{"id":2083,"date":"2022-11-28T16:08:03","date_gmt":"2022-11-28T22:08:03","guid":{"rendered":"https:\/\/oliverpuente.com\/?p=2083"},"modified":"2023-01-13T19:30:57","modified_gmt":"2023-01-14T01:30:57","slug":"diferencia-de-logo-y-marca","status":"publish","type":"post","link":"https:\/\/oliverpuente.com\/en\/branding\/difference-of-logo-and-brand\/","title":{"rendered":"What is the difference between logo and brand [100% EXPLAINED]"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2083\" class=\"elementor elementor-2083\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5353831 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5353831\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-665537b\" data-id=\"665537b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8addfe elementor-widget elementor-widget-text-editor\" data-id=\"d8addfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is important for any entrepreneur or designer to know the difference between a logo and a brand. Because the difference between logo and brand determines the magnitude of the work. Creating a logo in 4 weeks is not the same as cultivating a brand for 5 years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e523d elementor-widget elementor-widget-text-editor\" data-id=\"36e523d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this article we are going to explore the difference between a logo and a brand and we will see exactly why you should never call your logo a \u201cbrand\u201d and vice versa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0883fdd elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"0883fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29596a1 elementor-widget elementor-widget-image\" data-id=\"29596a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.behance.net\/gallery\/144075597\/Logofolio-Volume-1\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/diferencia-logo-y-marca-01-1024x569.jpg\" class=\"attachment-large size-large wp-image-2111\" alt=\"logo designer - Logofolio Oliver Puente\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/diferencia-logo-y-marca-01-1024x569.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/diferencia-logo-y-marca-01-600x333.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/diferencia-logo-y-marca-01-300x167.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/diferencia-logo-y-marca-01-768x427.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/diferencia-logo-y-marca-01-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/diferencia-logo-y-marca-01.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4cb697 elementor-widget elementor-widget-heading\" data-id=\"e4cb697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Origin of the term logo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15a934d elementor-widget elementor-widget-text-editor\" data-id=\"15a934d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The word logo comes from the Greek term \"logos\" which is usually translated as \"reason\" however it can also be translated as \"model, speech, sentence and quote\" On the other hand in the Bible, \"l\u00f3gos\" is used to refer to the word constant and written of God, which has been recorded in the Bible. The term \"logos\" evolved over the years and is currently used to refer to a graphic symbol that has the function of identifying the brand and is divided into 4 categories:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad899bf elementor-widget elementor-widget-image\" data-id=\"ad899bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Tipos-de-logos_Oliver_Puente.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Tipos-de-logos_Oliver_Puente\" data-elementor-lightbox-description=\"Descripci\u00f3n detallada de las diferencias entre imagotipo, isotipo, logotipo e isologo\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjExOSwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzExXC9UaXBvcy1kZS1sb2dvc19PbGl2ZXJfUHVlbnRlLmpwZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Tipos-de-logos_Oliver_Puente-1024x576.jpg\" class=\"attachment-large size-large wp-image-2119\" alt=\"difference logo and brand types of logos\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Tipos-de-logos_Oliver_Puente-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Tipos-de-logos_Oliver_Puente-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Tipos-de-logos_Oliver_Puente-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Tipos-de-logos_Oliver_Puente-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Tipos-de-logos_Oliver_Puente-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Tipos-de-logos_Oliver_Puente-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Tipos-de-logos_Oliver_Puente.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c222e2f elementor-widget elementor-widget-heading\" data-id=\"c222e2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Imagotype<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9a87a elementor-widget elementor-widget-text-editor\" data-id=\"6c9a87a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The imagotype is what most erroneously confuses with \"logotype\". The image is the combination of text and image where both elements can work separately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93eb6f3 elementor-widget elementor-widget-image\" data-id=\"93eb6f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-imagotipos-1024x576.jpg\" class=\"attachment-large size-large wp-image-2120\" alt=\"difference logo and brand\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-imagotipos-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-imagotipos-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-imagotipos-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-imagotipos-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-imagotipos-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-imagotipos-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-imagotipos.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Examples of imagotypes<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8004465 elementor-widget elementor-widget-heading\" data-id=\"8004465\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Isotype<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9103a6c elementor-widget elementor-widget-text-editor\" data-id=\"9103a6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The isotype is the symbolic part of the brand and serves to identify it. This graphic element is commonly used as the main axis of a brand's visual identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9714c2a elementor-widget elementor-widget-image\" data-id=\"9714c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-isotipos-1024x576.jpg\" class=\"attachment-large size-large wp-image-2121\" alt=\"difference between logo and brand examples of isotypes\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-isotipos-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-isotipos-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-isotipos-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-isotipos-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-isotipos-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-isotipos-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-isotipos.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Examples of isotypes<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f7c97 elementor-widget elementor-widget-heading\" data-id=\"31f7c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Isologo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77fae5f elementor-widget elementor-widget-text-editor\" data-id=\"77fae5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The isologo is the combination of image and text in a single form. It differs from the imagotype because unlike it, in the isologo both the image and the text cannot function separately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee5e406 elementor-widget elementor-widget-image\" data-id=\"ee5e406\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-isologos-1024x576.jpg\" class=\"attachment-large size-large wp-image-2122\" alt=\"difference logo and brand examples of isologos\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-isologos-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-isologos-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-isologos-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-isologos-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-isologos-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-isologos-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-isologos.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Examples of isologos<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e9320 elementor-widget elementor-widget-heading\" data-id=\"27e9320\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Logo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6afa07d elementor-widget elementor-widget-text-editor\" data-id=\"6afa07d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The logo is the visual representation of a brand using only typography. The term logotype is used to refer to the general category of \"logos\" in graphic design, however, technically speaking it is the type that uses only text. Which generates a clear difference of logo and brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00186ac elementor-widget elementor-widget-image\" data-id=\"00186ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-logotipos-1024x576.jpg\" class=\"attachment-large size-large wp-image-2123\" alt=\"difference logo and brand examples of logos\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-logotipos-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-logotipos-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-logotipos-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-logotipos-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-logotipos-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-logotipos-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/Ejemplos-de-logotipos.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Logo examples<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-957a19f elementor-widget elementor-widget-heading\" data-id=\"957a19f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the job of a logo?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27335e0 elementor-widget elementor-widget-text-editor\" data-id=\"27335e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unlike many entrepreneurs, the job of a logo is not to tell a story or explain everything a brand does.<\/p>\n<p><strong>These aspects pale in comparison to the main function of the logo, which is to identify the brand.<\/strong><\/p>\n<p>The reason why it is more important for a logo to identify than to explain is because if people cannot identify the brand, they will never memorize it and if they never memorize it, they will definitely never buy it.<\/p>\n<p>This will cause a weak visual brand identity which causes our brand to be overshadowed in a sea of generic brands that cannot differentiate between them and that ultimately can only compete through price. For this reason, there are clear differences in logo and brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a25da7 elementor-widget elementor-widget-image\" data-id=\"5a25da7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/diferencia-logo-y-marca-1024x576.jpg\" class=\"attachment-large size-large wp-image-2127\" alt=\"difference logo and brand the job of a logo is to identify not to explain\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/diferencia-logo-y-marca-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/diferencia-logo-y-marca-600x337.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/diferencia-logo-y-marca-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/diferencia-logo-y-marca-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/diferencia-logo-y-marca-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/diferencia-logo-y-marca.jpg 1423w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3847066 elementor-widget elementor-widget-heading\" data-id=\"3847066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is brand identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9d67d9 elementor-widget elementor-widget-text-editor\" data-id=\"f9d67d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand identity is a set of sensory features that characterize a brand from others. The brand identity relies on the visual identity, the personality, the voice and the slogan in order to be properly formed. A brand without an identity is a brand in crisis.<\/p>\n<p>Because buyers need to identify relevant characteristics in the things they buy in order to compare each of the options. If the company does not have an identity, the buyer will simply discard it because they do not see characteristics that attract them. This helps us understand the difference between logo and brand.<\/p>\n<p><strong>The reason why it is more important for a logo to identify than to explain is because if people cannot identify the brand, they will never memorize it and if they never memorize it, they will definitely never buy it.<\/strong><\/p>\n<p>This will cause a weak visual brand identity which causes our brand to be overshadowed in a sea of generic brands that cannot differentiate between them and that ultimately can only compete through price. For this reason, there are clear differences in logo and brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cbe36f elementor-widget elementor-widget-image\" data-id=\"1cbe36f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/identidad-de-marca\/what-is-brand-identity\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity.jpg\" class=\"attachment-large size-large wp-image-974\" alt=\"infographic what is brand identity\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity.jpg 1920w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Infographic what is brand identity<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9488b8 elementor-widget elementor-widget-heading\" data-id=\"e9488b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is a brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a47967 elementor-widget elementor-widget-text-editor\" data-id=\"0a47967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A brand is not a logo, packaging or slogan, a brand is the perception that individuals have of a product, service or organization. This means that the brand is intangible, but it is very valuable to a company.<\/p>\n<p>Because, just as it can be perceived as an ideal option to buy, it can also be perceived as rubbish that no one should buy. The brand is made up of multiple elements among which we have: Personality, visual identity, brand promise, values, message, experience and market segmentation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a33bb0a elementor-widget elementor-widget-image\" data-id=\"a33bb0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"632\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/que-es-una-marca-2-1024x632.jpg\" class=\"attachment-large size-large wp-image-981\" alt=\"what is a brand - what is brand identity\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/que-es-una-marca-2-1024x632.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/que-es-una-marca-2-600x370.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/que-es-una-marca-2-300x185.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/que-es-una-marca-2-768x474.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/que-es-una-marca-2-1536x948.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/que-es-una-marca-2-18x12.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/que-es-una-marca-2.jpg 1749w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb6026 elementor-widget elementor-widget-heading\" data-id=\"8bb6026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the difference between a logo and a brand.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70b9a35 elementor-widget elementor-widget-text-editor\" data-id=\"70b9a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The main difference between a logo and a brand is that the logo is a graphic symbol and the brand is a perception. The logo is part of the visual brand identity, which in turn is part of a brand as a whole. This means that if the logo is the finger, then the brand is the entire body.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-845213a elementor-widget elementor-widget-heading\" data-id=\"845213a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where does this confusion arise between the difference between logo and brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f82279 elementor-widget elementor-widget-text-editor\" data-id=\"0f82279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The confusion between both terms arises as a result of the term \"trademark\" which is basically the registration of the intellectual property of a brand. This process allows us to register a graphic, auditory, and shape trademark, among others, using the logo as an element for registration. Thus generating a confusion between the difference between logo and brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7d732c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7d732c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6109261\" data-id=\"6109261\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2e2b46 elementor-widget elementor-widget-heading\" data-id=\"b2e2b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Differences between logo and brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec4037 elementor-widget elementor-widget-spacer\" data-id=\"5ec4037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0adc36 elementor-widget elementor-widget-text-editor\" data-id=\"f0adc36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table>\n<tbody>\n<tr>\n<td width=\"312\">\n<h4 style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong>Logo<\/strong><\/span><\/h4>\n<\/td>\n<td width=\"312\">\n<h4 style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong>Brand<\/strong><\/span><\/h4>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">\n<p>It is a graphic symbol<\/p>\n<\/td>\n<td width=\"312\">\n<p>It is a perception that buyers have about a product, service or organization.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">\n<p>It has the function of identifying<\/p>\n<\/td>\n<td width=\"312\">\n<p>It has the function of generating a perceived value and helping to sell.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">\n<p>It is created through a graphic design process<\/p>\n<\/td>\n<td width=\"312\">\n<p>It is created through multiple marketing and branding processes.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">\n<p>It is a key element in brand identity<\/p>\n<\/td>\n<td width=\"312\">\n<p>It is a key element in the commercial strategy of a company<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">\n<p>It is composed of \u201ctypography and image\u201d<\/p>\n<\/td>\n<td width=\"312\">\n<p>It is composed of multiple elements such as Personality, visual identity, brand promise, values, message, experience and market segmentation. Among others<\/p>\n<p>\u00a0<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"312\">\n<p>It is normally updated every 3-5 years<\/p>\n<\/td>\n<td width=\"312\">\n<p>It is constantly updated and improved as part of continuous improvement in every company<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c42d14a elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"c42d14a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ad94005 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tOliver Puente\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c929174 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/2022\/11\/28\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tNovember 28, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8196b5c elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t4:08 pm\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65623ff elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65623ff\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-793a9a1\" data-id=\"793a9a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a69b517 elementor-author-box--link-yes elementor-author-box--align-left elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"a69b517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=300&amp;r=g\" alt=\"Oliver Puente\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\t<h5 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tOliver Puente\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tFreelance brand identity and UI\/UX designer based in Guatemala, Oliver Puente helps companies modernize their brands.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\tAll Posts\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-254b606 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"254b606\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1d4ea9\" data-id=\"f1d4ea9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cb4a3b elementor-widget elementor-widget-spacer\" data-id=\"0cb4a3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af7adaa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"af7adaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74966ba animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"74966ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Subscribe to my <u>Newsletter<\/u> to receive graphic designer \"magic\".<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c0f87a elementor-widget elementor-widget-text-editor\" data-id=\"0c0f87a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Receive tips, hacks and branding, UI\/UX and design guides directly to your email through the newsletter*\u00a0 <em><span style=\"text-decoration: underline;\">100% NO SPAM\u00a0<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea9d2b2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ea9d2b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-217ff02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"217ff02\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03f638f\" data-id=\"03f638f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-891f0b7 elementor-widget elementor-widget-shortcode\" data-id=\"891f0b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t<form id=\"sib_signup_form_2\" method=\"post\" class=\"sib_signup_form\" action=\"\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img\n\t\t\t\t\t\t\tsrc=\"https:\/\/oliverpuente.com\/wp-includes\/images\/spinner.gif\" alt=\"brand identity designer\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"2\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"ba35904f59\">\n\t\t\t\t<div class=\"sib_signup_box_inside_2\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                    \t\t\t\t\t<p class=\"sib-NOMBRE-area\"> \r\n    <label class=\"sib-NOMBRE-area\">NAME*<\/label> \r\n    <input type=\"text\" class=\"sib-NOMBRE-area\" name=\"NOMBRE\" placeholder=\"Your name\" required=\"required\"> \r\n<\/p>\r\n\r\n<p class=\"sib-APELLIDOS-area\"> \r\n    <label class=\"sib-APELLIDOS-area\">LAST NAME*<\/label> \r\n    <input type=\"text\" class=\"sib-APELLIDOS-area\" name=\"APELLIDOS\" placeholder=\"Your last name\" required=\"required\"> \r\n<\/p>\r\n\r\n<p class=\"sib-email-area\"> \r\n    <label class=\"sib-email-area\">Email*<\/label> \r\n    <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"Your best email\" value=\"\" required=\"required\"> \r\n<\/p>\r\n\r\n<p> <input type=\"submit\" class=\"sib-default-btn\" name=\"submit\" value=\"Subscribe\"> \r\n<\/p>\t\t\t\t<\/div>\n\t\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_2 { padding: 5px; -moz-box-sizing:border-box; -webkit-box-sizing: border-box; box-sizing: border-box; } form#sib_signup_form_2 input[type=text],form#sib_signup_form_2 input[type=email], form#sib_signup_form_2 select { width: 100%; border: 1px solid #bbb; height: auto; margin: 5px 0 0 0; } form#sib_signup_form_2 .sib-default-btn { margin: 5px 0; padding: 6px 12px; color:#fff; background-color: #333; border-color: #2E2E2E; font-size: 14px; font-weight:400; line-height: 1.4285; text-align: center; cursor: pointer; vertical-align: middle; -webkit-user-select:none; -moz-user-select:none; -ms-user-select:none; user-select:none; white-space: normal; border:1px solid transparent; border-radius: 3px; } form#sib_signup_form_2 .sib-default-btn:hover { background-color: #444; } form#sib_signup_form_2 p{ margin: 10px 0 0 0; }form#sib_signup_form_2 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_2 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_2 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_2 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b898d9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b898d9d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2499cb\" data-id=\"f2499cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-547c1b1 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"547c1b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5684 post type-post status-publish format-standard hentry category-diseno-grafico category-ui-ux tag-diseno-grafico tag-diseno-web\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/diseno-grafico\/introduccion-al-diseno-web-mas-que-un-simple-grafico\/\" >\n\t\t\t\tIntroducci\u00f3n al Dise\u00f1o Web: M\u00e1s que un simple gr\u00e1fico\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Dise\u00f1o Web: La combinaci\u00f3n de est\u00e9tica y funcionalidad El dise\u00f1o web no es solo cuesti\u00f3n de crear algo visualmente atractivo;<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/diseno-grafico\/introduccion-al-diseno-web-mas-que-un-simple-grafico\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 27, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5611 post type-post status-publish format-standard has-post-thumbnail hentry category-diseno-grafico category-ui-ux\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-crear-landing-pages-que-multiplican-tus-ventas\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"160\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-300x160.png\" class=\"attachment-medium size-medium wp-image-5629\" alt=\"landing page\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-300x160.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-600x320.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-1024x546.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-768x410.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-18x10.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Graphic design<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-crear-landing-pages-que-multiplican-tus-ventas\/\" >\n\t\t\t\tC\u00f3mo Crear Landing Pages que Multiplican tus Ventas\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Por qu\u00e9 las Landing Pages Son La Clave Para Multiplicar Tus Conversiones El mejor vendedor de toda tu vida. No<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-crear-landing-pages-que-multiplican-tus-ventas\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 3, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5541 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-diseno-grafico category-filosofia-del-diseno category-identidad-de-marca category-rebranding tag-branding tag-diseno-grafico\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/branding\/lo-que-todos-deberia-saber-acerca-del-branding-en-guatemala\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"176\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-300x176.png\" class=\"attachment-medium size-medium wp-image-4861\" alt=\"branding guatemala\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-300x176.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-1024x600.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-768x450.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-1536x900.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-2048x1200.png 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-600x351.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Branding<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/branding\/lo-que-todos-deberia-saber-acerca-del-branding-en-guatemala\/\" >\n\t\t\t\tLo que TODOS deber\u00eda saber acerca del branding en Guatemala\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Branding en Guatemala. Un acercamiento y gu\u00eda sobre como posicionar una nueva marca en el mercado guatemalteco que atraiga a<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/branding\/lo-que-todos-deberia-saber-acerca-del-branding-en-guatemala\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 9, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In this article we are going to explore the difference between a logo and a brand and we will see exactly why you should never call your logo a \u201cbrand\u201d and vice versa.<\/p>","protected":false},"author":1,"featured_media":2136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13,10],"tags":[],"class_list":["post-2083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-logotype"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cu\u00e1l es la diferencia entre logo y marca [100% EXPLICADO] \u2705<\/title>\n<meta name=\"description\" content=\"Diferencia entre logo y marca finalmente explicada: Un logotipo es un s\u00edmbolo gr\u00e1fico que tiene la funci\u00f3n de identificar una marca...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oliverpuente.com\/en\/branding\/difference-of-logo-and-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cu\u00e1l es la diferencia entre logo y marca [100% EXPLICADO]\" \/>\n<meta property=\"og:description\" content=\"Branding\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oliverpuente.com\/en\/branding\/difference-of-logo-and-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"oliverpuente\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/oliver.branding\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/oliver.branding\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-28T22:08:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-14T01:30:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/11\/diferencia-logo-y-marca-04.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oliver Puente\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oliver Puente\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/branding\\\/logotype\\\/diferencia-de-logo-y-marca\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/branding\\\/logotype\\\/diferencia-de-logo-y-marca\\\/\"},\"author\":{\"name\":\"Oliver Puente\",\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/#\\\/schema\\\/person\\\/84c34fc032a089970dd7d3a9cf7899c7\"},\"headline\":\"Cu\u00e1l es la diferencia entre logo y marca [100% 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