{"id":1838,"date":"2022-10-06T14:37:26","date_gmt":"2022-10-06T20:37:26","guid":{"rendered":"https:\/\/oliverpuente.com\/?p=1838"},"modified":"2023-01-13T19:26:31","modified_gmt":"2023-01-14T01:26:31","slug":"como-crear-una-identidad-de-marca-en-12-simples-pasos","status":"publish","type":"post","link":"https:\/\/oliverpuente.com\/en\/identidad-de-marca\/how-to-create-a-brand-identity-in-12-simple-steps\/","title":{"rendered":"How to create a brand identity in 12 SIMPLE steps"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1838\" class=\"elementor elementor-1838\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52d3764 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52d3764\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4986a15\" data-id=\"4986a15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1856bf elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"e1856bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"800\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity.jpg\" class=\"attachment-full size-full wp-image-1931\" alt=\"How to create a brand identity in 12 SIMPLE steps\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity.jpg 1920w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-18x10.jpg 18w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e353d0 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2e353d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to create a brand identity in 12 SIMPLE steps<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a6198ed elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6198ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b92d226\" data-id=\"b92d226\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f172c6 elementor-mobile-align-center elementor-widget elementor-widget-post-info\" data-id=\"2f172c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5eabe8f elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg 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elementor-repeater-item-8bef47d elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-clock\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm61.8-104.4l-84.9-61.7c-3.1-2.3-4.9-5.9-4.9-9.7V116c0-6.6 5.4-12 12-12h32c6.6 0 12 5.4 12 12v141.7l66.8 48.6c5.4 3.9 6.5 11.4 2.6 16.8L334.6 349c-3.9 5.3-11.4 6.5-16.8 2.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time\">\n\t\t\t\t\t\t\t\t\t\t2:37 pm\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6a55f5f elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span 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href=\"https:\/\/oliverpuente.com\/en\/category\/identidad-de-marca\/\" class=\"elementor-post-info__terms-list-item\">Brand identity<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3df7ff5\" data-id=\"3df7ff5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a3f16 elementor-widget elementor-widget-spacer\" data-id=\"c5a3f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a5b0a0 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a5b0a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6ad9cb8\" data-id=\"6ad9cb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f0b743 elementor-widget elementor-widget-progress-tracker\" data-id=\"5f0b743\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:50,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:100,&quot;type&quot;:&quot;horizontal&quot;,&quot;relative_to&quot;:&quot;entire_page&quot;,&quot;percentage&quot;:&quot;no&quot;}\" data-widget_type=\"progress-tracker.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"elementor-scrolling-tracker elementor-scrolling-tracker-horizontal elementor-scrolling-tracker-alignment-\">\n\t\t\t\t\t\t<div class=\"current-progress\">\n\t\t\t\t\t<div class=\"current-progress-percentage\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eae90b elementor-toc--content-ellipsis elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"6eae90b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;],&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-02a5de6\" data-id=\"02a5de6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2dce1b elementor-widget elementor-widget-text-editor\" data-id=\"b2dce1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Definitive Guide to Brand Identity How to create a brand identity in 12 SIMPLE steps?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c7d725 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9c7d725\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ad42b elementor-widget elementor-widget-text-editor\" data-id=\"70ad42b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>In this article you will learn \"How to create a brand identity\" effectively in 12 well-explained steps.<\/em><\/p><p><em>If you have doubts, do not forget that you can schedule a <a href=\"https:\/\/calendly.com\/oliverpuente\/30min\">a brand diagnosis with me.<\/a> <strong>I am here to help you.<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52cad97 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"52cad97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c8a47 elementor-widget elementor-widget-image\" data-id=\"25c8a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/2_papeleria-corporativa-mockup-hojalateria-san-Judas-1024x683.jpg\" class=\"attachment-large size-large wp-image-749\" alt=\"rebranding tinsmith san judas - graphic designer Oliver Puente\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/2_papeleria-corporativa-mockup-hojalateria-san-Judas-1024x683.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/2_papeleria-corporativa-mockup-hojalateria-san-Judas-600x400.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/2_papeleria-corporativa-mockup-hojalateria-san-Judas-300x200.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/2_papeleria-corporativa-mockup-hojalateria-san-Judas-768x512.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/2_papeleria-corporativa-mockup-hojalateria-san-Judas-1536x1024.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/2_papeleria-corporativa-mockup-hojalateria-san-Judas-18x12.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/08\/2_papeleria-corporativa-mockup-hojalateria-san-Judas.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Design of visual brand identity that I did for Hojalater\u00eda San Judas<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc4031d elementor-widget elementor-widget-heading\" data-id=\"cc4031d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the brand identity design process like?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e5b93 elementor-widget elementor-widget-text-editor\" data-id=\"38e5b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The design process of <a href=\"https:\/\/oliverpuente.com\/en\/identidad-de-marca\/what-is-brand-identity\/\">brand identity<\/a> it is used either for the development of a new logo, corporate stationery or a completely new brand identity. It consists of 3 phases: Research, conceptualization and graphic development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9794b elementor-widget elementor-widget-image\" data-id=\"1e9794b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/identidad-de-marca\/what-is-brand-identity\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity.jpg\" class=\"attachment-large size-large wp-image-974\" alt=\"infographic what is brand identity\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity.jpg 1920w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/09\/identity-designer-what-is-brand-identity-18x10.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9d0c52 elementor-widget elementor-widget-heading\" data-id=\"a9d0c52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why is the brand identity design process important?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4fb30b elementor-widget elementor-widget-text-editor\" data-id=\"c4fb30b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Brand identity design (or also called corporate identity) is a very important process for the development of the most relevant intangible asset for any company. Your brand. In the brand identity, the differential aspects of the brand and its attributes are worked on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6caa77 elementor-widget elementor-widget-heading\" data-id=\"c6caa77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">It is more comfortable for the designer and his client<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e61b86d elementor-widget elementor-widget-text-editor\" data-id=\"e61b86d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The development of these aspects accompanied by an orderly process allows increasing the effectiveness of the final result through the clouds and making the identity design process much more comfortable for the designer and their clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8dcf6 elementor-widget elementor-widget-heading\" data-id=\"ae8dcf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand identity design process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-126b10c elementor-widget elementor-widget-text-editor\" data-id=\"126b10c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To create a <a href=\"https:\/\/oliverpuente.com\/en\/identidad-de-marca\/what-is-brand-identity\/\">brand identity<\/a> I follow these steps based on my personal experience and the combination of multiple design methodologies such as \"Design Thinking\" and the MEL or \"Landivarian Strategic Method\". Which are 2 very useful design methodologies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a74c1 elementor-widget elementor-widget-image\" data-id=\"c3a74c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/proceso-de-desarrollo-de-identidad-de-marca.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"proceso-de-desarrollo-de-identidad-de-marca\" data-elementor-lightbox-description=\"C\u00f3mo crear identidad de marca\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTg4OCwidXJsIjoiaHR0cHM6XC9cL29saXZlcnB1ZW50ZS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjJcLzEwXC9wcm9jZXNvLWRlLWRlc2Fycm9sbG8tZGUtaWRlbnRpZGFkLWRlLW1hcmNhLmpwZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/proceso-de-desarrollo-de-identidad-de-marca-1024x569.jpg\" class=\"attachment-large size-large wp-image-1888\" alt=\"How to create brand identity\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/proceso-de-desarrollo-de-identidad-de-marca-1024x569.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/proceso-de-desarrollo-de-identidad-de-marca-600x333.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/proceso-de-desarrollo-de-identidad-de-marca-300x167.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/proceso-de-desarrollo-de-identidad-de-marca-768x427.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/proceso-de-desarrollo-de-identidad-de-marca-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/proceso-de-desarrollo-de-identidad-de-marca.jpg 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc74d6e elementor-widget elementor-widget-heading\" data-id=\"dc74d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Brand diagnosis, initial meeting<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9164d97 elementor-widget elementor-widget-text-editor\" data-id=\"9164d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every brand identity design process begins with knowing the client and their needs.<\/p><p>It is important to diagnose the client about his specific case, NOT to sell him something that he may NOT need for the simple fact of selling.<\/p><p>Here the objective is to help by orienting and informing.<\/p><p>During this brand diagnosis that is carried out in a brief video call, the client's case is carefully listened to in order to identify symptoms that support a communication need that your brand has.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ffe02d elementor-widget elementor-widget-heading\" data-id=\"9ffe02d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Common symptoms include:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8722aae elementor-widget elementor-widget-text-editor\" data-id=\"8722aae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Launch of brand or product\/service to the market.<\/li><li>The brand shares many similarities with others on the market and needs to stand out.<\/li><li>The company is growing and needs a more professional brand identity.<\/li><li>The company is going through a process of rebranding or brand refresh.<\/li><li>The identity of the brand generates a misperception in customers.<\/li><li>Brand name change.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6c9b5 elementor-widget elementor-widget-image\" data-id=\"5a6c9b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/man-having-online-meeting-with-female-colleague-w-2022-01-26-15-59-31-utc-1024x683.jpg\" class=\"attachment-large size-large wp-image-1889\" alt=\"How to create brand identity video call\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/man-having-online-meeting-with-female-colleague-w-2022-01-26-15-59-31-utc-1024x683.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/man-having-online-meeting-with-female-colleague-w-2022-01-26-15-59-31-utc-600x400.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/man-having-online-meeting-with-female-colleague-w-2022-01-26-15-59-31-utc-300x200.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/man-having-online-meeting-with-female-colleague-w-2022-01-26-15-59-31-utc-768x512.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/man-having-online-meeting-with-female-colleague-w-2022-01-26-15-59-31-utc-18x12.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/man-having-online-meeting-with-female-colleague-w-2022-01-26-15-59-31-utc.jpg 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c551d8d elementor-widget elementor-widget-text-editor\" data-id=\"c551d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NOTE: Once the video call is complete, the information is written confidentially to be able to proceed to make a proposal with the communication solution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36604cd elementor-widget elementor-widget-heading\" data-id=\"36604cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Proposal and contract<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3d6f74 elementor-widget elementor-widget-text-editor\" data-id=\"f3d6f74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you have the key information, you must proceed to make a proposal that contains the solution to the problem in question.<\/p><p>This proposal must contain relevant information about the designer, services to be offered, time estimates, prices, detailed deliverables, terms and conditions and finally, budget.<\/p><p>Said proposal is sent by email or is ideally presented through a video call to clarify doubts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-471c8f6 elementor-widget elementor-widget-image\" data-id=\"471c8f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/signing-a-contract-or-document-2022-03-09-22-27-23-utc-1024x682.jpg\" class=\"attachment-large size-large wp-image-1927\" alt=\"photo contract\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/signing-a-contract-or-document-2022-03-09-22-27-23-utc-1024x682.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/signing-a-contract-or-document-2022-03-09-22-27-23-utc-600x399.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/signing-a-contract-or-document-2022-03-09-22-27-23-utc-300x200.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/signing-a-contract-or-document-2022-03-09-22-27-23-utc-768x511.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/signing-a-contract-or-document-2022-03-09-22-27-23-utc-18x12.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/signing-a-contract-or-document-2022-03-09-22-27-23-utc.jpg 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf5740 elementor-widget elementor-widget-heading\" data-id=\"9bf5740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SOW (Statement Of Work)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0f54c elementor-widget elementor-widget-text-editor\" data-id=\"2f0f54c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Subsequently, with the confirmation of the client's interest in carrying out the project and accepting the proposal that we show, a SOW (Statement Of Work) is sent, which is a detailed statement of work that defines the services that we are going to deliver. The statement of work will act as a formal agreement between the designer and the client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30bbeed elementor-widget elementor-widget-heading\" data-id=\"30bbeed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What the SOW statement of work includes:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b8484 elementor-widget elementor-widget-text-editor\" data-id=\"f5b8484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Project description.<\/li><li>Project phases.<\/li><li>Rounds and Reviews.<\/li><li>Deliverable definitions.<\/li><li>Project scope checklists.<\/li><li>Estimated duration of the project.<\/li><li>The project budget.<\/li><li>Terms and Conditions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0026e elementor-widget elementor-widget-text-editor\" data-id=\"8d0026e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NOTE: Once the SOW is approved and signed, it is advisable to ask the client for a standard deposit of 60% to start.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe02e49 elementor-widget elementor-widget-heading\" data-id=\"fe02e49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Planning and schedule<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40178c4 elementor-widget elementor-widget-text-editor\" data-id=\"40178c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once the contract is signed and the standard deposit of 60% ready, it is time to get down to work and define the project planning in great detail.<\/p><p>In this stage, a document is created with all the delivery dates, meetings and stages of the project in an orderly and systematic way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f87874 elementor-widget elementor-widget-image\" data-id=\"5f87874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01_PLANEACION_DURAN_VALLE-1024x576.jpg\" class=\"attachment-large size-large wp-image-1890\" alt=\"How to create brand identity\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01_PLANEACION_DURAN_VALLE-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01_PLANEACION_DURAN_VALLE-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01_PLANEACION_DURAN_VALLE-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01_PLANEACION_DURAN_VALLE-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01_PLANEACION_DURAN_VALLE-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01_PLANEACION_DURAN_VALLE-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01_PLANEACION_DURAN_VALLE.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7e54c0 elementor-widget elementor-widget-heading\" data-id=\"f7e54c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Success doesn't just happen. It is planned<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7694b93 elementor-widget elementor-widget-text-editor\" data-id=\"7694b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You know what they say \u201cSuccess doesn't just happen. It is planned\". And if it is our goal to achieve it; planning, logically, becomes a natural prerequisite of it.<\/p><p>This document after being created is sent to the client for prior approval regarding the meeting dates displayed in the calendar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f9877 elementor-widget elementor-widget-heading\" data-id=\"42f9877\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Aspects to define when planning a brand identity project<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7b3bec elementor-widget elementor-widget-text-editor\" data-id=\"b7b3bec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To learn how to create a brand identity, it is necessary to learn the essential aspects to define during our planning of this great project. These aspects are: The means of communication to be used in the project and the development tools. In addition, take into account delivery dates and meetings with the client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d18cd9 elementor-widget elementor-widget-image\" data-id=\"5d18cd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"472\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/2222-1024x472.jpg\" class=\"attachment-large size-large wp-image-1891\" alt=\"C\u00f3mo crear identidad de marca comunicacion\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/2222-1024x472.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/2222-600x277.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/2222-300x138.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/2222-768x354.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/2222-1536x708.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/2222-18x8.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/2222.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5732fb5 elementor-widget elementor-widget-heading\" data-id=\"5732fb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Means of communication to be used in the project<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9881154 elementor-widget elementor-widget-text-editor\" data-id=\"9881154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In what media are you and your client going to communicate? Define what will be used for meetings (Zoom, Google Meet, Microsoft Teams, In-person) Define by which means the files will be sent (Google Drive, Email, WeTransfer, Dropbox) and finally define which means will be used for the direct communication (Email, phone call, WhatsApp) This is important to make clear to the client from the beginning of the project or labor agreement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f279a48 elementor-widget elementor-widget-text-editor\" data-id=\"f279a48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NOTE: I personally recommend using Google Meet for meetings, email to send files and that direct communication be maintained by email and only in emergencies through WhatsApp or direct phone call.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b611876 elementor-widget elementor-widget-image\" data-id=\"b611876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/recursos-Como-crear-identidad-de-marca-1024x576.jpg\" class=\"attachment-large size-large wp-image-1893\" alt=\"C\u00f3mo crear identidad de marca recursos disponibles\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/recursos-Como-crear-identidad-de-marca-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/recursos-Como-crear-identidad-de-marca-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/recursos-Como-crear-identidad-de-marca-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/recursos-Como-crear-identidad-de-marca-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/recursos-Como-crear-identidad-de-marca-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/recursos-Como-crear-identidad-de-marca-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/recursos-Como-crear-identidad-de-marca.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26150f1 elementor-widget elementor-widget-text-editor\" data-id=\"26150f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NOTE 02: The clearer, more formal and controlled the communication, the less likely the project will interrupt other areas of your life outside the work area.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad97b1c elementor-widget elementor-widget-heading\" data-id=\"ad97b1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Development tools<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c1bde6 elementor-widget elementor-widget-text-editor\" data-id=\"7c1bde6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Define exactly what tools or programs you plan to use for this project.<\/p><p>You can define that for presentations to be used (PowerPoint, Illustrator, Keynote, etc.) for formal documents (Indesign, Word, Adobe Acrobat) and for the specific deliverables of the project to develop the design programs to be used (Illustrator, Photoshop, Indesign , After Effects, Premiere Pro, Figma, Cinema 4D, etc.)<\/p><p>The important thing is to make clear the resources that are going to be used and what they will be used for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25eb099 elementor-widget elementor-widget-image\" data-id=\"25eb099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Herramientas-de-diseno-1024x576.jpg\" class=\"attachment-large size-large wp-image-1892\" alt=\"C\u00f3mo crear identidad de marca illustrator\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Herramientas-de-diseno-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Herramientas-de-diseno-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Herramientas-de-diseno-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Herramientas-de-diseno-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Herramientas-de-diseno-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Herramientas-de-diseno-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Herramientas-de-diseno.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Tools like Adobe Illustrator are very useful for creating a brand identity.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a98fef elementor-widget elementor-widget-text-editor\" data-id=\"1a98fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NOTE: I leave you this video below on how to plan a design project step by step so that you can complement what you have learned in this article about how to create a brand identity.\u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2430770 elementor-widget elementor-widget-video\" data-id=\"2430770\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/z191K2Lg39U&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d1cdaa elementor-widget elementor-widget-heading\" data-id=\"6d1cdaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Discovery and briefing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5e37e3 elementor-widget elementor-widget-text-editor\" data-id=\"b5e37e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The brief is a short and concise document that contains key questions about a company that serves to gather information on the project in question.<\/p><p>In my particular case, I like to have a video call with my clients to fill out the brief together and clarify any doubts about it.<\/p><p>These questions revolve around 4 central axes, the company (general data), the positioning of the brand, the target group and finally the identity of the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e0b16 elementor-widget elementor-widget-image\" data-id=\"08e0b16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-ejemplo-1024x473.jpg\" class=\"attachment-large size-large wp-image-1894\" alt=\"ejemplo brief C\u00f3mo crear identidad de marca\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-ejemplo-1024x473.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-ejemplo-600x277.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-ejemplo-300x138.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-ejemplo-768x354.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-ejemplo-1536x709.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-ejemplo-18x8.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brief-ejemplo.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-595c555 elementor-widget elementor-widget-heading\" data-id=\"595c555\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">20 HIGHLY recommended questions to include in a branding and brand identity brief<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e749ef1 elementor-widget elementor-widget-text-editor\" data-id=\"e749ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>What is the main objective or objectives to be met in this project? What does the success of this project look like to you?<\/li><li>How long has your business been in the market? Does it have a track record or is it new?<\/li><li>What are the goals of your business today?<\/li><li>Describe the need that your brand\/business satisfies?<\/li><li>What services or products does your brand provide?<\/li><li>What unique value do customers get from buying your product\/service?<\/li><li>What values does the brand promote? What would you highlight?<\/li><li>What makes your brand different from the others?<\/li><li>How are you seeking to position yourself in the market?<\/li><li>Who is this brand for? (tastes, needs, ways of living, age, social class, budget, etc.)<\/li><li>How do you want them to perceive your brand? (key words) In. A close and friendly brand \u2013A serious, elegant brand with many years of experience. \u2013 A premium and exclusive brand etc.<\/li><li>What are your biggest opportunities to improve? Identify the things you would like your new visual brand identity to communicate.<\/li><li>What do you want your logo and the visual identity of your brand to transmit and communicate? What objectives does this visual identity have to meet to function correctly?<\/li><li>What are the possible applications in which the logo will be used? Where will this logo be displayed and used?<\/li><li>Where will the logo MAINLY be used?<\/li><li>What palettes \/ range of colors would you like? Any particular reason?<\/li><li>What graphic elements should the brand not have? (Elements that have a bad image within the sector\/industry or that are part of the competition).<\/li><li>Would you like your brand to include a symbol \/ icon? if so, which one?<\/li><li>Any reference brands that you like? (They do not have to be from the same field)<\/li><li>Does the brand have a slogan or motto?<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c3867 elementor-widget elementor-widget-image\" data-id=\"b5c3867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/incentive-commercial-challenge-sales-rep-motivat-2021-08-27-09-53-43-utc-1024x633.jpg\" class=\"attachment-large size-large wp-image-1895\" alt=\"How to create brand identity define objectives\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/incentive-commercial-challenge-sales-rep-motivat-2021-08-27-09-53-43-utc-1024x633.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/incentive-commercial-challenge-sales-rep-motivat-2021-08-27-09-53-43-utc-600x371.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/incentive-commercial-challenge-sales-rep-motivat-2021-08-27-09-53-43-utc-300x185.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/incentive-commercial-challenge-sales-rep-motivat-2021-08-27-09-53-43-utc-768x475.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/incentive-commercial-challenge-sales-rep-motivat-2021-08-27-09-53-43-utc-18x12.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/incentive-commercial-challenge-sales-rep-motivat-2021-08-27-09-53-43-utc.jpg 1294w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b79d4af elementor-widget elementor-widget-heading\" data-id=\"b79d4af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Need and objectives<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e7b16a elementor-widget elementor-widget-text-editor\" data-id=\"8e7b16a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once we have the brief, it is time to write what is the need for communication of the project and what are the objectives that must be met.<\/p><p>This implies sitting down to explain who is the sender, who is the receiver, what communication problem is involved and what are the business objectives that must be met.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e5352 elementor-widget elementor-widget-heading\" data-id=\"72e5352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">What is the business need for this project?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde6a6a elementor-widget elementor-widget-text-editor\" data-id=\"dde6a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is necessary to determine what business objective and design objectives have to be met in order for this project to be considered a success.<\/p><p>Once this, this small paragraph and list, will be the commercial guide of the project; where all the decisions we make must go in favor of satisfying the commercial need or complying with its objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3fafb8 elementor-widget elementor-widget-image\" data-id=\"d3fafb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01Ejemplo-necesidad-y-objetivos-1024x683.jpg\" class=\"attachment-large size-large wp-image-1896\" alt=\"How to create brand identity example need and objectives\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01Ejemplo-necesidad-y-objetivos-1024x683.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01Ejemplo-necesidad-y-objetivos-600x400.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01Ejemplo-necesidad-y-objetivos-300x200.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01Ejemplo-necesidad-y-objetivos-768x512.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01Ejemplo-necesidad-y-objetivos-18x12.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01Ejemplo-necesidad-y-objetivos.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example of need and objectives for my \"Liminal Day\" project<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c0ac5 elementor-widget elementor-widget-heading\" data-id=\"18c0ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Research<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4d024 elementor-widget elementor-widget-text-editor\" data-id=\"7f4d024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Research cannot be lacking in any project. It is in fact, the first approach to the work to be done.<\/p><p>For investigations, it is usually focused on 4 central axes: the client, the industry, the target audience and design solutions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be7a16d elementor-widget elementor-widget-heading\" data-id=\"be7a16d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Investigate the client<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367ce1e elementor-widget elementor-widget-text-editor\" data-id=\"367ce1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the client, we're going to dig into what they've done before, their graphic background, their history, what their work has been, what their graphic line looks like, and if they don't have one, what type of graphic line they want to achieve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b62dd elementor-widget elementor-widget-image\" data-id=\"f6b62dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"441\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Analisis-competitivo-1024x441.jpg\" class=\"attachment-large size-large wp-image-1898\" alt=\"C\u00f3mo crear identidad de marca an\u00e1lisis competitivo investigacion del cliente\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Analisis-competitivo-1024x441.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Analisis-competitivo-600x258.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Analisis-competitivo-300x129.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Analisis-competitivo-768x331.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Analisis-competitivo-18x8.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Analisis-competitivo.jpg 1407w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Customer research through a competitive analysis example<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-606a7d2 elementor-widget elementor-widget-heading\" data-id=\"606a7d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Research the industry<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fccbbc elementor-widget elementor-widget-text-editor\" data-id=\"6fccbbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On the other hand, with the industry we are going to investigate, the subject to work on, the direct competition, the history of that industry, the processes involved. Essentially we will put ourselves in the context of the client's case and what surrounds the world of your company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b12ee5 elementor-widget elementor-widget-image\" data-id=\"6b12ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/benchmarking-ejemplo-1024x574.jpg\" class=\"attachment-large size-large wp-image-1899\" alt=\"How to create brand identity benchmarking example\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/benchmarking-ejemplo-1024x574.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/benchmarking-ejemplo-600x336.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/benchmarking-ejemplo-300x168.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/benchmarking-ejemplo-768x430.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/benchmarking-ejemplo-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/benchmarking-ejemplo.jpg 1210w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">benchmarking example<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6142055 elementor-widget elementor-widget-image\" data-id=\"6142055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"353\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Share-of-voice-guatemala-1024x353.jpg\" class=\"attachment-large size-large wp-image-1897\" alt=\"C\u00f3mo crear identidad de marca investigacion del cliente\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Share-of-voice-guatemala-1024x353.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Share-of-voice-guatemala-600x207.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Share-of-voice-guatemala-300x103.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Share-of-voice-guatemala-768x265.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Share-of-voice-guatemala-1536x530.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Share-of-voice-guatemala-18x6.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Share-of-voice-guatemala.jpg 1755w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">It is important to research the industry using digital tools<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91cf643 elementor-widget elementor-widget-heading\" data-id=\"91cf643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Research the target audience<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97f4cb8 elementor-widget elementor-widget-text-editor\" data-id=\"97f4cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is also important to research the target audience specifically, how they behave, what they say, what they do, etc. The important thing is to learn to clearly identify it. Creating a \"buyer persona\" is very useful to achieve this.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89b503b elementor-widget elementor-widget-image\" data-id=\"89b503b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/02_Buyer_persona_Astton_Teresa-1024x576.jpg\" class=\"attachment-large size-large wp-image-1900\" alt=\"How to create brand identity buyer persona example\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/02_Buyer_persona_Astton_Teresa-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/02_Buyer_persona_Astton_Teresa-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/02_Buyer_persona_Astton_Teresa-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/02_Buyer_persona_Astton_Teresa-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/02_Buyer_persona_Astton_Teresa-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/02_Buyer_persona_Astton_Teresa-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/02_Buyer_persona_Astton_Teresa.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example of a buyer persona<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a4eea elementor-widget elementor-widget-image\" data-id=\"64a4eea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01investigar-grupo-objetivo-1024x683.jpg\" class=\"attachment-large size-large wp-image-1902\" alt=\"C\u00f3mo crear identidad de marca investigar grupo objetivo\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01investigar-grupo-objetivo-1024x683.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01investigar-grupo-objetivo-600x400.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01investigar-grupo-objetivo-300x200.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01investigar-grupo-objetivo-768x512.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01investigar-grupo-objetivo-18x12.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/01investigar-grupo-objetivo.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">It is important to research the target group when you are creating a brand identity.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3596641 elementor-widget elementor-widget-heading\" data-id=\"3596641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Investigate similar design solutions<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcf16b1 elementor-widget elementor-widget-text-editor\" data-id=\"fcf16b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finally, we are going to investigate design solutions similar to ours, such as projects in the same branch, design projects with the same objectives, design pieces that solve this problem, designs used in this industry.<\/p><p>The important thing is to collect references, to generate ideas and be able to apply them to our project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2bd5f elementor-widget elementor-widget-image\" data-id=\"ce2bd5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplos-de-referencias-1024x550.jpg\" class=\"attachment-large size-large wp-image-1903\" alt=\"C\u00f3mo crear identidad de marca ejemplos de referencias\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplos-de-referencias-1024x550.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplos-de-referencias-600x322.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplos-de-referencias-300x161.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplos-de-referencias-768x412.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplos-de-referencias-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplos-de-referencias.jpg 1278w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">I personally recommend creating trend panels on Behance with projects similar to the result you want to achieve to later capture or filter the best design pieces in a moodboard or stylescape.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a578e7a elementor-widget elementor-widget-heading\" data-id=\"a578e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Conceptualization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4da70d2 elementor-widget elementor-widget-text-editor\" data-id=\"4da70d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conceptualization is the process by which we define the creative direction that the project will have and the design solutions that we are going to develop.<\/p><p>The concept can come in the form of 3-4 keywords or a phrase that summarizes what is going to be developed.<\/p><p>For example, I can say that the concept for my brand of vehicle accessories is \"drifting, nocturnal and exclusive\", and these 3 words will help me to develop my work taking into account that this has to be communicated.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f26b96b elementor-widget elementor-widget-image\" data-id=\"f26b96b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplo-de-concepto-identidad-de-marca-1024x576.jpg\" class=\"attachment-large size-large wp-image-1904\" alt=\"How to create brand identity concept example\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplo-de-concepto-identidad-de-marca-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplo-de-concepto-identidad-de-marca-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplo-de-concepto-identidad-de-marca-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplo-de-concepto-identidad-de-marca-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplo-de-concepto-identidad-de-marca-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplo-de-concepto-identidad-de-marca-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplo-de-concepto-identidad-de-marca.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example of a brand concept that I developed for a mental transformation academy.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b8d157 elementor-widget elementor-widget-heading\" data-id=\"1b8d157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The conceptualization consists of 3 key steps:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb5bdc elementor-widget elementor-widget-text-editor\" data-id=\"eeb5bdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The application of one or several creative techniques, The elimination, modification and choice of concepts, and the compilation of references based on the chosen concept.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e32dd42 elementor-widget elementor-widget-heading\" data-id=\"e32dd42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Creative technique application<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bb3fc elementor-widget elementor-widget-text-editor\" data-id=\"e2bb3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first step is to apply a creative technique that stimulates our brain.<\/p><p>Techniques such as Brainswarming, InspiraVideo, Brainstorming, forced morphological relationships, among others, are extremely effective to start stimulating the creative side of our brain and generate concepts or ideas that we can use to our advantage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c10c26 elementor-widget elementor-widget-image\" data-id=\"3c10c26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/tecnica-de-conceptualizacion-1024x495.jpg\" class=\"attachment-large size-large wp-image-1909\" alt=\"C\u00f3mo tecnica de conceptualizacion crear identidad de marca\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/tecnica-de-conceptualizacion-1024x495.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/tecnica-de-conceptualizacion-600x290.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/tecnica-de-conceptualizacion-300x145.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/tecnica-de-conceptualizacion-768x371.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/tecnica-de-conceptualizacion-1536x742.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/tecnica-de-conceptualizacion-18x9.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/tecnica-de-conceptualizacion.jpg 1789w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Mind map as a creative technique<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d069f3b elementor-widget elementor-widget-text-editor\" data-id=\"d069f3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most basic technique is brainstorming, which consists of sitting down and writing all possible ideas without prejudging them for a limited time.<\/p><p>Personally, I do not consider it the most appropriate method when starting our conceptualization because it is very easy to go blank if you do not have practice in it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6159d42 elementor-widget elementor-widget-image\" data-id=\"6159d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"798\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brainswarming-mindphosis-1024x798.jpg\" class=\"attachment-large size-large wp-image-1905\" alt=\"C\u00f3mo crear identidad de marca ejemplo de t\u00e9cnica creativa brainswarming\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brainswarming-mindphosis-1024x798.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brainswarming-mindphosis-600x467.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brainswarming-mindphosis-300x234.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brainswarming-mindphosis-768x598.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brainswarming-mindphosis-15x12.jpg 15w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/brainswarming-mindphosis.jpg 1284w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example of creative conceptualization technique: Brainswarming<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba6314 elementor-widget elementor-widget-text-editor\" data-id=\"1ba6314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On the other hand, my favorite technique is brainstorming because it helps me to understand the topic in depth and also helps me to clarify and organize the relevant pieces of information to detect important connections.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d294da5 elementor-widget elementor-widget-heading\" data-id=\"d294da5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Deletion, modification and choice<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30b377e elementor-widget elementor-widget-text-editor\" data-id=\"30b377e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once we have a large enough list of concepts (More than 30 concepts) we can begin to eliminate those that are not viable or directly impossible, to modify those that can be improved and choose a top 3.<\/p><p>Once you have a top 3 concepts that are different from each other (Not the same concept said in 3 similar ways) we can go on to collect the references regarding the words of our concept.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6218f48 elementor-widget elementor-widget-image\" data-id=\"6218f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/conceptualizacion-ejemplo-1024x683.jpg\" class=\"attachment-large size-large wp-image-1910\" alt=\"How to create brand identity concept elimination example\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/conceptualizacion-ejemplo-1024x683.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/conceptualizacion-ejemplo-600x400.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/conceptualizacion-ejemplo-300x200.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/conceptualizacion-ejemplo-768x512.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/conceptualizacion-ejemplo-18x12.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/conceptualizacion-ejemplo.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">You can develop 30 concepts and make a top 5 of the best.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d5cf2 elementor-widget elementor-widget-heading\" data-id=\"89d5cf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Collection of references<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5a1f77 elementor-widget elementor-widget-text-editor\" data-id=\"c5a1f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are going to take a concept and collect visual references of each of the words of that concept, if for example our concept is \"cyberpunk pencils\" then we must look for images, projects and everything visual related to pencils and on the other hand do the same with the word cyberpunk.<\/p><p>I recommend creating a folder on your computer and collecting all the references there as PNG or JPEG images.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b78a041 elementor-widget elementor-widget-image\" data-id=\"b78a041\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/espacios-liminales-referencias-1024x576.jpg\" class=\"attachment-large size-large wp-image-1912\" alt=\"C\u00f3mo crear identidad de marca ejemplo de recopilacion de archivos\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/espacios-liminales-referencias-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/espacios-liminales-referencias-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/espacios-liminales-referencias-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/espacios-liminales-referencias-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/espacios-liminales-referencias-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/espacios-liminales-referencias-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/espacios-liminales-referencias.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b97067 elementor-widget elementor-widget-heading\" data-id=\"4b97067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">The purpose of collecting references<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cec1b8f elementor-widget elementor-widget-text-editor\" data-id=\"cec1b8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Essentially we are going to see how other people have solved this type of problem to take those that work for us and discard what does not serve us at all.<\/p><p>This part of the process is fun and very interesting because we discover in many ways how other people have managed to solve this and that we can take advantage of in our favor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6397c10 elementor-widget elementor-widget-heading\" data-id=\"6397c10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Where can I find good references to create a brand identity?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c247ea0 elementor-widget elementor-widget-text-editor\" data-id=\"c247ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can use websites like Behance, Dribble, Instagram, Pinterest or Google and real references like art, museums or nature to fulfill this task.<\/p><p>I personally find Behance and Dribble the best places to look for references if you're a designer, because other designers upload their work there, Google and Pinterest are heavily used places so it's easy to get generic when using them as a reference.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a67127 elementor-widget elementor-widget-heading\" data-id=\"6a67127\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Stylescapes and Moodboarding<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4c7e4 elementor-widget elementor-widget-text-editor\" data-id=\"3e4c7e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Stylescapes and moodboarding process is a vital part of the creative process during the creation of a brand identity.<\/p><p>A moodboard is a compilation of images that revolve around a concept and communicate a specific \"Mood\" for the type of project to be carried out.<\/p><p>It is typically used in design projects such as the creation of a brand identity, the result of an illustration or animation or the appearance or \"Mood\" that an editorial publication has to give.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3bf59 elementor-widget elementor-widget-image\" data-id=\"2a3bf59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/el-moodboard-el-resultado-1024x600.jpg\" class=\"attachment-large size-large wp-image-1913\" alt=\"How to create brand identity example of moodboard and result\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/el-moodboard-el-resultado-1024x600.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/el-moodboard-el-resultado-600x352.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/el-moodboard-el-resultado-300x176.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/el-moodboard-el-resultado-768x450.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/el-moodboard-el-resultado-1536x901.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/el-moodboard-el-resultado-18x12.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/el-moodboard-el-resultado.jpg 1842w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">This is an example of the moodboard I made to develop a 3D illustration for a Coffee brand and the final result of this process.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed21e32 elementor-widget elementor-widget-heading\" data-id=\"ed21e32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What is a stylescape?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c21c9 elementor-widget elementor-widget-text-editor\" data-id=\"d1c21c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A stylescape is a compilation of carefully chosen references to be able to represent an approach to the final result that a creative project will have.<\/p><p>The Stylescape is a type of moodboard used in graphic design that includes aspects such as fonts, colors, illustrations, images, among other elements.<\/p><p>The references used within a stylescape are chosen in advance to best represent the type of end result we want to achieve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea0a35 elementor-widget elementor-widget-image\" data-id=\"2ea0a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/03Stylescapes_DURANVALLE-1024x576.jpg\" class=\"attachment-large size-large wp-image-1911\" alt=\"Example of references How to create brand identity\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/03Stylescapes_DURANVALLE-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/03Stylescapes_DURANVALLE-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/03Stylescapes_DURANVALLE-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/03Stylescapes_DURANVALLE-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/03Stylescapes_DURANVALLE-1536x864.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/03Stylescapes_DURANVALLE-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/03Stylescapes_DURANVALLE.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example of references and moodboard<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab84e47 elementor-widget elementor-widget-text-editor\" data-id=\"ab84e47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NOTE: During this process, 3 Stylescapes or Moodboards are created and placed next to the concept that is intended to be represented to later show them to the client and ask them to decide which Stylescape is closer to the result they are looking for for the project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254aeae elementor-widget elementor-widget-heading\" data-id=\"254aeae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Hand sketching<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c6a61 elementor-widget elementor-widget-text-editor\" data-id=\"c4c6a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once the concept to be developed and the stylescape or moodboard with the most important and influential references have been decided, we can start taking pencil and paper to design the first sketches of our solution.<\/p><p>Hand sketching is the process by which we use our hands and typically pencil and paper to generate sketches that are the first visual approaches to something.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2baef06 elementor-widget elementor-widget-image\" data-id=\"2baef06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"797\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/bocetaje-manual-1024x797.jpg\" class=\"attachment-large size-large wp-image-1916\" alt=\"manual sketching How to create brand identity\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/bocetaje-manual-1024x797.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/bocetaje-manual-600x467.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/bocetaje-manual-300x233.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/bocetaje-manual-768x598.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/bocetaje-manual-15x12.jpg 15w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/bocetaje-manual.jpg 1028w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Hand sketching for logo design: Mindphosis<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b91dc88 elementor-widget elementor-widget-heading\" data-id=\"b91dc88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Manual sketching to create a brand identity<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-666b163 elementor-widget elementor-widget-text-editor\" data-id=\"666b163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the case of brand identity or corporate identity design, we will begin by sketching isotype proposals, because it involves the symbolic representation of a simpler brand and is used as the basis for the rest of the brand identity pieces.<\/p><p>In manual sketching we will generate multiple design solutions and carry out the most creative part of the design process. Once we have multiple proposals, we will choose the 3 sketches that we consider most appropriate to continue with the next step.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dce0f33 elementor-widget elementor-widget-heading\" data-id=\"dce0f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Digital sketching<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4131552 elementor-widget elementor-widget-text-editor\" data-id=\"4131552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are going to take our star sketches and scan them for better resolution, although if you have a phone camera you can also take a picture of it.<\/p><p>Then, we will go to Adobe Illustrator or our preferred program and we will convert our proposals to vector.<\/p><p>This process is known as vectorizing or digitizing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd80665 elementor-widget elementor-widget-image\" data-id=\"dd80665\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplo-bocetaje-digital-1024x576.jpg\" class=\"attachment-large size-large wp-image-1917\" alt=\"How digital sketching example how to create brand identity\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplo-bocetaje-digital-1024x576.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplo-bocetaje-digital-600x338.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplo-bocetaje-digital-300x169.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplo-bocetaje-digital-768x432.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplo-bocetaje-digital-18x10.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/ejemplo-bocetaje-digital.jpg 1422w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da7e16 elementor-widget elementor-widget-heading\" data-id=\"6da7e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Polish the vector<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed12ed elementor-widget elementor-widget-text-editor\" data-id=\"6ed12ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After digitizing, we will correct and improve our vector until we reach a version that convinces us. I highly recommend duplicating the vector on each relevant modification or \"version\" you make so that you can take a step back if the result is not on track.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0445066 elementor-widget elementor-widget-image\" data-id=\"0445066\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/pulir-el-vector-1024x476.jpg\" class=\"attachment-large size-large wp-image-1918\" alt=\"\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/pulir-el-vector-1024x476.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/pulir-el-vector-600x279.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/pulir-el-vector-300x140.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/pulir-el-vector-768x357.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/pulir-el-vector-1536x715.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/pulir-el-vector-18x8.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/pulir-el-vector.jpg 1668w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1d6ed elementor-widget elementor-widget-heading\" data-id=\"0f1d6ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Choosing the right font<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed0ef9c elementor-widget elementor-widget-text-editor\" data-id=\"ed0ef9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finally, we are going to add the typography of our logo and we will try different fonts until we find the right font family for your logo proposal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c320134 elementor-widget elementor-widget-image\" data-id=\"c320134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/elegir-tipografia-adecuada-identidad-de-marca-1024x504.jpg\" class=\"attachment-large size-large wp-image-1919\" alt=\"choose typography brand identity\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/elegir-tipografia-adecuada-identidad-de-marca-1024x504.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/elegir-tipografia-adecuada-identidad-de-marca-600x295.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/elegir-tipografia-adecuada-identidad-de-marca-300x148.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/elegir-tipografia-adecuada-identidad-de-marca-768x378.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/elegir-tipografia-adecuada-identidad-de-marca-1536x756.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/elegir-tipografia-adecuada-identidad-de-marca-18x9.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/elegir-tipografia-adecuada-identidad-de-marca.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a005f7 elementor-widget elementor-widget-heading\" data-id=\"2a005f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Choose a color palette<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36dd3b9 elementor-widget elementor-widget-text-editor\" data-id=\"36dd3b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you are sure that it works in black and white and is the final version, we will add colors to our vectors. A palette between 1-3 is more than enough for any logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-224142d elementor-widget elementor-widget-image\" data-id=\"224142d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/propuesta-de-color-1024x683.jpg\" class=\"attachment-large size-large wp-image-1920\" alt=\"Color palette How to create brand identity\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/propuesta-de-color-1024x683.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/propuesta-de-color-600x400.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/propuesta-de-color-300x200.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/propuesta-de-color-768x512.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/propuesta-de-color-18x12.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/propuesta-de-color.jpg 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Creating a survey to decide the color of a brand is a highly recommended decision in the brand identity process. Because it goes much further than deciding based on personal preference or color psychology.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b3b13 elementor-widget elementor-widget-text-editor\" data-id=\"e0b3b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NOTE: I recommend that you initially work this sub-process in black and white to avoid that the color creates a BIAS or unnecessary inclination towards any proposal. NEVER fall in love with a logo proposal, it clouds your judgment and damages your self-esteem, especially if it is not ultimately chosen by your client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21feb76 elementor-widget elementor-widget-heading\" data-id=\"21feb76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">11. Presentation of results<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96db0f2 elementor-widget elementor-widget-text-editor\" data-id=\"96db0f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When we already have our design proposals finished, it is time to go with the client to present our results.<\/p><p>This involves putting together a complete and comprehensive presentation that documents the creative process and justifies our solution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e3a72 elementor-widget elementor-widget-heading\" data-id=\"70e3a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Review the objectives<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9f92d elementor-widget elementor-widget-text-editor\" data-id=\"1f9f92d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It is important to mention the client's objectives and the brand's target audience to put everyone in the meeting in context prior to showing the results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7039e0 elementor-widget elementor-widget-heading\" data-id=\"f7039e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Use mockups or photomontages<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e0302 elementor-widget elementor-widget-text-editor\" data-id=\"69e0302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At this stage it is highly recommended to accompany our results with mockups or photomontages that allow the client to visualize how their design would look in a final format such as the store, their corporate stationery or social networks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37d7a87 elementor-widget elementor-widget-image\" data-id=\"37d7a87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Billboard_Mockup_1-1024x768.jpg\" class=\"attachment-large size-large wp-image-1921\" alt=\"Ejemplo de publicidad identidad de marca\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Billboard_Mockup_1-1024x768.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Billboard_Mockup_1-600x450.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Billboard_Mockup_1-300x225.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Billboard_Mockup_1-768x576.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Billboard_Mockup_1-16x12.jpg 16w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/Billboard_Mockup_1.jpg 1067w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">This is a mockup I did for the Mindphosis brand<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54f277b elementor-widget elementor-widget-text-editor\" data-id=\"54f277b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NOTE: The important thing about this stage of brand identity creation is to demonstrate the effectiveness of each proposal and humbly await any feedback.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82299f1 elementor-widget elementor-widget-video\" data-id=\"82299f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/GomZ9cJP0Ng&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fdcba4 elementor-widget elementor-widget-heading\" data-id=\"6fdcba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">12. Adjustments and corrections<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64da1e4 elementor-widget elementor-widget-text-editor\" data-id=\"64da1e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once the results of the design process are presented, doubts may arise that lead to thoughts that cause changes in the final result of the project.<\/p><p>These changes are considered adjustments and may lead to the option of submitting more design proposals (if within the budget) or directly modifying an aspect of the current one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5338e96 elementor-widget elementor-widget-heading\" data-id=\"5338e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The #1 Enemy During the Brand Identity Process<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e73161 elementor-widget elementor-widget-text-editor\" data-id=\"4e73161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enemy #1 during the brand identity development process is emotions.<\/p><p>A client can agree with the designer, understand a proposal, agree with the logic behind it, and even be ready to use it.<\/p><p>And even so, proceed to ignore any logic and send hours and hours of work to oblivion if the client is invaded by an emotion such as anxiety, uncertainty or restlessness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57006a3 elementor-widget elementor-widget-heading\" data-id=\"57006a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Get ready for the most tense moment of the process<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e506d9c elementor-widget elementor-widget-text-editor\" data-id=\"e506d9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This part of the brand identity design process is usually the most tense for the designer, because it involves reviewing the work done and having to spend more time changing it and in some cases, even redesigning everything from scratch.<\/p><p>I personally recommend cementing the early stages of this brand identity creation process very well to reduce the probability of having to completely change the proposals at the end.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd07a3f elementor-widget elementor-widget-image\" data-id=\"dd07a3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"609\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/resultados-identidad-de-marca-1024x609.jpg\" class=\"attachment-large size-large wp-image-1922\" alt=\"brand identity results\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/resultados-identidad-de-marca-1024x609.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/resultados-identidad-de-marca-600x357.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/resultados-identidad-de-marca-300x179.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/resultados-identidad-de-marca-768x457.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/resultados-identidad-de-marca-1536x914.jpg 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/resultados-identidad-de-marca-18x12.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/resultados-identidad-de-marca.jpg 1766w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Satisfied customers will talk about why they are happy with the result. In this case this is a testimonial from one of my clients.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9cf44e elementor-widget elementor-widget-heading\" data-id=\"d9cf44e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Packaging and delivery<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff48f2 elementor-widget elementor-widget-text-editor\" data-id=\"6ff48f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finally, if the design has already been successfully approved and all the deliverables completed, it is time to order our files and pack them in a .zip file for later shipment to the client.<\/p><p>You can use Google Drive, Wetransfer or if you are more of the \"oldschool\" give them a USB.<\/p><p>The most important thing is to get the client their files on time and give them their proper name and attach some kind of guide or at least explain to the client in a video call how to move within the folders or subfolders to find what they are looking for faster.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbf2e7a elementor-widget elementor-widget-image\" data-id=\"fbf2e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"370\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/archivos-1024x370.jpg\" class=\"attachment-large size-large wp-image-1926\" alt=\"file packaging How to create brand identity\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/archivos-1024x370.jpg 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/archivos-600x217.jpg 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/archivos-300x108.jpg 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/archivos-768x277.jpg 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/archivos-18x7.jpg 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2022\/10\/archivos.jpg 1307w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">I recommend you to use plugins like \"Logo Package\" to generate very tidy folders with files in a matter of a couple of clicks.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c699c03 elementor-widget elementor-widget-heading\" data-id=\"c699c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do you need help with your brand?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ea74a9 elementor-widget elementor-widget-text-editor\" data-id=\"8ea74a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Consider <a href=\"https:\/\/oliverpuente.com\/en\/contact\/\">Get in touch<\/a>if you need support with the design of your brand identity. If you are committed to bringing your brand to market, <a href=\"https:\/\/oliverpuente.com\/en\/contact\/\">consider scheduling a free brand diagnostic with me by clicking here.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-671dca5 elementor-align-left elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"671dca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/oliverpuente.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Yes, I'm interested!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c43540b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c43540b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6362e6\" data-id=\"e6362e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df9fabf elementor-widget elementor-widget-spacer\" data-id=\"df9fabf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94962e1 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94962e1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adcd42f\" data-id=\"adcd42f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36144c1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"36144c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7faa17c elementor-widget elementor-widget-text-editor\" data-id=\"7faa17c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"text-decoration: underline; color: #ffffff;\"><strong>SPECIAL LINKS<\/strong><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37e150f elementor-widget elementor-widget-text-editor\" data-id=\"37e150f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>YOUTUBE CHANNEL: <a href=\"https:\/\/www.youtube.com\/channel\/UCSJ-lIBudPBevsV9od-UKfA\">https:\/\/www.youtube.com\/channel\/UCSJ-lIBudPBevsV9od-UKfA<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dce0752 elementor-widget elementor-widget-text-editor\" data-id=\"dce0752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>INSTAGRAM: <a href=\"https:\/\/www.instagram.com\/oliver.branding\/?hl=es\">https:\/\/www.youtube.com\/channel\/UCSJ-lIBudPBevsV9od-UKfA<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2809bf8 elementor-widget elementor-widget-text-editor\" data-id=\"2809bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>FACEBOOK:\u00a0 <a href=\"https:\/\/www.facebook.com\/oliver.branding\">https:\/\/www.facebook.com\/oliver.branding<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf6f8a9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bf6f8a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16b7f90 elementor-widget elementor-widget-text-editor\" data-id=\"16b7f90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you liked this content, please consider sharing it on social media with your friends! You can do it using the buttons below:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1283ad elementor-share-buttons--align-center elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"c1283ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" 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54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8049ad0 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8049ad0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f44607\" data-id=\"7f44607\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3111bd9 elementor-author-box--link-yes elementor-author-box--align-left elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--biography-yes elementor-widget elementor-widget-author-box\" data-id=\"3111bd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=300&amp;r=g\" alt=\"Oliver Puente\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\t<h5 class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tOliver Puente\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-author-box__bio\">\n\t\t\t\t\t\tFreelance brand identity and UI\/UX designer based in Guatemala, Oliver Puente helps companies modernize their brands.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-author-box__button elementor-button elementor-size-xs\" href=\"https:\/\/oliverpuente.com\/en\/author\/puentegutierrezzzoliversho\/\">\n\t\t\t\t\t\tAll Posts\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6db52c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6db52c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17f9e81\" data-id=\"17f9e81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-694da42 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts--show-avatar elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"694da42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5684 post type-post status-publish format-standard hentry category-diseno-grafico category-ui-ux tag-diseno-grafico tag-diseno-web\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/diseno-grafico\/introduccion-al-diseno-web-mas-que-un-simple-grafico\/\" >\n\t\t\t\tIntroducci\u00f3n al Dise\u00f1o Web: M\u00e1s que un simple gr\u00e1fico\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Dise\u00f1o Web: La combinaci\u00f3n de est\u00e9tica y funcionalidad El dise\u00f1o web no es solo cuesti\u00f3n de crear algo visualmente atractivo;<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/diseno-grafico\/introduccion-al-diseno-web-mas-que-un-simple-grafico\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 27, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5611 post type-post status-publish format-standard has-post-thumbnail hentry category-diseno-grafico category-ui-ux\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-crear-landing-pages-que-multiplican-tus-ventas\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"160\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-300x160.png\" class=\"attachment-medium size-medium wp-image-5629\" alt=\"landing page\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-300x160.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-600x320.png 600w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-1024x546.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-768x410.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page-18x10.png 18w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2024\/09\/Portada-landing-page.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Graphic design<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-crear-landing-pages-que-multiplican-tus-ventas\/\" >\n\t\t\t\tC\u00f3mo Crear Landing Pages que Multiplican tus Ventas\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Por qu\u00e9 las Landing Pages Son La Clave Para Multiplicar Tus Conversiones El mejor vendedor de toda tu vida. No<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/ui-ux\/como-crear-landing-pages-que-multiplican-tus-ventas\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tSeptember 3, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5541 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-diseno-grafico category-filosofia-del-diseno category-identidad-de-marca category-rebranding tag-branding tag-diseno-grafico\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/oliverpuente.com\/en\/branding\/lo-que-todos-deberia-saber-acerca-del-branding-en-guatemala\/\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"176\" src=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-300x176.png\" class=\"attachment-medium size-medium wp-image-4861\" alt=\"branding guatemala\" srcset=\"https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-300x176.png 300w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-1024x600.png 1024w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-768x450.png 768w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-1536x900.png 1536w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-2048x1200.png 2048w, https:\/\/oliverpuente.com\/wp-content\/uploads\/2023\/10\/ilustracion-y-patronesRecurso-29@2x-600x351.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Branding<\/div>\n\t\t\t\t<div class=\"elementor-post__avatar\">\n\t\t\t<img src='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/686e1b578e34c4b11b42197debc49d9cf03d1f697c4d1de8117f3a6cdf706066?s=250&#038;r=g 2x' class='avatar avatar-128 photo' height='128' width='128' decoding='async'\/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h6 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/oliverpuente.com\/en\/branding\/lo-que-todos-deberia-saber-acerca-del-branding-en-guatemala\/\" >\n\t\t\t\tLo que TODOS deber\u00eda saber acerca del branding en Guatemala\t\t\t<\/a>\n\t\t<\/h6>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Branding en Guatemala. Un acercamiento y gu\u00eda sobre como posicionar una nueva marca en el mercado guatemalteco que atraiga a<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/oliverpuente.com\/en\/branding\/lo-que-todos-deberia-saber-acerca-del-branding-en-guatemala\/\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAugust 9, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNo Comments\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;C\u00f3mo crear identidad de marca&#8221; &#8211; Proceso de identidad de marca: La gu\u00eda definitiva del proceso de dise\u00f1o de identidad de marca \u270d\ufe0f\ud83c\udf1f\u2705 \u2705<\/p>","protected":false},"author":1,"featured_media":1931,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[25],"tags":[15,14,23,27],"class_list":["post-1838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identidad-de-marca","tag-brand-identity-design","tag-branding","tag-diseno-grafico","tag-identidad-de-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.11 (Yoast SEO v28.2) - 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