class=\"attachment-large size-large wp-image-4648\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/RUEDA_Racing-Car-Tire-2-1024x768.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/RUEDA_Racing-Car-Tire-2-300x225.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/RUEDA_Racing-Car-Tire-2-768x576.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/RUEDA_Racing-Car-Tire-2-1536x1152.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/RUEDA_Racing-Car-Tire-2-600x450.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/RUEDA_Racing-Car-Tire-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704570d elementor-widget elementor-widget-spacer\" data-id=\"704570d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div 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data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4972 post type-post status-publish format-standard has-post-thumbnail hentry category-identidad-de-marca category-proyecto category-rebranding tag-branding tag-identidad-de-marca\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-lockargo\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-768x576.jpg\" class=\"attachment-medium_large size-medium_large wp-image-5116\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-768x576.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-300x225.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1024x768.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-1536x1152.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1-600x450.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/11\/Free_Duct_Tape_Mockup_1.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Brand identity<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-lockargo\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tRebranding: LOCKARGO\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-lockargo\/\" target=\"_blank\">\n\t\t\tSEE MORE \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2443 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-guidelines category-branding category-logotype category-naming category-proyecto tag-brand-identity-design tag-branding tag-diseno-grafico tag-identidad-de-marca tag-logo-design tag-logotype\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/reiji-brand-identity-and-strategy-branding\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"494\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-768x494.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4646\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-768x494.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-300x193.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-1024x659.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-1536x988.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362-600x386.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/MEDALLA-MOCKUP-e1698272993362.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Brand Guidelines<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/reiji-brand-identity-and-strategy-branding\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tREIJI: Brand identity and strategy (Branding)\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/reiji-brand-identity-and-strategy-branding\/\" target=\"_blank\">\n\t\t\tSEE MORE \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4386 post type-post status-publish format-standard has-post-thumbnail hentry category-proyecto tag-brand-identity-design tag-branding\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-eternal-med\/\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-4403\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/08\/original-383443e0c10db36d4e0f843ca5d6481b-1.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Project<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-eternal-med\/\" target=\"&quot;_blank&quot;\">\n\t\t\t\tRebranding Eternal Med\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/proyecto\/rebranding-eternal-med\/\" target=\"_blank\">\n\t\t\tSEE MORE \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>REIJI is an emerging brand focused on the automotive market, specifically on the car-lovers niche in Peru. With the aim of positioning itself as a leader in the tuning and vehicle accessories market, a comprehensive branding and brand strategy process was carried out.<\/p>","protected":false},"author":1,"featured_media":4646,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8,13,10,9,21],"tags":[15,14,23,27,17,16],"class_list":["post-2443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-guidelines","category-branding","category-logotype","category-naming","category-proyecto","tag-brand-identity-design","tag-branding","tag-diseno-grafico","tag-identidad-de-marca","tag-logo-design","tag-logotype"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v28.4) - 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