{"id":3389,"date":"2023-02-12T15:27:22","date_gmt":"2023-02-12T21:27:22","guid":{"rendered":"https:\/\/oliverpuente.com\/?post_type=lp_course&p=3389"},"modified":"2023-02-12T17:14:48","modified_gmt":"2023-02-12T23:14:48","slug":"curso-de-estrategia-de-branding","status":"publish","type":"lp_course","link":"https:\/\/oliverpuente.com\/en\/courses\/curso-de-estrategia-de-branding\/","title":{"rendered":"Branding strategy course"},"content":{"rendered":"

Learn how to create a branding strategy for your brand.<\/p>\n

The branding strategy (Also called brand strategy) It is a systematic plan that seeks to meet the specific long-term objectives of a brand.<\/p>\n

Making use of the creation and implementation of a logical structure for all contact points, both internal and external.<\/p>\n

Clearly defining the set of actions and guidelines to be followed. Thus culminating in a development focused on the continuous improvement of the most important intangible asset for any company (the brand).<\/p>\n

The branding strategy is a long-term plan for the development of a strong brand in order to achieve specific objectives such as brand positioning.<\/p>\n

The branding strategy involves establishing differentiators and value attributes with respect to the competition in order to stand out in the market noise as a relevant option.<\/p>","protected":false},"excerpt":{"rendered":"

Aprende c\u00f3mo crear una estrategia de branding para tu marca. La estrategia de branding (Tambi\u00e9n llamada estrategia de marca) Es […]<\/p>","protected":false},"author":1,"featured_media":3481,"comment_status":"open","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"course_category":[70],"course_tag":[71,72],"class_list":["post-3389","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-branding","course_tag-branding","course_tag-gratis","course"],"yoast_head":"\nCurso de estrategia de branding - 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