{"id":1995,"date":"2022-10-14T17:22:23","date_gmt":"2022-10-14T23:22:23","guid":{"rendered":"https:\/\/oliverpuente.com\/?p=1995"},"modified":"2023-05-12T23:16:22","modified_gmt":"2023-05-13T05:16:22","slug":"brief-branding","status":"publish","type":"post","link":"https:\/\/oliverpuente.com\/en\/branding\/brief-branding\/","title":{"rendered":"How to create a branding brief + [FREE TEMPLATE]"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1995\" class=\"elementor elementor-1995\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea3f82c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea3f82c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-082d7e4\" data-id=\"082d7e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5d32340\" data-id=\"5d32340\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e24b9f4 elementor-widget elementor-widget-text-editor\" data-id=\"e24b9f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Si necesitas crear un brief de branding para tu siguiente proyecto he recopilado las preguntas que tienes que hacer e incluso te comparto una plantilla sobre c\u00f3mo hacerlo. Descubre los secretos detr\u00e1s de los briefs m\u00e1s exitosos de branding.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82f6fab elementor-widget elementor-widget-text-editor\" data-id=\"82f6fab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span style=\"text-decoration: underline;\">Por cierto, he creado una nueva herramienta:<\/span> Se llama <a href=\"https:\/\/oliverpuente.com\/en\/generador-de-brief-briefbro\/\"><strong>BriefBro<\/strong><\/a> y le permite generar autom\u00e1ticamente la informaci\u00f3n de un <strong>proyecto de dise\u00f1o ficticio<\/strong> en formato de brief de dise\u00f1o en cuesti\u00f3n de segundos <b>con un solo clic. <\/b>Puedes ver la herramienta d\u00e1ndole clic al bot\u00f3n de abajo<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6263f11 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6263f11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/oliverpuente.com\/en\/generador-de-brief-briefbro\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Generador de briefs aleatorios en espa\u00f1ol<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8f04a7 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"c8f04a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85a5fd8 elementor-widget elementor-widget-image\" data-id=\"85a5fd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"481\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-01-1024x481.jpg\" class=\"attachment-large size-large wp-image-2000\" alt=\"Brief de branding\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-01-1024x481.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-01-600x282.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-01-300x141.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-01-768x360.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-01-1536x721.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-01-18x8.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-01.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12af4f4 elementor-widget elementor-widget-heading\" data-id=\"12af4f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es un brief de branding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df2cd6e elementor-widget elementor-widget-text-editor\" data-id=\"df2cd6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un brief de branding es un documento corto que funciona como una herramienta para recopilar informaci\u00f3n clave de un cliente al iniciar un proyecto de branding. El brief de branding utiliza una serie de preguntas para poner en contexto del problema, entender la necesidad, la audiencia y los objetivos del cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed6306 elementor-widget elementor-widget-heading\" data-id=\"8ed6306\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 es importante hacer un brief de branding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43262da elementor-widget elementor-widget-text-editor\" data-id=\"43262da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ning\u00fan viento es favorable, si no sabes a donde te diriges. El proceso de briefing es importante porque nos da direcci\u00f3n<\/p><p>Adem\u00e1s, durante la etapa de briefing se invierte tiempo en recabar informaci\u00f3n que permita analizar y entender al cliente, el contexto de su industria y las especificidades del proyecto de forma hol\u00edstica.<\/p><p>Puede significar diversos esfuerzos como entrevistas, reuniones, o incluso talleres de marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4326ab elementor-widget elementor-widget-image\" data-id=\"f4326ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-04-1024x480.jpg\" class=\"attachment-large size-large wp-image-2001\" alt=\"Brief de branding\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-04-1024x480.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-04-600x281.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-04-300x141.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-04-768x360.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-04-1536x720.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-04-18x8.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-04.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6da816 elementor-widget elementor-widget-heading\" data-id=\"c6da816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo escribir un brief de branding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec238cf elementor-widget elementor-widget-text-editor\" data-id=\"ec238cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para escribir un brief enfocado a proyectos de branding tienes que colocar preguntas que te ayuden a recopilar informaci\u00f3n acerca de los datos de contacto del cliente, su negocio, qu\u00e9 hace la marca, c\u00f3mo son sus clientes, cu\u00e1l es la identidad y los valores de la marca. Esto junto con la informaci\u00f3n previa del cliente te ayudara a detectar su necesidad de comunicaci\u00f3n y entender su situaci\u00f3n como marca. Veamos cada uno de estos pasos:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73d4c3 elementor-widget elementor-widget-text-editor\" data-id=\"e73d4c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Determina datos de contacto<\/li><li>Conoce lo b\u00e1sico de la marca<\/li><li>Profundiza en entender al p\u00fablico objetivo<\/li><li>Determina el tipo de identidad de marca a desarrollar<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c08cd elementor-widget elementor-widget-heading\" data-id=\"d7c08cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntas para un brief de branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89deb9c elementor-widget elementor-widget-image\" data-id=\"89deb9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-entrevistar-1024x682.jpg\" class=\"attachment-large size-large wp-image-2002\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-entrevistar-1024x682.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-entrevistar-600x400.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-entrevistar-300x200.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-entrevistar-768x512.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-entrevistar-18x12.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-entrevistar.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e32d3 elementor-widget elementor-widget-heading\" data-id=\"e7e32d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Determina datos de contacto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60bcfd6 elementor-widget elementor-widget-text-editor\" data-id=\"60bcfd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Primero, obt\u00e9n la informaci\u00f3n b\u00e1sica de tu cliente y su empresa. Aseg\u00farate de tener el contacto de las personas que van a tomar decisiones durante el proceso. Esta informaci\u00f3n es vital. No quieres tratar con el asistente de marketing, cuando es el director de marketing quien toma las decisiones finales del proyecto de branding. Las preguntas que puedes hacer aqu\u00ed son:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56c84fa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"56c84fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e875e96 elementor-widget elementor-widget-text-editor\" data-id=\"e875e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u00bfCu\u00e1l es su direcci\u00f3n de correo electr\u00f3nico?<\/li><li>\u00bfCu\u00e1l es el nombre de la empresa?<\/li><li>\u00bfCu\u00e1l es la direcci\u00f3n de la empresa?<\/li><li>\u00bfLa empresa cuenta con una p\u00e1gina web o redes sociales?<\/li><li>\u00bfCu\u00e1l es el nombre de la persona de contacto?<\/li><li>\u00bfCu\u00e1l es su cargo dentro de la empresa?<\/li><li>\u00bfCu\u00e1l es su tel\u00e9fono de contacto? (oficial\/celular)<\/li><li>\u00bfPor qu\u00e9 se ha puesto en contacto con nosotros? \u00bfQu\u00e9 le ha hecho elegir nuestra propuesta sobre las dem\u00e1s?<\/li><li>What is the main objective or objectives to be met in this project? What does the success of this project look like to you?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-954e773 elementor-widget elementor-widget-image\" data-id=\"954e773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-redactar-1024x682.jpg\" class=\"attachment-large size-large wp-image-2003\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-redactar-1024x682.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-redactar-600x400.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-redactar-300x200.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-redactar-768x512.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-redactar-18x12.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-redactar.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8310b13 elementor-widget elementor-widget-heading\" data-id=\"8310b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Conoce lo b\u00e1sico de la marca y el negocio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7608611 elementor-widget elementor-widget-text-editor\" data-id=\"7608611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Descubre cuales son los productos y servicios que ofrece tu cliente y qu\u00e9 hace \u00fanica a su marca. Te recomiendo profundizar en la categor\u00eda a la que pertenece a la marca y los valores que comparte. Pueden existir productos iguales, pero nunca 2 marcas iguales. Las preguntas que pueden hacer en esta secci\u00f3n son:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da25146 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"da25146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44f7e0c elementor-widget elementor-widget-text-editor\" data-id=\"44f7e0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>How long has your business been in the market? Does it have a track record or is it new?<\/li><li>What are the goals of your business today?<\/li><li>\u00bfCu\u00e1l es la necesidad que satisface tu marca\/negocio?<\/li><li>What services or products does your brand provide?<\/li><li>What unique value do customers get from buying your product\/service?<\/li><li>\u00bfCu\u00e1les son las virtudes de la marca?<\/li><li>\u00bfA qu\u00e9 categor\u00eda pertenece tu marca?<\/li><li>\u00bfA qu\u00e9 se dedica la marca? (Breve descripci\u00f3n)<\/li><li>What values does the brand promote? What would you highlight?<\/li><li>What makes your brand different from the others?<\/li><li>\u00bfC\u00f3mo quieres que perciban tu marca? (palabras clave) Ej: Una marca cercana y amigable \u2013 Una marca seria, elegante y con muchos a\u00f1os de experiencia. \u2013 Una marca premium y exclusiva etc.<\/li><li>\u00bfQui\u00e9nes son los l\u00edderes del sector?<\/li><li>\u00bfQui\u00e9nes son sus principales 3-5 competidores?<\/li><li>How are you seeking to position yourself in the market?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84d2c2e elementor-widget elementor-widget-image\" data-id=\"84d2c2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-escribir-1024x682.jpg\" class=\"attachment-large size-large wp-image-2004\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-escribir-1024x682.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-escribir-600x400.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-escribir-300x200.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-escribir-768x512.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-escribir-18x12.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-escribir.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23362b4 elementor-widget elementor-widget-heading\" data-id=\"23362b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Profundiza en entender al p\u00fablico objetivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee54b01 elementor-widget elementor-widget-text-editor\" data-id=\"ee54b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adem\u00e1s de conocer lo b\u00e1sico de la marca y el negocio, es importante entender para quien va dirigido exactamente el producto o servicio que la empresa ofrece. Las preguntas que giran en torno a los clientes nos ayudan a entender los datos demogr\u00e1ficos del mismo, sus datos psicogr\u00e1ficos y mucho m\u00e1s. Las preguntas que puedes hacer son las siguientes:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a3f9e1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9a3f9e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf9679e elementor-widget elementor-widget-text-editor\" data-id=\"cf9679e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u00bfCu\u00e1l es el rango de edad de su grupo objetivo? (Las personas que principalmente piensan comprar su producto o servicio)<\/li><li>\u00bfQu\u00e9 sexo\/g\u00e9nero es tu grupo objetivo?<\/li><li>\u00bfCu\u00e1l es el nivel socioecon\u00f3mico de tu grupo objetivo?<\/li><li>\u00bfCu\u00e1les son los intereses de tu grupo objetivo?<\/li><li>\u00bfEn qu\u00e9 ciclo de vida familiar se encuentra su grupo objetivo?<\/li><li>Con respecto a su grupo objetivo: \u00bfCu\u00e1ndo suele comprar? \u00bfC\u00f3mo suele comprar? y \u00bfcon qu\u00e9 frecuencia compra su producto o servicio?<\/li><li>RESUMEN: En general, \u00bfQui\u00e9n es tu grupo objetivo? (gustos, necesidades, formas de vivir, edad, estrato social, etc.)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afc9c13 elementor-widget elementor-widget-image\" data-id=\"afc9c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-identidad-1024x682.jpg\" class=\"attachment-large size-large wp-image-2005\" alt=\"Brief de branding\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-identidad-1024x682.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-identidad-600x400.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-identidad-300x200.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-identidad-768x512.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-identidad-18x12.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-de-branding-identidad.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602d712 elementor-widget elementor-widget-heading\" data-id=\"602d712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Determina el tipo de identidad de marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acc2ca3 elementor-widget elementor-widget-text-editor\" data-id=\"acc2ca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Profundiza en la identidad de la marca, su apartado visual, valores y personalidad. Esto es vital para la inmensa mayor\u00eda de proyectos que giran en torno al branding. Haz preguntas que te permitan determinar qu\u00e9 percepci\u00f3n quieren generar con esa marca en la mente de los potenciales clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8808ef5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8808ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6fb10 elementor-widget elementor-widget-text-editor\" data-id=\"bd6fb10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>What are your biggest opportunities to improve? Identify the things you would like your new visual brand identity to communicate.<\/li><li>\u00bfC\u00f3mo es la personalidad de su marca? Res\u00famalo en 3 palabras<\/li><li>What do you want your logo and the visual identity of your brand to transmit and communicate? What objectives does this visual identity have to meet to function correctly?<\/li><li>\u00bfCu\u00e1les son las posibles aplicaciones en las que se utilizar\u00e1 el logotipo? \u00bfEn d\u00f3nde se va a desplegar y usar este logotipo?<\/li><li>Where will the logo MAINLY be used?<\/li><li>What palettes \/ range of colors would you like? Any particular reason?<\/li><li>What graphic elements should the brand not have? (Elements that have a bad image within the sector\/industry or that are part of the competition).<\/li><li>Would you like your brand to include a symbol \/ icon? if so, which one?<\/li><li>\u00bfC\u00f3mo te gustar\u00eda que fuera el estilo de la marca? (Tipogr\u00e1fico \u2013 Tipogr\u00e1fico + visual \u2013 Hibrido\/sello\/emblema)<\/li><li>Any reference brands that you like? (They do not have to be from the same field)<\/li><li>Does the brand have a slogan or motto?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f056ca2 elementor-widget elementor-widget-image\" data-id=\"f056ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-03-1024x477.jpg\" class=\"attachment-large size-large wp-image-2006\" alt=\"Brief de branding\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-03-1024x477.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-03-600x279.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-03-300x140.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-03-768x358.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-03-1536x715.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-03-18x8.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-03.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa8f09 elementor-widget elementor-widget-heading\" data-id=\"9fa8f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6 recomendaciones para redactar un brief de branding efectivo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc95f00 elementor-widget elementor-widget-text-editor\" data-id=\"bc95f00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Utiliza software como Google Forms o Typeforms, para facilitarle a tus clientes rellenar el brief.<\/li><li>Hazle un review al brief a trav\u00e9s de una videollamada o rell\u00e9nalo junto con tu cliente.<\/li><li>No tengas miedo en preguntar, es mejor hacer una pregunta est\u00fapida que quedarte con la duda.<\/li><li>Obt\u00e9n una versi\u00f3n PDF del brief completado con para que puedas copiar fragmentos de informaci\u00f3n clave y colocarlo en posteriores presentaciones.<\/li><li>No tiene sentido que rellene el brief alguien que no tiene la palabra final en la toma de decisi\u00f3n.<\/li><li>No trabajes un brief hasta que recibas un anticipo. Esto es parte del servicio de dise\u00f1o, no es una cotizaci\u00f3n.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd53dde elementor-align-center elementor-widget elementor-widget-button\" data-id=\"dd53dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"https:\/\/docs.google.com\/document\/d\/1CVCX7esHu96TRQSspDGWtezLcoVE4Xhm\/edit?usp=sharing&#038;ouid=111426387423937519676&#038;rtpof=true&#038;sd=true\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-download\" viewbox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DESCARGAR PLANTILLA DE BRIEF DE BRANDING GRATIS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-f7f6338\" data-id=\"f7f6338\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3df088f elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3df088f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c19c67\" data-id=\"5c19c67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-348914a elementor-author-box--link-yes elementor-author-box--align-left elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"348914a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=300&amp;r=g\" alt=\"Oliver Puente\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\t<h5 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tOliver Puente\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tFreelance brand identity and UI\/UX designer based in Guatemala, Oliver Puente helps companies modernize their brands.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\tAll Posts\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e19a5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e19a5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb0524c\" data-id=\"bb0524c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c08d4b elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"4c08d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5eabe8f elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user-circle\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 104c-53 0-96 43-96 96s43 96 96 96 96-43 96-96-43-96-96-96zm0 144c-26.5 0-48-21.5-48-48s21.5-48 48-48 48 21.5 48 48-21.5 48-48 48zm0-240C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-49.7 0-95.1-18.3-130.1-48.4 14.9-23 40.4-38.6 69.6-39.5 20.8 6.4 40.6 9.6 60.5 9.6s39.7-3.1 60.5-9.6c29.2 1 54.7 16.5 69.6 39.5-35 30.1-80.4 48.4-130.1 48.4zm162.7-84.1c-24.4-31.4-62.1-51.9-105.1-51.9-10.2 0-26 9.6-57.6 9.6-31.5 0-47.4-9.6-57.6-9.6-42.9 0-80.6 20.5-105.1 51.9C61.9 339.2 48 299.2 48 256c0-110.3 89.7-200 200-200s200 89.7 200 200c0 43.2-13.9 83.2-37.3 115.9z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tOliver Puente\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3fef614 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/2022\/10\/14\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tOctober 14, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-8bef47d elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t5:22 pm\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6a55f5f elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/category\/branding\/\" class=\"elementor-post-info__terms-list-item\">Branding<\/a>, <a href=\"https:\/\/oliverpuente.com\/en\/category\/diseno-grafico\/\" class=\"elementor-post-info__terms-list-item\">Graphic design<\/a>, <a href=\"https:\/\/oliverpuente.com\/en\/category\/identidad-de-marca\/\" class=\"elementor-post-info__terms-list-item\">Brand identity<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b659c elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"77b659c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5684 post type-post status-publish format-standard hentry category-diseno-grafico category-ui-ux tag-diseno-grafico tag-diseno-web\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/diseno-grafico\/introduccion-al-diseno-web-mas-que-un-simple-grafico\/\" >\n\t\t\t\tIntroducci\u00f3n al Dise\u00f1o Web: M\u00e1s que un simple gr\u00e1fico\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Dise\u00f1o Web: La combinaci\u00f3n de est\u00e9tica y funcionalidad El dise\u00f1o web no es solo cuesti\u00f3n de crear algo visualmente atractivo;<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/diseno-grafico\/introduccion-al-diseno-web-mas-que-un-simple-grafico\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 27, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5611 post type-post status-publish format-standard has-post-thumbnail hentry category-diseno-grafico category-ui-ux\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-crear-landing-pages-que-multiplican-tus-ventas\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"160\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-300x160.png\" class=\"attachment-medium size-medium wp-image-5629\" alt=\"landing page\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-300x160.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-600x320.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-1024x546.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-768x410.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-18x10.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Graphic design<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-crear-landing-pages-que-multiplican-tus-ventas\/\" >\n\t\t\t\tC\u00f3mo Crear Landing Pages que Multiplican tus Ventas\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Por qu\u00e9 las Landing Pages Son La Clave Para Multiplicar Tus Conversiones El mejor vendedor de toda tu vida. No<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-crear-landing-pages-que-multiplican-tus-ventas\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 3, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5541 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-diseno-grafico category-filosofia-del-diseno category-identidad-de-marca category-rebranding tag-branding tag-diseno-grafico\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/branding\/lo-que-todos-deberia-saber-acerca-del-branding-en-guatemala\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"176\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-300x176.png\" class=\"attachment-medium size-medium wp-image-4861\" alt=\"branding guatemala\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-300x176.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-1024x600.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-768x450.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-1536x900.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-2048x1200.png 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-600x351.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Branding<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/branding\/lo-que-todos-deberia-saber-acerca-del-branding-en-guatemala\/\" >\n\t\t\t\tLo que TODOS deber\u00eda saber acerca del branding en Guatemala\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Branding en Guatemala. Un acercamiento y gu\u00eda sobre como posicionar una nueva marca en el mercado guatemalteco que atraiga a<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/branding\/lo-que-todos-deberia-saber-acerca-del-branding-en-guatemala\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 9, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Si necesitas crear un brief de branding para tu siguiente proyecto he recopilado las preguntas que tienes que hacer e [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13,35,25],"tags":[15,14,23,27],"class_list":["post-1995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-diseno-grafico","category-identidad-de-marca","tag-brand-identity-design","tag-branding","tag-diseno-grafico","tag-identidad-de-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo crear un brief de branding + [PLANTILLA GRATIS] \ud83d\udd25\ud83d\udd25\ud83d\udd25<\/title>\n<meta name=\"description\" content=\"C\u00f3mo crear un brief de branding 100% funcional para tu siguiente proyecto de branding. Incluye PLANTILLA de brief de branding GRATIS\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oliverpuente.com\/en\/branding\/brief-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear un brief de branding + [PLANTILLA GRATIS]\" \/>\n<meta property=\"og:description\" content=\"Branding\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oliverpuente.com\/en\/branding\/brief-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"oliverpuente\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/oliver.branding\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/oliver.branding\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-14T23:22:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-13T05:16:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Briefing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oliver Puente\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oliver Puente\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/branding\\\/brief-branding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/branding\\\/brief-branding\\\/\"},\"author\":{\"name\":\"Oliver Puente\",\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/#\\\/schema\\\/person\\\/84c34fc032a089970dd7d3a9cf7899c7\"},\"headline\":\"C\u00f3mo crear un brief de branding + [PLANTILLA GRATIS]\",\"datePublished\":\"2022-10-14T23:22:23+00:00\",\"dateModified\":\"2023-05-13T05:16:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/branding\\\/brief-branding\\\/\"},\"wordCount\":1319,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/#\\\/schema\\\/person\\\/84c34fc032a089970dd7d3a9cf7899c7\"},\"image\":{\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/branding\\\/brief-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oliverpuente.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Briefing.jpg\",\"keywords\":[\"brand identity design\",\"branding\",\"dise\u00f1o gr\u00e1fico\",\"Identidad de marca\"],\"articleSection\":[\"Branding\",\"Dise\u00f1o Gr\u00e1fico\",\"Identidad de marca\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/oliverpuente.com\\\/branding\\\/brief-branding\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/branding\\\/brief-branding\\\/\",\"url\":\"https:\\\/\\\/oliverpuente.com\\\/branding\\\/brief-branding\\\/\",\"name\":\"C\u00f3mo crear un brief de branding + [PLANTILLA GRATIS] \ud83d\udd25\ud83d\udd25\ud83d\udd25\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/branding\\\/brief-branding\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/branding\\\/brief-branding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oliverpuente.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Briefing.jpg\",\"datePublished\":\"2022-10-14T23:22:23+00:00\",\"dateModified\":\"2023-05-13T05:16:22+00:00\",\"description\":\"C\u00f3mo crear un brief de branding 100% funcional para tu siguiente proyecto de branding. Incluye PLANTILLA de brief de branding GRATIS\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/branding\\\/brief-branding\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oliverpuente.com\\\/branding\\\/brief-branding\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/branding\\\/brief-branding\\\/#primaryimage\",\"url\":\"https:\\\/\\\/oliverpuente.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Briefing.jpg\",\"contentUrl\":\"https:\\\/\\\/oliverpuente.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Briefing.jpg\",\"width\":1280,\"height\":800,\"caption\":\"Portada de branding plantilla briefing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/branding\\\/brief-branding\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/oliverpuente.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo crear un brief de branding + [PLANTILLA GRATIS]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/#website\",\"url\":\"https:\\\/\\\/oliverpuente.com\\\/\",\"name\":\"oliverpuente\",\"description\":\"Identidad de marca - Dise\u00f1ador de identidad de marca\",\"publisher\":{\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/#\\\/schema\\\/person\\\/84c34fc032a089970dd7d3a9cf7899c7\"},\"alternateName\":\"Oliver Puente\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/oliverpuente.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/#\\\/schema\\\/person\\\/84c34fc032a089970dd7d3a9cf7899c7\",\"name\":\"Oliver Puente\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/oliver-puente-logo-imagotipo-principal-full-color-rgb.svg\",\"url\":\"https:\\\/\\\/oliverpuente.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/oliver-puente-logo-imagotipo-principal-full-color-rgb.svg\",\"contentUrl\":\"https:\\\/\\\/oliverpuente.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/oliver-puente-logo-imagotipo-principal-full-color-rgb.svg\",\"width\":609,\"height\":186,\"caption\":\"Oliver Puente\"},\"logo\":{\"@id\":\"https:\\\/\\\/oliverpuente.com\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/oliver-puente-logo-imagotipo-principal-full-color-rgb.svg\"},\"description\":\"Dise\u00f1ador freelance de identidad de marca y UI\\\/UX con sede en Guatemala. Oliver Puente ayuda a las empresas a modernizar sus marcas.\",\"sameAs\":[\"http:\\\/\\\/www.oliverpuente.com\",\"https:\\\/\\\/www.facebook.com\\\/oliver.branding\",\"https:\\\/\\\/www.instagram.com\\\/oliver.branding\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/oliver-puente-branding\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/oliverpuente916\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/Dizalo\\\/featured\"],\"knowsAbout\":[\"Branding\",\"UI\",\"UX\",\"Dise\u00f1o Web\"],\"knowsLanguage\":[\"espa\u00f1ol\",\"ingl\u00e9s\"],\"jobTitle\":\"Dise\u00f1ador de marcas\",\"worksFor\":\"Dizalo\",\"url\":\"https:\\\/\\\/oliverpuente.com\\\/en\\\/author\\\/puentegutierrezzzoliversho\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"C\u00f3mo crear un brief de branding + [PLANTILLA GRATIS] \ud83d\udd25\ud83d\udd25\ud83d\udd25","description":"C\u00f3mo crear un brief de branding 100% funcional para tu siguiente proyecto de branding. Incluye PLANTILLA de brief de branding GRATIS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oliverpuente.com\/en\/branding\/brief-branding\/","og_locale":"en_US","og_type":"article","og_title":"C\u00f3mo crear un brief de branding + [PLANTILLA GRATIS]","og_description":"Branding","og_url":"https:\/\/oliverpuente.com\/en\/branding\/brief-branding\/","og_site_name":"oliverpuente","article_publisher":"https:\/\/www.facebook.com\/oliver.branding","article_author":"https:\/\/www.facebook.com\/oliver.branding","article_published_time":"2022-10-14T23:22:23+00:00","article_modified_time":"2023-05-13T05:16:22+00:00","og_image":[{"width":1280,"height":800,"url":"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Briefing.jpg","type":"image\/jpeg"}],"author":"Oliver Puente","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Oliver Puente","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oliverpuente.com\/branding\/brief-branding\/#article","isPartOf":{"@id":"https:\/\/oliverpuente.com\/branding\/brief-branding\/"},"author":{"name":"Oliver Puente","@id":"https:\/\/oliverpuente.com\/#\/schema\/person\/84c34fc032a089970dd7d3a9cf7899c7"},"headline":"C\u00f3mo crear un brief de branding + [PLANTILLA GRATIS]","datePublished":"2022-10-14T23:22:23+00:00","dateModified":"2023-05-13T05:16:22+00:00","mainEntityOfPage":{"@id":"https:\/\/oliverpuente.com\/branding\/brief-branding\/"},"wordCount":1319,"commentCount":0,"publisher":{"@id":"https:\/\/oliverpuente.com\/#\/schema\/person\/84c34fc032a089970dd7d3a9cf7899c7"},"image":{"@id":"https:\/\/oliverpuente.com\/branding\/brief-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Briefing.jpg","keywords":["brand identity design","branding","dise\u00f1o gr\u00e1fico","Identidad de marca"],"articleSection":["Branding","Dise\u00f1o Gr\u00e1fico","Identidad de marca"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/oliverpuente.com\/branding\/brief-branding\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/oliverpuente.com\/branding\/brief-branding\/","url":"https:\/\/oliverpuente.com\/branding\/brief-branding\/","name":"C\u00f3mo crear un brief de branding + [PLANTILLA GRATIS] \ud83d\udd25\ud83d\udd25\ud83d\udd25","isPartOf":{"@id":"https:\/\/oliverpuente.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oliverpuente.com\/branding\/brief-branding\/#primaryimage"},"image":{"@id":"https:\/\/oliverpuente.com\/branding\/brief-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Briefing.jpg","datePublished":"2022-10-14T23:22:23+00:00","dateModified":"2023-05-13T05:16:22+00:00","description":"C\u00f3mo crear un brief de branding 100% funcional para tu siguiente proyecto de branding. Incluye PLANTILLA de brief de branding GRATIS","breadcrumb":{"@id":"https:\/\/oliverpuente.com\/branding\/brief-branding\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oliverpuente.com\/branding\/brief-branding\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oliverpuente.com\/branding\/brief-branding\/#primaryimage","url":"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Briefing.jpg","contentUrl":"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Briefing.jpg","width":1280,"height":800,"caption":"Portada de branding plantilla briefing"},{"@type":"BreadcrumbList","@id":"https:\/\/oliverpuente.com\/branding\/brief-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/oliverpuente.com\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo crear un brief de branding + [PLANTILLA GRATIS]"}]},{"@type":"WebSite","@id":"https:\/\/oliverpuente.com\/#website","url":"https:\/\/oliverpuente.com\/","name":"oliverpuente","description":"Identidad de marca - Dise\u00f1ador de identidad de marca","publisher":{"@id":"https:\/\/oliverpuente.com\/#\/schema\/person\/84c34fc032a089970dd7d3a9cf7899c7"},"alternateName":"Oliver Puente","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oliverpuente.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/oliverpuente.com\/#\/schema\/person\/84c34fc032a089970dd7d3a9cf7899c7","name":"Oliver Puente","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/oliver-puente-logo-imagotipo-principal-full-color-rgb.svg","url":"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/oliver-puente-logo-imagotipo-principal-full-color-rgb.svg","contentUrl":"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/oliver-puente-logo-imagotipo-principal-full-color-rgb.svg","width":609,"height":186,"caption":"Oliver Puente"},"logo":{"@id":"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/oliver-puente-logo-imagotipo-principal-full-color-rgb.svg"},"description":"Dise\u00f1ador freelance de identidad de marca y UI\/UX con sede en Guatemala. Oliver Puente ayuda a las empresas a modernizar sus marcas.","sameAs":["http:\/\/www.oliverpuente.com","https:\/\/www.facebook.com\/oliver.branding","https:\/\/www.instagram.com\/oliver.branding\/","https:\/\/www.linkedin.com\/in\/oliver-puente-branding\/","https:\/\/www.pinterest.com\/oliverpuente916\/","https:\/\/www.youtube.com\/c\/Dizalo\/featured"],"knowsAbout":["Branding","UI","UX","Dise\u00f1o Web"],"knowsLanguage":["espa\u00f1ol","ingl\u00e9s"],"jobTitle":"Dise\u00f1ador de marcas","worksFor":"Dizalo","url":"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/"}]}},"_links":{"self":[{"href":"https:\/\/oliverpuente.com\/en\/wp-json\/wp\/v2\/posts\/1995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oliverpuente.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oliverpuente.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oliverpuente.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oliverpuente.com\/en\/wp-json\/wp\/v2\/comments?post=1995"}],"version-history":[{"count":5,"href":"https:\/\/oliverpuente.com\/en\/wp-json\/wp\/v2\/posts\/1995\/revisions"}],"predecessor-version":[{"id":4009,"href":"https:\/\/oliverpuente.com\/en\/wp-json\/wp\/v2\/posts\/1995\/revisions\/4009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oliverpuente.com\/en\/wp-json\/wp\/v2\/media\/1998"}],"wp:attachment":[{"href":"https:\/\/oliverpuente.com\/en\/wp-json\/wp\/v2\/media?parent=1995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oliverpuente.com\/en\/wp-json\/wp\/v2\/categories?post=1995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oliverpuente.com\/en\/wp-json\/wp\/v2\/tags?post=1995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}