{"id":2353,"date":"2022-12-24T16:51:47","date_gmt":"2022-12-24T22:51:47","guid":{"rendered":"https:\/\/oliverpuente.com\/?page_id=2353"},"modified":"2023-01-13T18:45:55","modified_gmt":"2023-01-14T00:45:55","slug":"faq-oliver-puente","status":"publish","type":"page","link":"https:\/\/oliverpuente.com\/en\/faq-oliver-puente\/","title":{"rendered":"Frequently Asked Questions (FAQ) about logo and brand identity projects"},"content":{"rendered":"
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Frequently Asked Questions (FAQ) about logo and brand identity projects<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhat do you need from me to be able to work together?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Great! I just need you to Get in touch<\/a> and then fill out a brief or design form so we can start working together.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhat does the \ud83e\udde0 NAMING BOSS package include?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

5 proposals for the brand name:<\/strong><\/span> Multiple name options to choose from explained and compared.<\/p>

2 meetings for reviews (1 hour each):<\/strong><\/span> Reduces risk and improves the quality of proposals. Possibility of making adjustments to the name Advice and greater clarity to choose a name or reinforce the current one.<\/p>

Brand name research (local):<\/strong><\/span> Compilation and rational comparison of competitor brand names. Increased security and reliability in naming proposals. Helps facilitate brand name decision making.<\/p>

Brand Name Research (International):<\/strong><\/span> Investigation of competitor brand names internationally.<\/p>

Naming comparison table:<\/strong><\/span> Comprehensive and numerical analysis of naming proposals. Risk reduction when choosing a brand name. Increased effectiveness in brand name proposals<\/p>

Consultation of pre-registration of intellectual property:<\/strong><\/span> Increase the security that the future name of your brand is available for your intellectual property registration in your country and in the US.<\/p>

.COM DOMAIN availability query:<\/strong><\/span> Receive name proposals with availability for subsequent online domain registration with a top-level domain (TLD) that is part of the Internet's Domain Name System (DNS). Better known as the famous \".com\".<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhat does the \ud83d\udd25 BRAND LAUNCH package include?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

The \ud83d\udd25 BRAND LAUNCH package includes everything in the \ud83e\udde0 NAMING BOSS package Plus the following deliverables:<\/p>

3 logo concept proposals:<\/strong><\/span> Up to 3 top quality options to be able to choose the new logo of your brand. High fidelity comparison with competitor logos.<\/p>

3 review meetings:<\/strong> <\/span>Possibility of making adjustments to the concepts to improve their effectiveness. Provides greater clarity of the concepts presented.<\/p>

High resolution files in . (JPG):<\/strong><\/span> Visualization of logo concepts in extremely light and comfortable files. You can manage them with ease, with almost any device and in a multitude of programs. You require little space to archive them.<\/p>

High resolution files in (PNG) format:<\/strong><\/span> Compression of your new logo in a format without loss of quality. Greater flexibility, thanks to the high quality and possibility of transparency in the image. It facilitates the recognition of the image in the first moments of the download from the Internet. High compression, as well as progressive reproduction of images with up to 16.7 million colors.<\/p>

Favicon version optimized for web:<\/strong> <\/span>File ready to be used as Icon in the browser of your website. Differentiation from other pages when the user is browsing search engines. Improve visibility and increase online brand reputation. Improve the appearance of your website and give it a more professional look for users. It favors its easy use as well as its SEO positioning (Search Engine Optimization)<\/p>

Profile photo optimized for social media:<\/strong><\/span> Profile photo with the isotype or symbolic part of your brand for your social networks. Optimized image so that your profile photo loads faster. Diversity of colors and options based on your proposal. Image ready to upload and use as a profile photo for social networks like Instagram, Facebook, Youtube and LinkedIn.<\/p>

3 Mock-Ups or photomontages (one per concept):<\/strong><\/span> See what your logo proposal would look like in a realistic format. Preview how your new logo would look on your store, packaging or uniforms or printed in a photorealistic way. Reduces uncertainty and risk when choosing a logo proposal. It allows you to save money since being digital does not represent printing material costs. View the final work to see if it is the result you are looking for.<\/p>

Digital version with Pantone colors:<\/strong><\/span> Get your logo applied in the Pantone color system used to identify colors worldwide by the most prestigious companies.<\/p>

Specialized version for printing (CMYK):<\/span><\/strong> Specialized color model for printing and high-end print formats. Great visual result, with a good contrast between colors. Your four-color file (Cuatrichromy) allows savings in printing costs.<\/p>

Digital version for screens (RGB):<\/span><\/strong> Color mode ideal for screens, optimized for digital formats. The RGB code is that it can reproduce almost 17 million colors.<\/p>

Vector and editable files. (Ai):<\/span> <\/strong>Get the editable version of your new logo in the most widely used format worldwide. The editable version allows you to make the adjustments you want to the file. Compatible with Adobe Illustrator, Corel Paint Shop Pro, Adobe Reader and Adobe Photoshop. The vector properties allow you to enlarge or reduce your logo to the size you want to export it as an image.<\/p>

Vector and editable files compatible with various versions of Adobe Illustrator. (EPS):<\/span> <\/strong>The Encapsulated PostScript (EPS) file format can be adjusted to any set of dimensions without losing its quality. EPS files are compatible with various word processing programs and are compatible with Windows and Mac. Compatible with up to Adobe Illustrator CS5 versions.<\/p>

Visualization files (PDF):<\/strong><\/span> View your logo design faster and easier through PDF. Light file prepared for display on screen. Ideal for working in marketing teams.<\/p>

File for preprint (editable PDF):<\/strong><\/span> PDF with editable properties in Adobe Illustrator (CS5 onwards). File prepared for Pre-printing and viewing on computers, mobile devices among other digital media.<\/p>

File in two-dimensional vector graphics (SVG) format:<\/strong> <\/span>Vector digital file format ideal for websites. Lossless, Scalable File Type Scalable SVG elements will not lose quality, appear warped or pixelated.<\/p>

Architecture and file structure:<\/strong><\/span> Over 1000+ logo files in all formats, color schemes and logo settings sorted and ready to use. Variety of Color Range: RGB, CMYK, PANTONE. Multiple Logo Components: Full color, logo, isotype, logo + slogan, slogan. Variety of color schemes: Full color, monochrome, negative, Inverted, grayscale, color variations. Variety of file types: PDF, AI, EPS, SVG, PNG, JPG.<\/p>

Logo shape and color variations:<\/strong> <\/span>Development of variations of form and presentation of the logo as (Horizontal, vertical, isotype, logo, emblem, compressed among others).<\/p>

Logo animation 5-10sec (MP4):<\/strong><\/span> Motion branding of your new logo ready to be used in all your animated advertising.<\/p>

Instructions for use:<\/strong> <\/span>Instructions for use or user manual of the logo, friendly and simple to understand for designers and non-designers.<\/p>

Brandboard with brand guidelines:<\/strong><\/span> A brandboard is a document with basic brand guidelines. It has items such as: Color palette, Variations in the use of the logo \/ imagotype \/ isologo \/ isotype, Corporate fonts, brand patterns and many more.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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The \ud83d\udc4f THE REBRAND package includes everything in the package\u00a0\"\ud83e\udde0\" NAMING BOSS, \"\ud83d\udd25\" BRAND LAUNCH Plus the following deliverables:<\/p>

Web design (5 pages):<\/strong> Get the UI\/UX design of up to 5 pages for your website (eg Home, About, Services etc.)<\/p>

4 meetings for reviews (1 hour each):<\/strong> Follow up the results of the project on a weekly basis to make sure you get the result you are looking for.<\/p>

Initial Study \/ UX Analysis:<\/strong> Receive an analysis of the current user experience of your site to identify points of improvement that generate more results.<\/p>

UX flow\/User Flow\/FlowChart:<\/strong> Receive a diagram showing the complete path a user takes. The user flow establishes the movement of the user through the web, mapping each and every one of the steps that the user takes, from the point of entry to the final interaction.<\/p>

UX empathy map:<\/strong> Receive a graphic document that helps visualize everything we know about a specific and particular type of user.<\/p>

Website architecture map:<\/strong> Effective tool to simplify the website design process. It allows you to take stock of the content and design the elements you plan to include on your site.<\/p>

Structure UX Guide:<\/strong> Written document with all the content and guidelines of the UX Writing of the sections and web pages to work on the site. of content.<\/p>

Wireframes:<\/strong> A grayscale visual representation of the structure and functionality of a single web page or mobile app screen.<\/p>

HiFi Prototype:<\/strong> Exemplary version of the pre-final design of the website with interactions and hi-fi systems to the final result on desktop in a flexible FIGMA link.<\/p>

Website Mockups (3):<\/strong> Receive 3 realistic photo collages of what your website would look like on a computer or mobile device.<\/p>

Figma file with UI design (.Fig):<\/strong> Editable file with figma's design ready to be edited through figma.<\/p>

Display PDF file:<\/strong> Get the final version of your web design in a Portable Document Format (PDF) A PDF is a universal file format that preserves the appearance of the original document with the final design.<\/p>

Full HD images of the content:<\/strong> No pixelated images, receive images optimized for your website in high definition so that you can place them on your pages without problems.<\/p>

Font files (.otf, .tff installable on any computer):<\/strong> Font families for your website in an orderly way that can be installed with just 2 clicks on your computer, ready to be used on the web.<\/p>

Responsive design (Mobile, Tablet, Desktop):<\/strong> Get the design of each of the pages in its version for mobile devices, tablets and desktop (Mobile, tablet, desktop) Make your website responsive, flexible and adaptable to any format from its design.<\/p>

Web development (5 pages):<\/p>

Easily customizable WORDPRESS installation:<\/p>

PREMIUM theme installation and usage plugins:<\/p>

Mobile Friendly Design:<\/p>

Availability for Parallax effect and image slider development:<\/p>

Google Maps integration:<\/p>

Integration to Mailchimp or Sendinblue (Email Marketing):<\/p>

Popups and CTA (Call to actions) for higher conversions.<\/p>

Subscription form:<\/p>

Integration Social networks and contact form:<\/p>

Automatic backup of your website to DRIVE:<\/p>

Integration to Search Console:<\/p>

Integration to Google Analytics:<\/p>

Loading speed optimization and evaluation through PageSpeed Insights:<\/p>

On-Page SEO Optimization:<\/p>

Hosting and domain installation:<\/p>

SSL certificate installation:<\/p>

Attention and post-purchase technical service (4 months):<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tIs it true that you have a guarantee?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Yes, the service includes a 100% money-back guarantee if your files are damaged or if they don't work.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tHow can I know that I am ready to request your services?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

To know if you are ready to request the services of a designer, it is recommended to be clear about the type of brand you want to create and for whom it is directed exactly. If you are not clear about these aspects, remember that I also offer the branding strategy service<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\"I have the perfect logo idea, I just need someone to draw it\"<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

In this case I am afraid that you are the designer and you only need a technician to make your idea come true. In these types of cases I am not the right subject, because I focus on the strategic and creative side and those are more than what you are possibly looking for.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tIs it the same brand as logo?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

No, brand and logo are two completely different things. I have published an article titled \u201cWhat is the difference between logo and brand [100% EXPLAINED]\u201d<\/a> where you can see their differences in greater depth<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhat does the logo design service include?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

The logo design service includes 3 proposals, 3 revision sessions and more than 1000 different files regarding sizes and variations of the logo. In addition, it includes a brand board that is a guide with basic guidelines for the use of the visual brand identity. This document includes guidelines regarding topics such as color palette, fonts, patterns, variations, etc.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhat is a brand identity designer?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

A brand identity designer is a type of graphic designer who focuses on the development of a brand's visuals and other aspects related to branding.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tHow much does a logo of yours cost?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Depending on the objectives you have and the different aspects related to the project, a professional logo can be around (In Guatemala) between 3000 - 2000 Guatemalan Quetzales ($382 - $255 USD). We can also talk about your budget to find an option that best suits your current needs.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tCould you quote me corporate stationery and branding?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Yes, with pleasure. To get your quote just enter my contact page<\/a> and schedule a video call with me to learn more about your particular case<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tprice\ud83e\udd75??????<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

It is located above in the packages section, also if you want to obtain a personalized price for your project you can enter the following link<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tDo your services include web development or just UI\/UX design? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

My services, depending on the package you choose, include web development and UI\/UX design, and I also have the option to request these services separately or in packages.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tCan I buy the UI\/UX design separately?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Yes, you can purchase the UI\/UX design separately if that's more convenient for you.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tHow long does it take you to complete a design project?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Depending on the objectives of the project planning, it can take from 1 week to 4 weeks. This varies according to the number of deliverables and the complexity of the project.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tCan I work with you even if I'm not from Guatemala?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Yes, I am open to working with clients of all kinds, including from abroad.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tWhat payment methods do you accept?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Accept payments from abroad with international transfer, Western Union and through Pagalo.gt and nationally (Guatemala) via bank transfer. Bank, BI to Monetary account:<\/p>


BI-1720085172<\/strong> in QUETZALES in the name of PUETE GUTIERREZ OLIVER JESUS<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tDo you provide the editable files?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Yes, if you have paid for the service you receive all the editable files.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t